Oktopost

MARCH 14, 2023

Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. Measuring Advocacy Performance Across Segments The benefits of this update are clear.

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Groups Groups Engagement Report 75

Sprout Social

NOVEMBER 1, 2021

Employee advocacy has a lot of benefits for both the company and the employee. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? What is employee advocacy? Employee advocacy is the promotion of a brand or company that an individual works at. Social media advocacy.

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Training Study Metrics Social Media 124

Oktopost

MARCH 2, 2023

However, in a world driven by digital and social media, employee advocacy is becoming an essential tool in every marketer’s toolbelt. He confesses that maintaining an advocacy program isn’t always smooth sailing and even reveals some of the challenges he’s faced getting his colleagues to want to be part of such an initiative.

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Company B2B Apple YouTube 62

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

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Oktopost

AUGUST 4, 2020

So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! If you want to give the audit a try, you can download the Employee Advocacy Audit. Let’s face it, finding out you went viral on LinkedIn is exciting.

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LinkedIn Curation B2B Industry 136

Oktopost

APRIL 26, 2024

Employee advocacy is the best way to position your firm as authorities in your field The expertise of your lawyers is your most valuable asset in attracting clients, and employee advocacy serves as an unparalleled platform for showcasing this expertise.

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Oktopost

AUGUST 4, 2023

The most impactful and rewarding way to do this is by executing an employee advocacy program on social media. After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum. Employee advocacy is about representation and putting a human face to your business.

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ROI Loyalty Embedding Metrics 48

Oktopost

FEBRUARY 23, 2021

Today, we have some good news for our Deutsche Freunde: we’ve added XING to the Oktopost employee advocacy platform. To get started, your advocates need to add their XING accounts to the Social Profiles tab inside the Advocacy Board – where they have their other accounts connected. Getting Started with XING.

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Social Networking Activities Data Features 103

Ignite Social Media

MARCH 11, 2020

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. What does this mean for employee advocacy on social media? Check out our Services here.

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Waxing UnLyrical

JUNE 21, 2018

The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists.

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Oktopost

MARCH 23, 2022

Employee advocacy is probably already on your radar. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. Listen to the Behind the Post Podcast : Why Launch an Employee Advocacy Program. But I’m here to tell you that you can do this.

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How To B2B Training Survey 62

Social Media Strategies Summit

MARCH 1, 2024

Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips. But we can still get creative by playing around with the built-in augmented reality features and special effects on TikTok and Instagram Reels.

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Video Trends Marketing Mobile 231

Oktopost

SEPTEMBER 26, 2019

Social advocacy is a powerful thing. That’s why smart organizations use employee advocacy to elevate their social media marketing. Oktopost is here to help on this journey: our latest updates to the Advocacy Board will allow you to improve advocates’ experience, boost engagement and streamline content management at scale.

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Hashtag Trends Notification Feed 79

Buffer Social

JUNE 8, 2023

Here’s how Buffer’s Customer Advocacy team take loads of information and organizes it in one place where anyone on the team can access it. And we’re never working on just one new feature or small change! The vessel is just a cheat sheet we use to break down a new feature to the bare bones.

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Team Features Organization Questions 67

agora pulse

OCTOBER 8, 2019

Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. If you’re a marketer, how can you coordinate employee advocacy for your brand? Here’s everything you need to get started with employee advocacy on social media.

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Social Media Guidelines Hashtag Training 84

agora pulse

OCTOBER 8, 2019

Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. If you’re a marketer, how can you coordinate employee advocacy for your brand? Here’s everything you need to get started with employee advocacy on social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Oktopost

FEBRUARY 28, 2024

Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves. The AI Assist feature is a powerful tool designed to aid social media managers in overcoming these moments to enhance their content creation process.

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Tools Content B2B Social Media Management 62

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Post by Adi Englander.

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LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. Post by Adi Englander.

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LinkedIn Analytics Metrics Feed 60

Social Media Strategies Summit

MAY 25, 2021

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Whether you’re already using Facebook and Instagram or still considering it, this blog features some actionable tips on how your agency can best leverage Facebook through its many tools. Facebook Protect.

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Communities Engagement Facebook Authentication 233

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. Listen in and learn best practices for any employee advocacy program into 2021. Looking for More About Employee Advocacy?

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Social Media B2B Startup Apple 147

Buffer Social

JANUARY 20, 2023

Launching a new feature is an exciting time at Buffer. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. We can offer valuable insights and suggestions to help shape the feature.

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Team Products Features Review 88

Oktopost

NOVEMBER 22, 2023

Employee advocacy B2B buyers want to hear from people rather than brands when making decisions, especially a purchasing decision. Realizing this, companies have incorporated employee advocacy programs into their social media strategy to reach more prospects.

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B2B Trends Social Media UGC 117

Sprout Social

MAY 11, 2023

These features allow you to choose the level of control over where your ad appears. These features allow you to keep Twitter a safe place for your brand and community. YouTube’s brand safety features are consistent with those available through Google search and display ads. Curious how real brands use this feature?

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Reputation Tools Brands How To 131

Oktopost

APRIL 14, 2023

That’s why we’re thrilled to introduce Oktopost’s four new AI-assisted tools that streamline social media and advocacy content creation, helping social media managers save precious work time and creating content that resonates better with different audiences.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Sprout Social

NOVEMBER 1, 2023

For example, to celebrate Sprout making G2’s best software list for the seventh consecutive year, we shared several posts featuring our product and engineering team members reading customer reviews: View this post on Instagram A post shared by Sprout Social (@sproutsocial) View this post on Instagram A post shared by Sprout Social (@sproutsocial) 2.

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Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash. highlight to tweet).

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Loyalty Social Media Engagement Training 60

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Here’s exactly how to do it.

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Social Media Strategy HootSuite Sentiment 111

Oktopost

FEBRUARY 13, 2023

The Advocacy Paradox Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. Content Spark : This feature allows social media managers to auto-generate messages with AI.

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Social Media Tools Content Social Media Management 62

Oktopost

JANUARY 16, 2024

Our employee advocacy platform is ideal for organizations looking to start and expand their social selling strategies by providing sellers with the ability to create content that educates and builds valuable relationships with their audiences right at their fingertips. This is difficult for social media teams to deliver at scale.

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Social Media Strategies Summit

MAY 25, 2021

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Whether you’re already using Facebook and Instagram or still considering it, this blog features some actionable tips on how your agency can best leverage Facebook through its many tools. Facebook Protect.

Communities 130

Communities Engagement Facebook Authentication 130

Oktopost

SEPTEMBER 21, 2023

This brings us to our top tip: do employee advocacy, but do it right. If you’re part of an employee advocacy program , ensure your content stands out. Oktopost’s employee advocacy tool lets you (and your team) effortlessly share social selling content in just one click.

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Examples B2B ROI Analytics 136

Sprout Social

DECEMBER 20, 2022

Harness employee advocacy. Employee advocacy helps us level up our content and stand out. Posts that feature our employees are an essential part of our employee advocacy content strategy , and some of our most-liked content. Select your featured team member. Should this post be a photo, video or blog feature?

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Meeting Team Social Media How To 99

Oktopost

JULY 4, 2022

Assuming another platform has the criteria that you need, you might want to consider a few features and benefits that other social-specialized platforms offer. Employee Advocacy: Employee advocacy is a powerful social initiative that can amplify your brand message. But B2B companies need to go deeper.

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B2B Social Media Management Metrics Social Media 131

Oktopost

FEBRUARY 26, 2024

6 crucial B2B social media metrics you need to up your marketing game For B2B organizations, your social media metrics must tell the story of how customers move along the buyer journey and show the impact of each marketing campaign , advocacy effort, and social media push on revenue.

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B2B Metrics Social Media Social Media Management 62

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Peloton’s “ Meet Our Members ” video series features stories from people from all over the world. Inspire evangelism and embrace customer advocacy.

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Video Social Media Wireless Marketing 132

Hootsuite

MAY 17, 2022

Brand advocacy. Includes: Engagement, Loyalty, Referrals, Advocacy. You could have your social media manager speaking to your audience daily, or keep your Stories anonymous by featuring premade content, or sharing videos from your customers (with permission, of course). The 8 stages of an Instagram sales funnel. Engagement.

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