Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. The way Donovan McNabb hates T.O.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 113

Social Media Strategy Influencer Education 113

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. With some tools, everyone can work on social posts, but only senior team members can approve them to go live. Learn more about social media scheduling: The 10 best social media scheduling tools. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. This primarily demonstrated the extent to which Twitter activity reflects social activity.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Look under “E&# for “eye glasses.&#

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? How hard will it be to filter?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 28, 2010

Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JULY 14, 2010

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. The challenges and chances of facebook, twitter, YouTube et. These are your follower number.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views?

Questions 161

Questions Social Media Consultant Education 161

Keyhole.co

OCTOBER 19, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy. Sociality.io.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy. Sociality.io.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

But, I certainly understand the inquiry – the term 'social media' has grown to encompass so many different things that its become difficult to define. If you are interested in learning more on this topic, I'll refer you to an excellent post Jay wrote on this challenge and its implications for the broader Industry: [link].

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Naturally, I asked about his interest in mastering social media for his clients. and of course, other industries to seize the moment.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? If you'd like another example search @thedoubleshot on twitter. Good luck on the move!

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. link] Antonia Harler Jay, I have actually just finished my thesis on Twitter for CRM. The results were 7 guidelines, specified for Twitter but are similar to your 5 steps. How can I help you?

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. Looking forward to meeting you at Coastal Social. Will it start an “Unlike&# trend? Make that, Section-8 housing for your small business.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. Looking forward to meeting you at Coastal Social. Will it start an “Unlike&# trend? Make that, Section-8 housing for your small business.

Facebook 167

Facebook Consultant Social Media Sites 167

Sprout Social

DECEMBER 20, 2022

This feature helps you provide information 24/7 for Twitter and Facebook. Social CRM: Generate customer profiles and add relevant information to help your customer support team. Also, get insights about the social media networks that drive the most traffic to your website, optimal posting times and top-performing posts.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 202

Social Media Tools Strategy Tips 202

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot.

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. it’s difficult to get into much detail.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Techipedia: Tamar Weinberg

JUNE 23, 2010

Twitter can have my business instead. Based on your email address and Twitter info, your name is shared by millions of people so I don’t see why you couldn’t do so here. On Tuesday, I was having a chat with a colleague of mine who I’ve known since I was 10 who is in a similar industry.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change. I thrive on it.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Strategy Energy Consultant 148