Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate.

B2B 246

B2B Social Media Marketing StumbleUpon 246

SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share it on StumbleUpon.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Kikolani

JUNE 9, 2010

This is a guest post by Zack Hanebrink , an online marketing professional guest posting on behalf of Zerista, provider of services to help you build your own mobile community app for your community. It is safe to say that social networking has gone mainstream and is here to stay. Social media is getting more and more targeted.

Social Networking 146

Social Networking Mobile Applications StumbleUpon 146

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share it on StumbleUpon. Tweet This!

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Share it on StumbleUpon. Related posts: 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. Share this on Linkedin. Share this on Reddit.

System 219

System B2B Facebook Marketing 219

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPC 279

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Share it on StumbleUpon. Email this to a friend? Tweet This!

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share it on StumbleUpon. Related posts: Why is measuring Lead Gen in Social Media so hard?

B2B 206

B2B Social Media Marketing StumbleUpon 206

Saying It Social

MAY 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Are You Skipping the First Step of Your Daily Social Networking Maintenance? Daily Social Networking Tasks: It’s not all about content blasting. « Saying It Socia… [.] link] [link] [.]

Social Networking 140

Social Networking Skills StumbleUpon Digg 140

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue. Share it on StumbleUpon. I have been an avid iPhone user almost since the day it came out. Bravo AT&T!

iPhone 258

iPhone Reputation B2B Social Networking 258

yMarketingMatters

SEPTEMBER 20, 2012

There are many social networking websites for smaller businesses. The top bookmarking sites are StumbleUpon , Digg and Delicious. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. This landscape may change in the coming year. But that doesn’t really matter.

Social Media 280

Social Media Delicious StumbleUpon Digg 280

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Share it on StumbleUpon. So here is my take …. Share this on Linkedin.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! For marketers the like button holds some significant promise for extending the lifespan of your content. Share it on StumbleUpon. Will Facebook replace your B2B Marketing email system? If you haven’t seen it you can check out the store at store.levi.com. but I digress …).

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook 259

Facebook Marketing Privacy Class 259

Buzz Marketing for Technology

JUNE 15, 2010

Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Share this on Linkedin. Share this on del.icio.us.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share it on StumbleUpon. Share this on Reddit. Email this to a friend?

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.

ROI 258

ROI B2B Social Media Press Release 258

SocMed Sean

APRIL 1, 2012

1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. 4) What social networks do you specialize in? Why are these networks right for my business? Probably not.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Statistics 192

Statistics Research Social Media B2B 192

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 232

Statistics Social Media B2B SEO 232

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 226

Research Social Media B2B Marketing 226

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Share it on StumbleUpon. Share this on Linkedin.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses.

Social Media 280

Social Media Mobile Social Networking YouTube 280

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 248

Statistics Social Media B2B Journal 248

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Statistics 216

Statistics Social Media B2B Marketing 216

Webbiquity SMM

JANUARY 30, 2014

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? grow 125% in 2013? Users will spend 4.5

Marketing 195

Marketing Crowdsourcing Social Networking Hubspot 195

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share it on StumbleUpon. Related posts: Understanding the Value of Social Media Data There is a big difference between data and insights. Share this on del.icio.us. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

APRIL 8, 2010

Share it on StumbleUpon. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Send this page to Print Friendly. Email this to a friend?

B2B 235

B2B StumbleUpon Digg Reputation 235

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. I am one of those users.

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Share it on StumbleUpon.

B2B 187

B2B Content Marketing StumbleUpon 187

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. namechk : Covering 72 major social networking sites, namechk is simple, fast, and easy to use.

Social Media 159

Social Media Marketing NoFollow Social Bookmarking 159

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 207

Social Bookmarking StumbleUpon Engineering Sites 207

Buzz Marketing for Technology

NOVEMBER 17, 2010

Then it unlocks all the great things about social when they tweet and tell others about the great experience they had with your brand. Share it on StumbleUpon. Related posts: Social Customer Support: AT&T is doing it Right! Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This!

Brands 243

Brands Reputation ROI Case Study 243