Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128

Strategy Sentiment Marketing Analysis 128

agora pulse

JANUARY 3, 2017

Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces). Agorapulse’s Reports feature visualizes the answer for you. Each social media network controls what their API can do. What is an API? Banned account. Security breach.

Instagram 144

Instagram API Social Media Tools 144

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating. Especially if an image is used for social media marketing.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

agora pulse

AUGUST 24, 2020

Social media icons are everywhere online. Read on to find free social media icons that you can use worry-free. The social media logos that you often see at the bottom of websites, business cards, and social media graphics are best known as social media icons.

Social Media 98

Social Media Guidelines How To LinkedIn 98

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign.

Social Media 111

Social Media Guidelines HootSuite How To 111

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008. billion active users.

Campaign 88

Campaign Tools Social Media Facebook 88

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. To get started, there are a variety of ways to run a UGC social media campaign for your brand.

UGC 60

UGC Campaign Social Media Bazaarvoice 60

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Imagine social media without celebrities.

Influencer 145

Influencer Trends Marketing Guidelines 145

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” If you know you will experience a busy period in your business where social media might get less attention, plan ahead by scheduling posts (you can do this with Agorapulse!) What doesn’t feel good?

Instagram 139

Instagram Policies Buy Software 139

Janet Fouts

FEBRUARY 4, 2012

Komen says it was because their policies changed and because Planned Parenthood is under investigation. Petitions started circulating from Moveon , the Breast Cancer Action Network , MomsRising and others to protest the change in policy. Use these hashtags to show your support when you tweet. Please share it with your friends.

Attensity 126

Attensity Social Media Policies Sentiment 126

agora pulse

APRIL 21, 2017

The short of it: Automating your interaction on Instagram is bad social media. Social media management tool Hootsuite ran an experiment with Instagram automation and got the non-results I’m warning you about. The way these “helplful” bots work violates Instagram’s Platform Policy.

HootSuite 131

HootSuite Hashtag Instagram Social Media Management 131

Unmetric

JULY 18, 2019

For some brands in the media industry, they even follow a YouTube-first policy. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Pricing: $49 – $199 per month. G2Crowd Rating: 4.5.

Analytics 107

Analytics YouTube Tools Price 107

Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Social Media. Social Mention. UberTwitter.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Instead of operating on assumptions alone, the brand used social listening techniques to find out what was giving rise to ailments that people were using Tylenol to treat.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. There were 13.3

Brands 114

Brands Sentiment Conversation Hashtag 114

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Say a customer leaves the following feedback on a review site: “I love Sycamore; their policies cover a lot of health conditions.

Sentiment 52

Sentiment Analysis Brands How To 52

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. The best way to use it is create a hashtag, explain what you are trying to accomplish, and have your followers tweet away. What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Hootsuite

JULY 22, 2020

Is it worth the time and effort to include your Google My Business profile in your social media calendar and social customer service strategy ? Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The short answer is: probably. Date range.

Google 145

Google HootSuite How To Pluck 145

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. Customized Instagram analytics reports delivered automatically with the data that matters to you. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of).

Instagram 140

Instagram HootSuite Software Comments 140

Hootsuite

SEPTEMBER 22, 2021

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is a shadowban on social media? Twitter shadowban.

Social Media 144

Social Media Guidelines Hashtag Policies 144

agora pulse

JULY 2, 2020

If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Here are tips to make your policy ironclad. Creating an official social media policy is always a good idea. But a good social media policy will go beyond simply preventing disaster.

Policies 123

Policies Social Media Guidelines Training 123

agora pulse

JUNE 20, 2018

One of the primary reasons that social media even exists is because people, in general, like to share their lives. Think like a reporter: Who, What, When, Why, and Where. Social media is used for a lot of things– to inspire, to connect, to sell. Don’t Forget the Hashtags! What Are You Working On?

Types 98

Types Questions Instagram Sports 98

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Think of them as an employee manual for social media best practices.

Guidelines 143

Guidelines Social Media Policies How To 143

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Hootsuite

SEPTEMBER 23, 2020

Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple. Especially for social marketers working in regulated industries like healthcare and finance. That can add up fast.

Social Media 145

Social Media Policies Privacy HootSuite 145

Proactive Report

FEBRUARY 8, 2010

Nestle is embarking on an emergency online PR campaign to restore its reputation amid sustained criticism on the internet, reports PR Week UK. While many mom and dad bloggers did accept the invitation to this event, there were some vociferous voices objecting to Nestle’s promotion of infant formula and their forays into social media.

Reputation 71

Reputation Case Study Blogger Policies 71

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Pam Moore

AUGUST 3, 2016

Discovery is built into the platform with hashtags, search and the list goes on. Facebook Advertising Policies in a Nutshell – Get Your Ad Approved! . Future of Social Media Report and Interview with Jason Keath, CEO of Social Fresh. Facebook Boosted Post vs Other Advertising Options .

Instagram 60

Instagram Advertising Comparison Training 60

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. The use of social media in financial services: 5 key benefits.

Social Media 144

Social Media Insurance Tips HootSuite 144

Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.

Social Media 143

Social Media HootSuite Education Social Media Management 143