Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. And Instagram is no exception. Short-form?

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Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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Platform Instagram Video Meme 123

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. A company’s reputation is based on many factors. Corporate Reputation or Online Reputation?

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Reputation Press Release Airlines Construction 83

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. So here’s the question: Would any amount of reputation management help GoDaddy at this point? GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Marketing Case Study 105

Kikolani

APRIL 11, 2012

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. Actively develop your reputation by creating “positive” content. Me On The Web.

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Reputation Blogger Tools RSS 167

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. You can create personalized feeds tailored to your business needs. Reputation management.

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Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. Online marketing is reputation management. Is Link Buying Necessary?

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Reputation Case Study Press Release Small Business 156

Socialmedia.biz

DECEMBER 4, 2016

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Actually control. Google only indexes proper strings of text.

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Reputation Class Yahoo Wikipedia 61

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

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Strategy Brands Content UGC 124

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Marketing Class Skills Trends 142

Jon Loomer

FEBRUARY 19, 2024

But advertisers removed it and focused entirely on news feed placements. You want to force the algorithm to show ads to people in the news feeds? Audience Network has a negative reputation that’s deserved. People aren’t watching your video because they find it interesting. What Should You Do?

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Advertising Conversation Cost Video 155

Social Media Strategies Summit

SEPTEMBER 26, 2023

So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers. The result is a positive reputation of a trustworthy, customer-oriented brand.

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Social Media Brands Content UGC 130

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel.

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Insurance Social Media Policies HootSuite 88

Hootsuite

MAY 7, 2020

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. Plus WeChat, one of TikTok’s biggest mainland rivals, has entered the short-video arena, too. Thinking about adding TikTok to your social media marketing strategy? And as the numbers show, in many ways, it is.

Marketing 145

Marketing Statistics Hashtag Startup 145

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation.

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Small Business Reputation Case Study Press Release 93

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients. This is a guest post by Neil Davidson.

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Video Brands How To Fashion 189

Later

MARCH 6, 2019

While stock photography may have had a bad reputation not so long ago, the times have changed and using stock photos on Instagram has actually become a big trend! Now stock images, videos, animations, and illustrations are creative, engaging, and an easy way to add more content to your Instagram feed, without the extra work.

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Instagram Video Feed Feedly 81

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

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Influencer Strategy Marketing Collaboration 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

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Social Media HootSuite Marketing Health Care 82

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. is LinkedIn’s biggest market at 167M users, it has gained traction around the world.

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Statistics LinkedIn Marketing B2B 145

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!) Reputation Management. Content Development/Marketing.

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Marketing Affiliate marketing Small Business SEO 279

Hootsuite

JUNE 18, 2020

Remember when the feed was full of heavily-filtered, square-cropped photos? Meet with video — your breezy new suit demands attention. This trend is great for brands that want to build their reputation for honesty and trustworthiness. Maybe one day I’ll be making music videos since social media has given Video a new life!

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Trends Instagram Marketing Feed 145

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. It can be videos, images or simple text describing an open position. When choosing a new job, the reputation of a company is often crucial for candidates.

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Social Media Reputation Social Networking Hashtag 59

Hootsuite

SEPTEMBER 27, 2021

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. Invite someone interesting to boost your reputation. footandlegcentre).

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Products Social Media Brands Meme 145

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation.

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Social Media Brands HootSuite Policies 97

Hootsuite

MAY 1, 2023

Protect your brand reputation A clear set of social media policies and guidelines for employees defines your brand voice. There can be legal and reputational consequences as well. Be prepared for a crisis Not every brand will have to deal with a reputational crisis. This is key to minimizing reputational damage. #1

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Social Media Guidelines HootSuite Policies 104

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

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Video Flash Mob YouTube MySpace 236

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. We have two ears and one mouth for a reason.

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B2B Sentiment Analysis Reputation 155

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. It’s my birthday and I have some great news!

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Marketing SEO Case Study Small Business 264

Hootsuite

OCTOBER 30, 2019

But we aren’t looking to buy Twitter shares, we’re looking to market our brands. So how does all this shake out for brands looking to refresh their Twitter marketing strategy ? are the company’s second- and third-biggest marketers. Twitter has a reputation as the most political of all the social media platforms.

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Twitter HootSuite Marketing Comparison 112

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Twitter Chats: The Untapped Market.

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Strategy Tips Twitter Marketing 109

SocMed Sean

SEPTEMBER 19, 2019

Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. The study only measured the values for posts appearing on feeds but not Instagram Stories.

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Instagram Engagement Hashtag Geotagging 210

Keyhole.co

FEBRUARY 10, 2023

It may even harm your reputation. More Reputable Having a decent amount of organic followers makes your account look more credible and trustworthy. This engagement rate is essential as Instagram’s algorithm pushes content with a higher engagement rate higher up on users’ feeds.

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Instagram UGC Organization Analytics 97

agora pulse

NOVEMBER 25, 2020

In simple terms, more people will see your blogs, landing pages, and videos if you feature them on your social media. Correct a bad online reputation. Influencer marketing amplifies reach. Another brand that nails captions for SEO is ASOS that frequently uses GIFs and short videos like this one.

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SEO Social Media Reddit Hashtag 190

agora pulse

AUGUST 19, 2020

The definition of content creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content. But be careful to select content from reputable sources. Drives traffic.

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