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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
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Why Do We Need a Social Media Policy?

SocialFish

But few of the writings address the issue of why. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines.

Policies 222
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Semantics: Social Media Policy, or Guidelines?

SocialFish

I think it is a directive or rule, not a policy, but many call them policies since the board approved the employee handbook. (A Guidelines may be issued by and used by any organization (governmental or private) to make the actions of its employees or divisions more predictable, and presumably of higher quality.”. Social Media.

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8 Ways to Strengthen Remote Company Culture

Likeable

Getting ahead of things like this—and ideally adding them to job descriptions as well as a “remote work” section of your employee handbook—is a good idea to avoid potential issues or miscommunications. Still business casual, or are sweatshirts and onesies acceptable? Keep your employees happy and engaged.

Company 111
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8 Things To Know About Social Media Compliance

Keyhole.co

If you’re not plugged into what is being posted, you might miss compliance issues. Share materials to help educate them on compliance-related issues. With the compliance issue sorted, you could focus on social media success. It’s easy for an employee to slip up and make a mistake. Remember, don’t go it alone. Definitely!

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What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Content 102
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media.

Review 152