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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. You can’t do it all alone.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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How to successfully onboard a new social media team member

Sprout Social

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Introduce brand voice guidelines. Customer service. Flexibility.

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15+ Tips to Grow On YouTube Shorts

Buffer Social

Use it to tease upcoming content or collaborations. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. However, navigating the monetization labyrinth requires a mix of adherence to platform guidelines, strategic planning, and continuous performance analysis.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Much of the software that’s used to automate Instagram activity defies network guidelines. It can help you from being overwhelmed and make it easier to respond to important followers like partners and collaborators.

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What you need to know about social media copyright

Sprout Social

Collaborate on a clear social media governance process, including your security provisions, regulatory compliance requirements and copyright infringement prevention tactics (i.e., specific guidelines around reposting content, using trending sounds and partnering with creators).

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How to Work With the TikTok Algorithm in 2023

Buffer Social

Incorporate trending audio from the TikTok Audio Library ( this user has a great video on finding evergreen sounds to use). Once you’ve built a considerable content library, dive deep into your analytics to understand what performs best. Engage with your followers, respond to their comments, and collaborate with fellow creators.

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