Convince & Convert

FEBRUARY 24, 2010

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 19, 2010

Also, toying with the amount and type of content I want to be alerted about. Beer and NutshellMail. I currently set up the email alerts to be sent every 4 hours – 6AM, 10AM, 2PM & 6PM. Ill see if this cadence works. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

AUGUST 19, 2010

Guests type their story – upload a photo if they want – add their name and address. RESMARK and Western River is enabling that with a well-timed email nudge. It gives fans an appropriate assignment. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. That’s it.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 24, 2010

If you can type a sentence, you can relate to people on Twitter and Facebook. You’re thinking that I’m crazy. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships. Just hit the reply button 9 times out of 10 and you'll have it made.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 6, 2010

Merrill Build Your Brand a Social Content Ladder in 5 Steps [link] Anonymous I’m always looking for more great strategies to share wtih both my members at MyTwitterToolbox.com along with the attendees for my Niche Affiliate Marketing System. type link:www.(competitorURL).com GREAT INFO! Thanks so much for the commenting.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Sorry – watching Anderson Cooper go nuts on BP as I type this reply). We may be the least vindictive, grudge-holding society ever. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves. Is anyone advising them?

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. In addition to learning more about what questions and problems your customers may have with you, you’ll accrue a lot of goodwill just by asking. Internal search reports.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 13, 2010

You should have 8 marketing plans, one for each audience type and audience need. That's one of the reasons social media works – you're appealing to people on a 1:1 or 1 to few basis. All of us have influences. People who have educated, inspired, engaged, supported us. Sounds like you need to marry her, and quick!

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Joseph | RepuMetrix Inc.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Bravo, man.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

What type of program is this? If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. What’s Your Pitch? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? Awareness, Sales, or Loyalty?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. Early in my online career I did a lot of website strategy and online advertising.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

APRIL 8, 2010

The virtual keyboard is barely better than the iPhone, and you still cannot touch type. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. I sure am. Now, the bad news. The iPad is not a computer.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

AUGUST 4, 2010

Seriously, this is good for any type of receiving in, including internal customers. Will Social Media negativity draw CEO types more into the fray? Can you tell who the “blahs&# are if you aren't using Social Media? Who should spearhead Social Media listening? Who should spearhead Social Media listening?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JULY 13, 2010

Because digital media is not an end in it of itself, a media strategy that is a series of parts is rarely as effective as one that starts with an overarching goal for what the client wants to communicate and only then assesses how to leverage available media types as tools for getting them there.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 15, 2010

But surely this is actually just one ‘step’ here, and the step itself isn’t necessary about social media, and it is no guarantee of success? So for social media success the big question is HOW you harvest. What type of relationship do you have with your clients? Step one is the only action you can take.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 21, 2010

Print n Share For true device-agnostic types, this is a great app that allows you to print from your iPhone to any printer. Type any domain and scan the site. You probably won’t use it every day, but when you need to print a boarding pass or slide handouts from your iPhone, you’ll be delighted you have this one.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. Just fun and friendly and well, social.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 3, 2010

That’s going to require some soul searching on the part of Fortune 1000 types. Build a website. Make it useful and at least moderately pleasing to the eye. I don’t think we are quite at the point where Facebook can outright replace most companies websites, but there will be a time when it will.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

That’s going to require some soul searching on the part of Fortune 1000 types. Build a website. Make it useful and at least moderately pleasing to the eye. I don’t think we are quite at the point where Facebook can outright replace most companies websites, but there will be a time when it will.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

But, he’s not a fan of your Facebook page, nor is he a subscriber to your email newsletter. And, you’ll be able to send relevant messages to him accordingly.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Techipedia: Tamar Weinberg

JUNE 23, 2010

Especially with the “SEO&# , “www dot something dot com&# types. Reply Tamar Weinberg June 23, 2010 at 12:41 pm The problem with these types is that they realize that most people use Facebook to communicate with friends about personal things. And he wants that kind of technology in a foursquare type of app.

Facebook 268

Facebook SEO Policies Groups 268