Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. What is a reputation management service? They offer 24/7 review monitoring, automated email notifications, sentiment analysis and customizable surveys.

Reputation 90

Reputation Brands Sentiment Survey 90

agora pulse

AUGUST 23, 2016

There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule. In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Best For Twitter Users: Bitly.

Social Media Management 60

Social Media Management Social Media Curation Feed 60

Convince & Convert

DECEMBER 6, 2023

Some brands also publish posts on social media platforms to address customer concerns. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform.

Social Media 147

Social Media Hubspot Statistics Survey 147

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Here’s the juicy stuff for Twitter.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 118

Social Media Survey Education Team 118

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. 3 Examples of Social Media Listening in Action. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers?

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JUNE 24, 2021

For marketing leaders, this presents an opportunity to take stock of the expectations, operating procedures and rituals that should carry over post-pandemic—and those that should be left behind. Take care of your social media team and their mental health. Some leaders just don't want change. — Mark C. Anyone else?

Team 113

Team Marketing How To Policies 113

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — At Buffer, our marketing budget consists mainly of the tools we use.

Social Media 111

Social Media Class Marketing Social Media Management 111

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The company’s advertising tools show that marketers can now reach 2.6% Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. 20 PR statistics you can’t ignore in 2022.

Statistics 104

Statistics Skills Analytics Press Release 104

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media.

Social Media 90

Social Media How To Skills Hubspot 90

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

JUNE 12, 2016

That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

Social Media 40

Social Media News Twitter Focus Group 40

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. The hashtag has been used over 10k times on Instagram alone.

Issues 132

Issues Survey Campaign Authentication 132

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy.

Engagement 101

Engagement Tips Loyalty Metrics 101

Mindjumpers

MARCH 22, 2012

Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs). Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends.

UGC 139

UGC Hashtag How To Meme 139

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing.

Marketing 111

Marketing Influencer Instagram Trends 111

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. Marketing initiatives: When your campaigns resonate, they lift positive sentiment; when they miss the mark, they can confuse or even alienate your audience.

Sentiment 106

Sentiment How To Analysis Review 106

Buffer Social

NOVEMBER 20, 2016

We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel.

ROI 96

ROI Social Media How To Authentication 96

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

NOVEMBER 30, 2021

If you haven’t already started selling on social media, chances are high that your competitors already are or are planning to. For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. According to a recent survey , 55.5% Conclusion.

Trends 142

Trends Conversation Instagram Influencer 142

agora pulse

JANUARY 7, 2020

However, depending on your business type, the right review management solution varies. Here’s a quick overview of review management platforms I’ve had experience with. Unlike Bright Local, which combines review management with local ranking optimization and monitoring, ReviewTrackers focuses solely on customer reviews.

Reputation 137

Reputation Strategy Tweetdeck Review 137