Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

Campaign 205

Campaign Facebook Advertising Overview 205

Likeable

DECEMBER 15, 2020

Oh, and how could we forget removing the 20% rule for ads on Facebook?! We’re sure you have a lot of lists to read and wishes to fulfill—but if you have time, we’d love for you to take a look at ours. . Better Search & List Features on Instagram. Thanks for reading our list, Social Media Santa! Improved Fact Checking.

List 126

List Social Media Hashtag Instagram 126

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Advertising Engagement Types 213

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. File Type: png or.jpg. File Type: Most supported.

Facebook 215

Facebook Types Video Feed 215

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Facebook can count conversions even if no one clicked. You target people who are on your email list. You can technically remove view-through conversions when optimizing for conversions (you can’t for any other type of optimization).

Facebook 196

Facebook Advertising Conversation Report 196

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. In this post, we’ll provide a list of options that you still have available to you that haven’t been impacted. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. A Clarification.

Facebook 206

Facebook Instagram Advertising Engagement 206

Ari Herzog

MAY 29, 2014

Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. In the first example, you can mouse over the cog wheel and add the page you’re looking at to an interest list. This is the Facebook old page menu.

List 133

List Facebook Examples Types 133

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media. What Are Facebook Offer Ads. Generate Sales.

Facebook 180

Facebook Discount CPC Notification 180

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. I can then also optimize for that type of purchase. Here, it could make sense since the type of customer who buys training programs may be very different than those who sign up for a membership or book a one-on-one with me. Quick Refresh.

Conversation 187

Conversation Report Facebook Eventful 187

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 107

List Guidelines Facebook CPC 107

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Facebook has had so many years to get this right. No filters.

Advertising 198

Advertising Facebook Privacy UGC 198

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Twenty4 Social

OCTOBER 19, 2020

Learn How To Make More Money With Email Lists. In that case, it will serve your business exceptionally well to consider marketing to your email lists, as at least one tier of your Internet marketing campaign. Ok friend, the first step we need to take is to build an email distribution list. How to Make Money Via Your Email Lists.

List 90

List How To Influencer Course 90

Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. File Type: png or.jpg. File Type: Most supported.

Facebook 170

Facebook Types Video Feed 170

SocMed Sean

JUNE 22, 2018

Is there a way that I can block a person from sharing things on Facebook, without unfriending or blocking them? Facebook provides you with a pretty broad range of tools that can help you determine who can see, and therefore, share your posts. In fact, I employ this practice on my personal Facebook account. I hope you can help.

Facebook 213

Facebook Privacy Construction Mobile 213

Jon Loomer

JANUARY 22, 2020

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Facebook ads are distributed based on an auction system. Facebook considers anything over 20-percent to be high competition. It ultimately spiked today, as I type this.

Tools 216

Tools Facebook Cost Overview 216

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. But, no clips are listed.

Facebook 208

Facebook Report Campaign Apple 208

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created.

Research 257

Research Report Social Media CPM 257

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

Eventful 212

Eventful Facebook Upcoming Conversation 212

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 106

Instagram Facebook Marketing Features 106

Rebekah Radice

AUGUST 23, 2017

You need to be strategic with your video marketing strategy, and that includes the type of video you create. In the latest installment of the Brand Authority Podcast , I walk you through the 3 types of video you should be creating today. 3 Types of Video You Should Create to Build Your Brand. Episode 3 Highlights.

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Types Video Brands Conference 133

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 175

Facebook Apple LinkedIn Publishing 175

Socialized

SEPTEMBER 28, 2017

Here is a list of 11 of them with brief discussions. It takes place on social platforms like Facebook which help build brand awareness as well build stronger relationships with customers through interaction. A company can decide to develop a list of prospects and reach out personally to them. Word of mouth marketing.

Types 100

Types Strategy Marketing CPA 100

Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212

Eventful YouTube Video Google 212

Jon Loomer

JANUARY 9, 2020

Facebook has a variety of targeting options. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) Knowing which to choose for specific scenarios can be confusing. Excluding Devices.

Mobile 173

Mobile Instagram Facebook How To 173

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. clients with Facebook account reps).

Facebook 161

Facebook Marketing Aggregator URL 161

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. Your Instagram business account should be added to the list. Maybe your presence is larger on Instagram than Facebook. Create an Audience.

Instagram 212

Instagram How To Facebook Engagement 212

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. Allows her to interact one-on-one with her Facebook fans.

Types 119

Types Video Content Case Study 119

Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. Facebook now allows you to add columns for your custom metrics in Ads Manager. You can use existing metrics within this formula (once you start typing, it will search for an existing metric). But, what if those metrics aren’t good enough?

Metrics 210

Metrics How To Construction Facebook 210

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. Since you aren’t basing this custom conversion on a standard event, Facebook needs to better understand what the event is.

Conversation 189

Conversation Facebook URL Eventful 189

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. Your Instagram business account should be added to the list. Maybe your presence is larger on Instagram than Facebook. Create an Audience.

Instagram 179

Instagram How To Facebook Engagement 179

Buzz Marketing for Technology

NOVEMBER 10, 2010

The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.

Types 255

Types Content Case Study Press Release 255