The Marketing Blog

The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further.

The New Wall Street-Indian CIOs’ Success with Social Media Marketing

The Marketing Blog

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing. According to Daksh Sharma, director and co-founder of Iffort, a web-strategy and digital marketing consulting firm, “There are conversations happening about your brand whether you like it or not. Social media marketing is not the new kid on the block; it’s a dragon on your porch, waiting for you to tame it.

News 16

Trending Sources

Smartphone Sales in India Q3 2011

The Marketing Blog

Monday’s Economic Times brings an interesting piece of statistic in its news story Nokia Bets on Lumia Regain Market Share.

Thoughts on Poken & Off-line Social Networking

The Marketing Blog

Poken was originally launched by a Swiss start-up in 2008 and is being marketed/sold in India by a Hyderabad based company. Cultural Differences: India as a market is fundamentally different when compared with the Western world.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39

Basics of Planning a Digital Marketing Campaign

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I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. Media Digital media Social media

Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. Filed under: Social media Tagged: health insurance , health insurance marketing , presentation , Social media. Social media health insurance health insurance marketing presentationThe key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education.

A Study on How Business Entities in India are Using Facebook

The Marketing Blog

He is a doctoral student (Marketing area) with Management Development Institute, Gurgaon. Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Building a People Centric Organization

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Facebook and India 3 Ways to Analyze Facebook Fan Page Traffic August 19, 2010.8:20

Facebook and India

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media My Contribution at PaulWriter.com Building a People Centric Organization August 12, 2010.1:47 47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India.

My Contribution at PaulWriter.com

The Marketing Blog

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. E.g. it could be a need arising from your marketing function or from HR or from operations. This exclusive guest post was written by Daksh Sharma is the Director and Co-founder at Iffort, a people centric digital marketing & a web-strategy consulting firm.

Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Facebook & India Dear Airtel: It is about Customers & Conversations July 10, 2010.1:11 11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’ ’ came the voice from the other room.

Search Engine Statistics:: Google's share dips

The Marketing Blog

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Popularity In a blog-post dated 15th March’ 10 , Hitwise had talked about Facebook displacing Google as the most popular website in US with a weekly market share of 7.07% in comparison to Google’s 7.03% Search Share Yesterday, in another study they announced that Google’s monthly search market share has dipped by 1%.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Facebook & India

The Marketing Blog

Reply Ravi chauhan April 23, 2010 at 6:12 pm E- Definers Technology is a well established<a href="[link] web design company of Delhi in the world of web design and working from long time in web design services as a professional web design company we search new trends and strategies that are running in market. It is now a powerful social media marketing tool! Home About In the Media New Job Opening Startup Life: Diary of a First Generation Entrepreneur April 18, 2010.3:47

New Job Opening

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Search Engine Statistics:: Google’s share dips Facebook & India April 13, 2010.6:21

How People Respond to Your Online Content

The Marketing Blog

Not many people can think and write like this about online marketing. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Indian Companies on Twitter – A Usage Study Search Engine Statistics:: Google’s share dips March 27, 2010.8:32

Facebook vs Twitter (A Comparison)

The Marketing Blog

Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02

Moving One Step Closer to Dream

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Operating from NCR, [India] Iffort is a fresh firm which would help businesses in the areas of Digital marketing, New Media & Web-strategy. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Facebook will surge ahead in India Facebook vs Twitter (A Comparison) February 25, 2010.1:08

Entrepreneurial resources

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10 pm Entrepreneurial resources Jump to Comments Customer development methodology Good product manager bad product manager Customer development process Minimum Viable Product Project rifle Research writing methodology Conducting market research Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Entrepreneur , Entrepreneurship Tags: Entrepreneur , presentation , research , video Leave a Reply Click here to cancel reply.

Cool Presentations on Marketing

The Marketing Blog

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply.

Facebook will surge ahead in India

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Preventing Social Media Spam Moving One Step Closer to Dream February 6, 2010.4:45 45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times.

Preventing Social Media Spam

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India.

Enterprise 2.0 Conversations

The Marketing Blog

Market Predictions Vary so Greatly? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0

Criticising Social Media ?

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Entrepreneurial resources Enterprise 2.0 Conversations December 10, 2009.10:35 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ?

Twitter's Retweet feature (beta)

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Tags: microblogging , microblogs , retweet , retweeting , RT , twitter , twitter.com 1 Comment market research India December 9, 2009 at 3:44 pm Hello, Please check it ,i think its better for Business.

Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Reply Boxing » Cab Drivers as Word-of-Mouth Marketers? It depends on the product category and market.

Indians in Social Media (2009) «

The Marketing Blog

Top Blogs Directory – The marketing & social media section in the directory of top Indian blogs. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01

Royal Challengers Bangalore Fanatic Fans Challenge «

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47

Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. On digging deeper, it appears that the update has solved a big problem for market-researchers and statisticians. A fantastic utility and must add to any marketer’s kitty.

RSS 2

Market yourself as an individual

The Marketing Blog

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. Image source [link] ) Share this: StumbleUpon Digg Reddit 5 Comments Filed under Innovative Marketing 5 Comments mita August 8, 2007 at 10:42 am I highly appreciate your writing skills. Home About In the Media Discussion forums still alive.

Social Media Mercury rising up in India

The Marketing Blog

check out this interesting site [link] Reply Bhanu January 28, 2009 at 3:28 pm @sudhindra, yes absolutely, Barrack Obama knows about Internet Marketing & the reach of Social Media marketing, but how about people who has half knowledge about Social Media strategies and internet marketing, there are maximum chances of failing in the initial stage. I see a lot of potential for Indian companies to start engaging via social media – for marketing or for PR.

After Hiatus, Social Media Predictions & 2009

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Barcamp Delhi 5: Spreading the Word out ! Social Media Mercury rising up in India December 23, 2008.3:51 51 am After Hiatus, Social Media Predictions & 2009 Jump to Comments Image by Matt Hamm via Flickr Phew. so much has happened while I was away !

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08

SMTP Settings in MediaWiki

The Marketing Blog

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media Books on my Plate Barcamp Delhi 5: Spreading the Word out ! September 18, 2008.10:29

Books on my Plate

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———————- williamgeorge Social Media Marketing Reply Priyanka September 8, 2008 at 12:01 pm Just finished ‘Last Chance to See’ by Douglas Adams and Mark Carwardine. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Chak de India : Marketing Opportunity for India's National Game

The Marketing Blog

38 am Chak de India : Marketing Opportunity for India’s National Game Jump to Comments “Chak de India&# is a big hit and experts are terming it as Shahrukh Khan’s best movie ever. Get some sponsors, promote the game & use Chak de India as a marketing tool. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.