article thumbnail

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Video Production Social networks are increasingly optimised for video content. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334
article thumbnail

Listening mailbag: Your burning questions answered with social listening

Sprout Social

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Questions 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why it’s time to break up with your biannual brand survey

Sprout Social

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics. Take Slack , for example.

Survey 93
article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses. For instance, Sprout’s Optimal Send Times feature, powered by our ViralPost® technology , identifies the best send times for posting your content on a specific day.

Strategy 105
article thumbnail

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

article thumbnail

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

article thumbnail

7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.