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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. The open source nature of AMP is a plus but I’m not a fan of having to create separate URLs. It also comes with SEO risk factors, so it is critical to build safeguards into all syndication contracts.

SEO 100
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.

Metrics 60
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.

Metrics 60
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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

Yet another proven method is to submit your website URL to web-directories with decent Google page rank, ex: Yahoo and D’moz. Create a spreadsheet to document the submission process, with fields that include: directory URL, Category submitted, URL submitted, date of submission, title/anchor text submitted, status.

Directory 326
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Cloaking or duplicating content is a huge no-no for SEO.

NoFollow 198
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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. MajesticSEO.

SEO 167