Why Public Relations Should Remember Customer Expectations
Waxing UnLyrical
JUNE 12, 2013
Image: Roland Tanglao via Flickr, CC 2.0. Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Where do customer expectations come from? Public relations is another.
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