Sprout Social

MARCH 27, 2019

Today’s marketers are rightfully obsessed with metrics. Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? How to conduct sentiment analysis yourself.

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Strategy 119

Strategy Brands UGC Marketing 119

Keyhole.co

JANUARY 6, 2021

Your days are likely packed with creating killer content and writing compelling copy, or fielding comments and questions from users. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Why do social media marketing metrics matter? Reply time Messaging.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Here are some of the top reputation management service solutions, from managed services to software platforms. What is a reputation management service?

Reputation 91

Reputation Brands Sentiment Survey 91

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Screentime 2015-present.

Strategy 209

Strategy Marketing SMS Mobile 209

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Keyhole.co

MAY 2, 2024

These data can be used for your marketing strategy down to customer support to drive a positive impact on your business. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? These are questions you might’ve asked yourself more than once.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 107

Process Sentiment Analysis Applications 107

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 86

Team Tools Marketing Hubspot 86

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform. By incorporating product ads, dynamic ads, and catalog sales, the platform is catering to diverse marketing needs.

Features 91

Features Reddit CPA Metadata 91

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

NOVEMBER 3, 2022

As people and platforms continue to evolve, your business’s approach to social should as well. Social media holds the answers to some of your most pressing business questions. They’re most useful for customer care and marketing, but we’re seeing other departments start to post in an official capacity as well. Getting insightful.

Marketing 110

Marketing Team Social Media Skills 110

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. As someone specialized in Demand Gen, I have to ask myself hard questions. Every day, we ask ourselves the same questions—What’s working? How to Measure ROI in Social Media Marketing. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that. Translation?

Reputation 94

Reputation Sentiment Analysis Notification 94

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. I’d quickly find that the answer to this question was more challenging than I had expected. It helped you answer the question, “Should I do this?” Let’s be honest. But what has remained the same?

Advertising 177

Advertising Metrics Cost Sentiment 177

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. A well-set-up social listening strategy will answer all of these questions and more. What types of special offers and product features are being discussed on social media?

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform.

Platform 116

Platform Social Media Tumblr Reddit 116

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. Are you measuring the right B2B social media metrics?

B2B 62

B2B Metrics Social Media Social Media Management 62

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. But there’s a simple solution: creating graphic templates that you can adapt to multiple content types and platforms. Are the other platforms truly that much different?” So what’s the solution?

Social Media 200

Social Media Google Tips Template 200

Sprout Social

FEBRUARY 15, 2024

sproutsocial A content platform ForYou, joining a powerful platform For You. They liked what they saw on social enough to go off-platform and hear what you have to say. It’s not possible to have a successful digital marketing strategy or social media strategy without it. This further builds their connection to your brand.

Engagement 102

Engagement Tips Loyalty Metrics 102

Social Media Strategies Summit

JANUARY 2, 2020

75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. Source: J.Crew. 7 Visa Embraces #ShopSmall.

Campaign 134

Campaign Retail Loyalty Marketing 134

Keyhole.co

FEBRUARY 13, 2024

However, each social media platform is different. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. With over 335.7 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 141

Marketing Class Skills Trends 141

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 114

Data Marketing How To Collaboration 114

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. They long for the days when a person was available to answer questions and solve issues in real-time. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 98

Conversation Strategy Social Media Marketing 98

Hootsuite

MAY 6, 2024

When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day). A social inbox tool is an online tool designed to manage messages from multiple social media platforms in one place.

Tools 78

Tools HootSuite Team Social Media 78

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 90

B2B Marketing Sentiment Influencer 90

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. It begs the question, what does “good” B2B CX look like? .

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52