Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Reddit.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share this on Reddit. Share it on StumbleUpon.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Idaconcpts

SEPTEMBER 17, 2010

Another Dilbert cartoon on social media marketing. Share it on StumbleUpon. Share this on Reddit. Tags: Twitter facebook vs twitter social media marketing dilbert dilbert on social media managers dilbert on using facebook and twitter as marketing tools dilbert takes on social media managers twitter vs facebook.

Tools 154

Tools Twitter Technorati Facebook 154

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share this on Reddit. Share it on StumbleUpon.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on Reddit.

Trends 189

Trends Social Media Marketing Technorati 189

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

The story did quite well on Digg and on Reddit, with Reddit users noticing that one of the fish forms actually looked very much like the Reddit logo. The story did quite well on Digg and on Reddit, with Reddit users noticing that one of the fish forms actually looked very much like the Reddit logo.

Digg 100

Digg Reddit Web 2.0 StumbleUpon 100

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

Marketing 197

Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Reddit. Share it on StumbleUpon. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010.

B2B 174

B2B Mobile Marketing Foursquare 174

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Idaconcpts

SEPTEMBER 29, 2010

Share it on StumbleUpon. Share this on Reddit. Tags: Apple iPod Touch ipod touch ipod touch marketing lost ipod touch. Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share this on del.icio.us. Share this on Technorati.

Technorati 121

Technorati StumbleUpon Marketing Digg 121

Harp Interactive

APRIL 6, 2010

Backlinks, mentions and results for social news services such as Digg, Reddit, Newsvine & more, Mentions and backlink count from popular social bookmarking services including Delicious, StumbleUpon and Tweetmeme to name a few, Backlinks and search results on Micro-blogging sites, Answer Services like Yahoo Answers and.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Reddit. Share it on StumbleUpon. Related posts: Spray and Pray Marketing 2.0

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share this on Reddit.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Share this on Reddit. Share it on StumbleUpon. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Share this on Reddit. Share it on StumbleUpon. Tweet This! Share this on Facebook.

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share this on Reddit. Share it on StumbleUpon.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share this on Reddit. Share it on StumbleUpon. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us.

B2B 206

B2B Social Media Marketing StumbleUpon 206

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Reddit. Share it on StumbleUpon. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198

B2B Social Media Marketing Survey 198

Idaconcpts

OCTOBER 15, 2010

idaconcpts.com has entered the race for Best Marketing Blog. Sign up and give your vote to idaconcpts.com in the Best Marketing Blog category. Share it on StumbleUpon. Share this on Reddit. Tags: Blog marketing Blogger's Choice Awards blogger's choice awards. Email this to a friend? Share this on Facebook.

Technorati 128

Technorati StumbleUpon Digg Reddit 128

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Reddit. Share it on StumbleUpon. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Stumble upon something good?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Reddit. Share it on StumbleUpon.

B2B 205

B2B Google Marketing Mobile 205

Idaconcpts

OCTOBER 28, 2010

As a token of my appreciation, I would like to offer you a free PDF copy of the first 4 chapters of Seth Godin’s Permission Marketing. Share it on StumbleUpon. Share this on Reddit. Dear Readers of idaconcpts.com, Thank you for reading my blog. Stumble upon something good? Share this on del.icio.us.

Technorati 132

Technorati StumbleUpon Marketing Digg 132

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 187

B2B Trends Marketing Technorati 187

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Share this on Reddit.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Reddit. Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Share this on Facebook.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 190

Social Media Marketing Handbook Engineering 190

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

Social Media 229

Social Media Marketing Cost Guidelines 229

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 202

Social Bookmarking Engineering StumbleUpon Sites 202

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. reddit alone was responsible for 20,322 of the votes. Share this on Reddit. Share it on StumbleUpon. Share this on Linkedin.

Crowdsourcing 199

Crowdsourcing Reddit Cause marketing Meme 199

Bill Hartzer

JUNE 10, 2011

As you probably know by now, every month I make it habit of posting the latest search engine market share–the search engine rankings for the previous month, as provided by comScore. As always, Google ‘s web sites led the search market again in May 2011 with 65.5 percent market share and Microsoft has 14.1 percent.&#.

Engineering 126

Engineering comScore Yahoo Microsoft 126

Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? Therefore you should spend the majority of your marketing time on organic SEO methods that will keep working long after you do; and the minority on tweaking your paid methods.

Organization 132

Organization Marketing StumbleUpon Digg 132

Bill Hartzer

MARCH 24, 2011

CS Creative is seeking an Internet Marketing Analyst, to work client-side with a leading technology company based in Dallas. 4-5 years Internet Marketing experience. • Share this on Reddit. Share it on StumbleUpon. This position will be responsible for keyword research, optimizing and coding various pages in HTML.

SEO 114

SEO Metadata Marketing StumbleUpon 114

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217