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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Meet Sarah Kuntsal.

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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

When working with clients, we also like to develop visual guidelines for social. They typically start with existing brand guidelines but combine with our knowledge of platform best practices to create a look and feel that’s right for the brand, but also feels right in the social space. Build a Robust Content Library.

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Audio: Add music from YouTube’s audio library to the entire video or certain parts. Download tracks from YouTube’s audio library. View and respond to comments.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

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How to successfully onboard a new social media team member

Sprout Social

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Introduce brand voice guidelines. Customer service. Flexibility.

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Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Stay up-to-date with audio in the Reels library and only use those clips. Instagram Reels for Influencer Marketing. Using a reposted TikTok is not a best practice overall but in addition, will penalize your post’s performance.

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