article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 105
article thumbnail

Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter,

URL 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Examples: facebook, twitter, blog, newsletter, etc. Campaign source. UTM code: utm_source.

article thumbnail

Are Ads Manager Results Too Good to Be True?

Jon Loomer

It could have been my newsletter. Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. This should technically list specific URLs where these events are happening. Paste the URL for the landing page (or whatever starting point you want to use) and click “Open Website.”

Report 177
article thumbnail

3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Let you schedule newsletters and time them based on the calendar. Try using different URL parameters to track your traffic from different campaigns. Finteza allows users to easily set URL parameters using their free WordPress plugin. These updates can be scheduled far ahead (and can be recurring from year to year). Conclusion.

Instagram 217
article thumbnail

How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Direct users to this URL [INSERT URL]. Turn this email newsletter into a Facebook post that is targetting parents of school-aged children: [INSERT NEWSLETTER]. Describe the course in 150 words or less, and drive traffic to this URL: [INSERT URL]. In the meantime, ask them to visit this link: [ADD URL].

article thumbnail

What is attribution modeling for social media marketing?

Sprout Social

Or it was a combination of newsletter information, social media posts, and word of mouth? She clicks on one of those ads, doesn’t purchase yet but signs up for the newsletter. In our example scenario, the last touch attribution model would credit the email newsletter as Nina’s source for purchasing.