Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Convince & Convert

JUNE 12, 2014

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. What can we learn from these sports teams embracing social media?

Team 146

Team Features Sports Case Study 146

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? Not surprisingly, the fan bases in those states align closely with the teams headed to the Sweet Sixteen. Each county is assigned to the closest team remaining in the bracket! Hashtags power brands forward. To hashtag or not to hashtag ?

Brands 82

Brands Hashtag Marketing Meme 82

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. For instance, Snoop Dogg — or “Dungeon Master,” as we should have called him — does a whole choose-your-own-adventure thing, while Tom Brady is described as a “wisecracking sports debater who pulls no punches.” billion views.

Social Media 239

Social Media Meme Fashion Trends 239

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming. time for a ‘fit check with our team – shop their looks now! Level up your hashtag game.

Hashtag 125

Hashtag Sports Trends Engagement 125

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

Campaign 110

Campaign Social Media Sports Mobile 110

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Add a video caption and include relevant hashtags. Image source. Image source.

Instagram 233

Instagram Brands Real Estate Remix 233

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We mined a years’ worth of data from each brand, measuring hashtag usage, most successful tweets, if and how brand ambassadors and influencers were employed, and engagement with customers.

Strategy 60

Strategy Twitter Marketing Hashtag 60

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

Examples 110

Examples Strategy Marketing Discount 110

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Brands 127

Brands Sports How To MySpace 127

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

Campaign 60

Campaign Social Media Sports Mobile 60

Social Media Strategies Summit

OCTOBER 3, 2019

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

NOVEMBER 28, 2022

Introduce your team. An especially effective type of content for fashion brands, influencers, sports teams (think: fans wearing the latest gear) and universities featuring students showing their school pride. Your customer care team and social media team answering the same questions day after day will thank you.

Instagram 126

Instagram Engagement Brands Avatar 126

Pixlee

APRIL 9, 2021

It’s up to your team to take the first step towards building that loyalty and maintain a long-term relationship. As if that’s not enough to convince you to market with this type of authentic content, it also allows your existing buyers to see how others are using your product. Email Marketing: One of the Best Channels for Upsell.

UGC 52

UGC Loyalty How To Sports 52

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. No doubt you already post when your sports teams win.

Education 162

Education Examples Content Nielsen 162

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. With a growing user base and consistent trends brands can capitalize on, this app is already a hot topic for marketing in a variety of industries.

Campaign 52

Campaign UGC Hashtag Influencer 52

Talkwalker SM

JUNE 8, 2016

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty. While the two teams have established themselves as the class of the league on the court, who is winning on social? The Hashtag Game. These are the Warriors’ and Cavaliers’ official hashtags, and they’ve been given the emoji treatment.

Conversation 60

Conversation Conference Sports Hashtag 60

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 113

Brands Sentiment How To Analysis 113

Convince & Convert

MAY 9, 2014

Nick’s team is also going through and aggressively pruning email accounts, all with the idea that focusing the social strategy will be easier for their team and, more importantly, easier for the community. The Tribeca Film Festival and AT&T are teaming up this year to find out which film every New Yorker should see.

Influencer 130

Influencer Strategy Film Sports 130

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

agora pulse

JUNE 4, 2020

Prospective students are just as likely to check out a university’s social media channels as its website and marketing materials. Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know. This can include: Various departments, such as human resources, marketing, and student services.

Social Media 112

Social Media Committee How To Guidelines 112

Diva Marketing Blog

JULY 28, 2014

Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. In fact, there was no committee or even social media team brainstorming on how to get into the World Cup social conversation. TMZ Sports got word of this tweet then contacted us to ask more about it. So yes, this wasn’t planned.

Social Media 87

Social Media Hashtag Committee Sports 87

agora pulse

JUNE 20, 2018

What is your favorite hobby, type of sport, sports team? ” Not everyone will have a favorite sports team (me for example). Don’t Forget the Hashtags! Whatever questions you use, don’t forget that on Instagram having a quality picture and relevant hashtags are crucial to success.

Types 98

Types Questions Instagram Sports 98

Buffer Social

JANUARY 21, 2019

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. Let’s dive in!

Influencer 108

Influencer Groups Groups Social Media 108

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.”

Social Media 98

Social Media UGC Reddit YouTube 98

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. I’m always impressed with the team at Sprout Social. Use hashtags! Post Consistently.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. Using both hashtags and location tag drives the most engagement. Here’s what I learned from my look at the research. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Myrland Marketing

JANUARY 28, 2014

[A version of this post was originally published on the Legal Marketing Association website, and has now been updated here for your viewing pleasure.I Yes, I believe Twitter has merit for some lawyers and law firms, and I enjoy discussing how to integrate it into existing marketing and business development strategy. 12 TWITTER TIPS.

Twitter 84

Twitter Tips Tweetdeck HootSuite 84

Buffer Social

DECEMBER 10, 2019

The Potluck team was then able to reshare and collect these photos into their own Stories collection, which remains on their profile in their Stories highlights. . Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. The list includes: .

Instagram 98

Instagram Patterns Template Templates 98

Hootsuite

DECEMBER 5, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. LinkedIn-specific pods: For this method, I used a blog post I’d shared on recession marketing. I joined a few pods focused on digital marketing and social media.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Talkwalker SM

SEPTEMBER 7, 2016

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. We love the colors present in their pictures, as well as the way the present their various destinations and feature members of their team throughout the account.

Instagram 60

Instagram Brands Sports Travel 60

Buzzlogix

OCTOBER 5, 2017

In this tutorial, we are going to use an example of how a Dallas Cowboys sports tees company may benefit from using BuzzRespond automatic posting. Let’s pretend our brand sells clever, comfy, sports tees for the Dallas Cowboys football team. Article located on Buzzlogix Social Media Marketing Blog.

Features 49

Features Social Media Management Sports Notification 49

Hootsuite

OCTOBER 8, 2019

This past weekend, the Harvard and Howard football teams met at Harvard Stadium to play the first-ever game between the two schools. Free #unswoweek Night Markets film screening tonight @ 7pm. Two Stanford interns, one team of master painters and 75 rolls of masking tape later, it has come to life in the #NewStanfordHospital.

Education 111

Education Social Media Tips Policies 111