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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Define the role and responsibilities of the social team.

ROI 138
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Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

Listed are some tips and tricks to help you create successful corporate video production projects with your remote team. Make sure all team members have access to a strong, reliable connection to ensure smooth video calls and screen sharing. Consider investing in equipment that will help your team create professional-looking videos.

Team 147
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How to Operate at Maximum Output with a Small Team

Social Media Strategies Summit

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings.

Team 188
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AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The case for embracing AI in social media workflows Social teams are already catching onto the benefits of these tools. Using AI enables your team to get ahead of these challenges.

Team 135
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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. Tags is one of those features in Buffer.

Team 92
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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in.

ROI 62
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Why lifecycle marketing matters for your social team

Sprout Social

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 119