Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

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Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Share it on StumbleUpon. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Stumble upon something good?

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B2B Content Press Release Marketing 252

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Share it on StumbleUpon.

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B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

MAY 26, 2010

Share it on StumbleUpon. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Creating Engagement in B2B Marketing A recent Cone Inc.’s Creating Engagement in B2B Marketing A recent Cone Inc.’s Send this page to Print Friendly. Email this to a friend?

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B2B eBook Marketing Aggregator 252

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Share it on StumbleUpon. Enter Simon Sinek.

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B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Let’s face it, if you successfully implement social customer service, your customer service organization will be engaged with your customer more often and more frequently than traditional marketing channels. Tweet This!

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Marketing StumbleUpon Digg Reddit 231

Jason Yormark

JANUARY 6, 2011

communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. Share it on StumbleUpon. 9 Great Social Media, Digital Marketing & Productivity Tools. I will be tasked with. building the social media offering and team at Strategies 360 and. S360 is a strategic.

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Social Media Strategy Technorati StumbleUpon 256

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter'

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Social Networking B2B Research Marketing 274

Your Escape From 9 to 5

APRIL 17, 2022

StumbleUpon is often an underutilized source for traffic; it does not boast the same user volume like the big boys – Facebook and Twitter. This Infographic will show you how to use StumbleUpon to drive traffic and market your content. What is StumbleUpon? Why Use StumbleUpon? How to Use StumbleUpon?

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StumbleUpon Reddit How To Marketing 98

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Share it on StumbleUpon.

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ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share it on StumbleUpon.

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B2B Curation Communities Marketing 219

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Share it on StumbleUpon. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. Share this on Linkedin. Share this on Reddit.

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System B2B Facebook Marketing 219

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Share it on StumbleUpon. Email this to a friend?

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B2B Case Study Marketing StumbleUpon 207

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share it on StumbleUpon. Share this on del.icio.us.

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Influencer B2B Marketing Wikipedia 194

Jason Yormark

FEBRUARY 15, 2011

Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. Share it on StumbleUpon. The New Gig: VP of Marketing & Social Media @ Strategies 360. 9 Great Social Media, Digital Marketing & Productivity Tools. Share this on Reddit. Sphinn this on Sphinn.

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Social Media Strategy Technorati Marketing 204

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share it on StumbleUpon. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement.

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B2B Engagement Marketing Sentiment 206

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

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Social Media Marketing Cost Guidelines 233

Harp Interactive

APRIL 6, 2010

Backlinks, mentions and results for social news services such as Digg, Reddit, Newsvine & more, Mentions and backlink count from popular social bookmarking services including Delicious, StumbleUpon and Tweetmeme to name a few, Backlinks and search results on Micro-blogging sites, Answer Services like Yahoo Answers and.

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Newsvine Quantcast Social Media Meeting 307

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

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B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

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B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share it on StumbleUpon. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Send this page to Print Friendly. Email this to a friend?

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B2B Social Media Marketing StumbleUpon 206

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

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Facebook Marketing Privacy Class 259

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share it on StumbleUpon. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

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B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

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B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share it on StumbleUpon. perhaps there will be shortly.

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B2B Google Marketing Mobile 205

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share it on StumbleUpon.

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B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? Seeing and getting data in real time, with a closed loop return on marketing dollars invested system.

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Marketing StumbleUpon Digg System 197

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share it on StumbleUpon.

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Trends Social Media Marketing Technorati 190

Buzz Marketing for Technology

APRIL 13, 2010

It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player. Share it on StumbleUpon.

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Marketing Hubspot StumbleUpon Digg 181

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share it on StumbleUpon. Share this on Reddit. Email this to a friend?

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B2B ROI Communities Marketing 178

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share it on StumbleUpon. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Share this on Reddit.

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B2B Mobile Marketing Foursquare 174

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

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B2B Trends Marketing Technorati 189

Buzz Marketing for Technology

JUNE 15, 2010

Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Share this on Linkedin. Share this on del.icio.us.

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Social Media Lurker Crowdsourcing Wiki 207

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -

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Marketing Review Tweetdeck Posterous 210

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

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Social Media Marketing Social Networking Nielsen 235

Buzz Marketing for Technology

FEBRUARY 11, 2010

Share it on StumbleUpon. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events.

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Case Study B2B Study Wikipedia 183