Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How do they expect us to sound? What are they missing?

Social Media 126

Social Media Template Templates Skills 126

Keyhole.co

FEBRUARY 16, 2024

Rather than doing everything with your hands, you can leverage a YouTube competitor analysis tool and substantially cut the time spent on competitive research. Some tools accumulate historical data over a certain period for competitive reporting so you could return to particular areas of interest when analyzing YouTube competitors later.

Analysis 52

Analysis YouTube Tools Strategy 52

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! And that’s not all.

Influencer 67

Influencer Report Instagram Marketing 67

Hootsuite

JANUARY 4, 2023

Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Social listening. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry. The benefits of social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends.

Examples 142

Examples Campaign Tips UGC 142

Oktopost

NOVEMBER 16, 2023

It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Harness the power of hashtags. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Convince & Convert

SEPTEMBER 30, 2021

Follow relevant hashtags to find new prospects involved in similar conversations. Select the social channels, groups, and hashtags that reflect the communities within your target audiences to get smarter about prospects and current customers. . LinkedIn’s own Social Selling Index can be a barometer for individual progress.

Skills 194

Skills Groups Groups LinkedIn 194

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Salesforce Social Studio. G2Crowd Rating: 4.3.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Get the full report now! Friday: 5 AM.

Tips 116

Tips How To Hashtag Trends 116

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Does it offer analytics and reporting? Influencer marketing tools for social listening. Brandwatch.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

OCTOBER 4, 2021

Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. In addition to our cross-network reports, Sprout also provides network-level reports so you can get that more granular view across each individual network. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers.

Brands 128

Brands ROI UGC Authentication 128

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. The same research found that 42% of consumers have started or stopped using a brand because of its response to protests against systemic racism and racial injustice.

Collaboration 98

Collaboration Brands Press Release Communities 98

Buffer Social

MARCH 6, 2017

We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

SEPTEMBER 13, 2022

Templates for every social network. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Key features: It’s an AI-powered social analytics tool. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts.

Tools 123

Tools Strategy Video Library 123

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Hootsuite’s Digital Trends report 2. What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Brand survey functionality across social networks.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). That’s where social listening comes back into play.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Unmetric

AUGUST 19, 2019

Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. A social media monitoring tool can track: Monitor mentions of your brand. Track relevant hashtags. Get competitive intelligence. Analyze keywords. Discover trending topics .

Social Media 91

Social Media Tools Price Hashtag 91

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

Team 160

Team Marketing B2B Eventful 160

agora pulse

OCTOBER 8, 2019

Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. LinkedIn data also indicates socially engaged companies are 58% more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. 8 ways to apply AI to the customer experience According to our research, business leaders see vast potential for AI to make their brands more customer-centric.

Sentiment 104

Sentiment Analysis Patterns Price 104

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. Make sure to take advantage of the wide array of Instagram features such as videos, hashtags, live streaming, and stories.

B2B 99

B2B Instagram Metrics Social Networking 99

Unmetric

AUGUST 28, 2019

Social media listening tools can do a whole lot of things to boost your brand’s performance on social. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. G2Crowd Rating: 4.5. 76Insights.

Social Media 101

Social Media Tools Sysomos Sentiment 101

agora pulse

OCTOBER 8, 2019

LinkedIn data also indicates socially engaged companies are 58% more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program.

Social Media 84

Social Media Guidelines Hashtag Training 84

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Test new social media networks.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

APRIL 20, 2020

Over 58% of consumers told us that they prefer video or any visual-first content on social –and that’s because most people prefer to watch something than read something. Research suggests that social video generates 12 times the shares than text and images combined. Stay tuned for more updates!

Video 93

Video YouTube Publishing ROI 93

The Realtime Report

JANUARY 28, 2017

Your potential buyers are just starting out their research process and prefer to look to a variety of information sources to self educate. By using social media in a targeted way, you can bring the right audience into your marketing funnel. Through our own platform we set up a campaign to track the hashtag #MKTGNation.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

JULY 18, 2019

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. Of all the social content available, 59% of consumers say they are most likely to engage with posts that are entertaining.

Engagement 73

Engagement Brands Geotagging Telecommunications 73

Hootsuite

JANUARY 24, 2022

Social media data mining also gives you key insights into your audience. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? Social media data is any type of data that can be gathered through social media.

Data 94

Data Social Media HootSuite Template 94