Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Other choices include entertaining or funny stories, sports, fashion and beauty.

Influencer 100

Influencer Brands Fashion Review 100

Pixlee

JULY 7, 2021

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. Celebrate Fans & Discover your Micro Influencers. Use Content to Build Fan Loyalty .

Sports 52

Sports Team Influencer UGC 52

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

Sports 59

Sports Social Media Strategy Apparel 59

Likeable

JULY 13, 2021

In a momentous change that will significantly alter the college sports landscape, the NCAA has announced that it will finally allow student-athletes to be paid for their name, image, and likeness. This move by the NCAA opens up influencer marketing to a whole new audience. WHAT HAPPENED. LIKEABLE POV. Let’s talk.

Influencer 98

Influencer Brands Sports Policies 98

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022.

Influencer 132

Influencer Marketing Reputation Collaboration 132

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items.

Influencer 59

Influencer Social Media Strategy Marketing 59

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

Influencer 82

Influencer Brands Marketing How To 82

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

Price 145

Price Influencer Instagram How To 145

Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 100

Sports Questions Marketing eBook 100

Audiense

MARCH 27, 2019

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments".

Sports 135

Sports Report Industry Publishing 135

Audiense

MAY 23, 2016

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests.

Sports 111

Sports Data Instagram Marketing 111

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Plus, it has expanded into proprietary adventure sports, racing, and music. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Audiense

AUGUST 2, 2016

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 60

Sports Questions Marketing eBook 60

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. For any brand marketing on social, discovering those opportunities for a fly-on-the-wall look into your product, people and processes is gold. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. So, what are the takeaways for sports brands? Philadelphia Flyers.

Sports 66

Sports Brands Authentication Meme 66

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. How do brands collaborate with influencers? Co-marketing is another option for partnership.

Collaboration 111

Collaboration Brands Fashion Sports 111

Sprout Social

JUNE 14, 2022

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. Why we love senior influencers. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. Part of the appeal of senior influencer content is the surprise factor. glam #transformation. ?

Influencer 98

Influencer Authentication Class Travel 98

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? But in general, most influencers and content creators use the cost per acquisition model on Instagram.

Affiliate marketing 62

Affiliate marketing Influencer Affiliate network Instagram 62

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Sports 133

Sports Social Media comScore Tweetdeck 133

Buzz Marketing for Technology

JUNE 6, 2012

Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. This webinar featured Eric T.

ROI 50

ROI Influencer Storify Marketing 50

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 118

Social Media Brands Marketing Meme 118

Convince & Convert

FEBRUARY 1, 2018

Thankfully, sports networks are leaders in the global adaptation to digital. With insider access into the inner workings of NCAA-regulated collegiate sports coverage, I’m happy to report that King received social media training—to protect her privacy, her reputation, and the reputation of the university she represents.

Sports 115

Sports Reputation Committee Marketing 115

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Buffer Social

JANUARY 21, 2019

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. Let’s dive in! Table of Contents.

Influencer 108

Influencer Groups Groups Social Media 108

The Realtime Report

APRIL 26, 2019

How to Be a Personal Trainer and a Social Media Influencer. Fitness influencers make up a big part of the personal training industry and have a major impact on trends in diet, exercise, and form. The exciting thing about being a social media influencer is that literally anyone can do it. Partner with Other Influencers.

Influencer 79

Influencer Social Media How To Exercises 79

Social Media Strategery

NOVEMBER 22, 2019

Right now, the NCAA rules bar players from hiring agents or receiving compensation from outside sources related to their sport. That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. It could be the end of collegiate sports as we know it.

Brands 81

Brands Sports Marketing Airlines 81

Social Media Strategies Summit

JULY 19, 2023

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 6) Monster Energy @monsterenergy / 2.6

Brands 130

Brands Energy Sports Fashion 130

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

The Realtime Report

NOVEMBER 30, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. Much like first impressions, awareness is stage one of the marketing funnel.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. Much like first impressions, awareness is stage one of the marketing funnel.

Strategy 91

Strategy Brands Loyalty SEO 91

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. There are currently three options for brands interested in using TikTok for marketing: Creating your channel and uploading videos relevant to your business. But is the app really built for brands? Running paid ad campaigns on TikTok.

Strategy 66

Strategy Brands Marketing Authentication 66

Convince & Convert

MAY 9, 2014

With less individual channels, SAP is actually increasing its social influence. Gary Gait , the man who helped the sport of lacrosse become mainstream. Social Pros Podcast blogging brand communities digital marketing social media Social Media Marketing Social Pros twitter' Holy Social! See you next week!

Influencer 130

Influencer Strategy Film Sports 130