Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

Social Media Management 102

Social Media Management Social Media Tools Tweetdeck 102

Razor Social

MARCH 30, 2016

You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Another type of alert is when your competitor changes something on their profile on any of the social networks. Meltwater is a general monitoring solution that also has social media management capability.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

NOVEMBER 14, 2023

In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. AI poses a threat to authentic marketing Social teams are no strangers to AI—and the fears around it. But remember: consumers are content creators, too.

Authentication 119

Authentication Tips Marketing UGC 119

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Increase Social Engagement. Remember, this is a contest not a survey.

Social Media 40

Social Media How To Directory UGC 40

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. Listen Now. Find us on iTunes: [link].

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. Listen Now. Find us on iTunes: [link].

B2B 121

B2B Software Social Media Survey 121

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . Instagram in-feed video ads: Same as above. or greater.

Video 144

Video Social Media Resources YouTube 144

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. That same year, Tumblr, Friend, Feed and Justin.tv

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

DECEMBER 10, 2019

This gave us multiple perspectives on the social trends that matter most in the year ahead. The CMO Survey. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Use public feeds to guide customers to your private channels.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

MAY 17, 2021

This is the number of times your post was visible in someone’s feed or timeline. The number of followers your social channel has at a set time. You could collect this data through a Twitter poll or Facebook survey, for example, asking one simple question: How would you describe your overall satisfaction with this product?

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

MAY 27, 2020

Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time. Decide which networks to use. What’s in it for them?

Template 145

Template Templates Social Media Strategy 145

Sprout Social

APRIL 26, 2023

Social media tools: Using Facebook and Twitter is free. But if you’re using a tool like Sprout Social or other social media management software, you need to add those costs in. You can figure out the specific ROI for each social network by segmenting your earnings and costs per social channel.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

JUNE 12, 2020

With top of the feed placement, Swipe Up capability, and interactive stickers, Instagram Stories are a prime channel for brands to drive awareness, traffic, sales, and engagement. And 62% of people surveyed by Facebook say they’re more interested in a brand or product after seeing it in Stories. Source: @nevermetapotatolikeyoubefore.

Metrics 145

Metrics Analytics Instagram How To 145

Hootsuite

SEPTEMBER 24, 2019

Your Instagram look should be consistent across your posts, helping followers easily recognize your content in their feeds. That said, only the first two lines of text appear in news feed without tapping more. At a minimum, respond to comments users post on your feed. Can you re-share their post in your feed or in your story?

Instagram 112

Instagram Tips Marketing Hashtag 112

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. Hence the latter gains less exposure in our feeds. Review of company social media policy.

B2B 147

B2B Survey ROI Metrics 147

Hootsuite

FEBRUARY 24, 2021

Common social media questions. If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels.

Questions 142

Questions Social Media HootSuite Marketing 142

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Video is so versatile.

Statistics 139

Statistics LinkedIn Marketing B2B 139

Webbiquity SMM

MARCH 27, 2017

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Sprout Social. Schedule posts and updates across social networks, from multiple accounts.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. It’s wonderful how automation can keep your social accounts up and running even when you’re away. Followerwonk.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

JULY 1, 2015

The former even lets you schedule and post content to social media, helping you save time on social media management. Diversifying your social media channels will not only let you cast a wider net, but will also help create multiple touch points to engage with your audience.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Sprout Social

AUGUST 8, 2022

Today, we’re talking about social media management. Social is an ever-evolving field where the only constant is change. This social media management course is broken down into six lesson plans that will give you a primer on each topic. Lesson 1: What is social media management?

Social Media Management 85

Social Media Management Social Media Reputation Skills 85

Convince & Convert

MAY 31, 2012

Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). The RSS feed is: [link]. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

B2B 113

B2B LinkedIn Posterous Social Media 113

Rebekah Radice

SEPTEMBER 4, 2016

You can search based on time, topic or even create your own feed. Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! Use attractive and attention-grabbing visuals and graphics to get people’s attention and stand out in the Twitter feed. Throw a Twitter party!

Engagement 97

Engagement Twitter Hashtag Travel 97

Sprout Social

JANUARY 4, 2017

There’s no doubt social media algorithms make it harder for businesses to promote organic content. With the introduction of the Instagram algorithm in 2016, nearly every major social network uses some sort of content preferential treatment. With the exception of chatbots, brands should avoid automating social engagement.

Trends 112

Trends Social Media Analytics Instagram 112

Convince & Convert

MARCH 1, 2012

Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). The RSS feed is: [link]. The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew.

Social Media 143

Social Media Hubspot Software Hosting 143

Rebekah Radice

SEPTEMBER 4, 2016

You can search based on time, topic or even create your own feed. Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! Use attractive and attention-grabbing visuals and graphics to get people’s attention and stand out in the Twitter feed. Throw a Twitter party!

Engagement 60

Engagement Twitter Hashtag Travel 60

Razor Social

DECEMBER 21, 2016

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

APRIL 27, 2012

Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). The RSS feed is: [link]. It’s from a major national random representative survey of Americans 12 plus. Listen Now. Super excited.

Insurance 115

Insurance Journal Research Hashtag 115

Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. Then you can create tailored social media campaign strategies that address specific challenges.

Campaign 127

Campaign Social Media UGC Metrics 127

Webbiquity SMM

DECEMBER 10, 2019

Determining your best social platforms. Boosting your social media following. Creating a social media calendar. Investing in social media management tools. Conducting a social media audit. Step 1: Determine and define your social media goals and objectives.

Social Media 155

Social Media Marketing Influencer Survey 155

Convince & Convert

FEBRUARY 16, 2012

Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people comfortable giving their credit card information to social media sites?). The RSS feed is: [link]. They did a survey of over 2,600 U.S. Listen Now.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Buffer Social

NOVEMBER 16, 2016

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.

Tools 40

Tools Social Media Curation How To 40

Webbiquity SMM

APRIL 6, 2017

A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps.

Social CRM 195

Social CRM Tools Sample Samples 195

Hootsuite

JANUARY 6, 2020

If possible, use a consistent username across social networks. Since videos start to play automatically in the News Feed, even a clip that’s only a few seconds long can be a great way to catch someone’s eye. They live at the top of the News Feed. It bears repeating here that Facebook is a social network.

Facebook 145

Facebook How To Marketing HootSuite 145

Hootsuite

FEBRUARY 10, 2020

The result is a more cohesive Instagram feed and a clear, visual style for your brand. Source: Crello Crello helps social media managers create beautiful images and animations to their brand’s accounts. Composer even provides prebuilt image specs for every social network. They don’t just do images either.

Social Media 145

Social Media HootSuite Marketing Apple 145

Hootsuite

MARCH 2, 2020

Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. The video feed plays the minute the app opens, instantly sucking viewers in. TikTok is the sixth largest social network now. Check out the TikTok Top 100 of 2019 here.

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

OCTOBER 2, 2019

Facebook advertising is an important way to connect with your audience on the world’s largest social network. Video ads can run in News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. In my feed, I can also see which of my friends already like the NYT Facebook Page. Video poll ads.

Advertising 112

Advertising Facebook How To HootSuite 112