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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. 7 Visa Embraces #ShopSmall.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

Marketers have already adjusted their social strategies in response to COVID-19. But with the majority of the world still under lockdown and people growing increasingly restless, what are marketers to do? — YouTube (@YouTube) May 5, 2020. Not everyone is ready to reopen. — UCLA (@UCLA) March 19, 2020.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. Track branded hashtags and related keywords.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

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131 Astonishing Social Media Statistics Revealed[2023 Edition]

Keyhole.co

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. more likely to reach KPIs if marketing launches on Twitter. 93% of B2B marketers use LinkedIn.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.