Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. 8 and Rule 8.4.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Buffer Social

JULY 13, 2022

This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business. By having your policy in mind, you’ll be prepared should a situation arise.

Social Media 98

Social Media Policies Team Comments 98

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Scheduling posts: At the optimal time and date for maximum engagement. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Sprout Social

JUNE 23, 2021

Perhaps one of the more straightforward strategies to reduce churn that doesn’t require creating content is simply engaging with your customers via social. ” Don’t be afraid to show off your personality and engage your audience. Social listening tools like Sprout give you a detailed look at customer sentiment.

Strategy 118

Strategy Policies Resources Loyalty 118

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. Creative prompts These are used to develop engaging and creative content based on audience preferences. AI prompts are both an art and a science.

Tools 93

Tools How To Sentiment Data 93

Harp Interactive

AUGUST 3, 2010

Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. What tools do you use for social media management? What will you require from us before initiating a social media program for our company?

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Embrace constructive feedback.

Review 91

Review FAQ Construction Metadata 91

Hootsuite

NOVEMBER 28, 2022

You can stay in stalker mode by just reading, or create a branded account to directly engage with users. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Set up automated keyword searches and easily monitor new posts. The joys of technology.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Now may not be the time to close sales, but it is a great time to build relationships and engage with your followers. Adjust your 2020 social strategies and goals.

Strategy 141

Strategy Metrics Hubspot Retail 141

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

MARCH 17, 2020

A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content. Sprout’s mobile apps, available on iOS and Android , have near parity to our web app for all publishing and engagement tools and workflows. . Use Pause All to stop scheduled content.

Features 93

Features Brands Library Team 93

Hootsuite

MAY 1, 2023

Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. Track your social sentiment Okay, so you know people are talking about you. The good news? Wendy’s currently has 3.9

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

OCTOBER 12, 2023

For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. #1 1 Social Media Tool Create. If things are mostly positive, that’s great.

Social Media 120

Social Media HootSuite How To Template 120

Techipedia: Tamar Weinberg

MAY 18, 2010

Your social media pages offer places where people interested in your ideas are already gathered, so you don’t have to take a “hit or miss&# approach to beta testing. It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

MAY 16, 2022

And as research shows , 75% of consumers now prefer to engage with a brand over private messaging channels versus traditional channels. Instead of going to your website first or searching for your social profiles, they can chat with you directly via the message button. Don’t pass up an opportunity to engage with a potential customer.

Engagement 130

Engagement How To Notification Google 130

Oktopost

MAY 12, 2024

This is where a social media governance plan comes in and helps underline your social strategy. What is social media governance? Social media governance is processes and policies that regulate social media posting and commenting activity for marketing teams.

Company 62

Company Social Media Guidelines B2B 62

Hootsuite

JULY 20, 2023

In this post, we’re honored to share everything healthcare providers need to know to do social media analytics right. Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Hootsuite

MARCH 26, 2020

After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. It also gives them a chance to engage back. Citizen engagement.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. With so much rich customer data available, proper management is key.

Data 103

Data Social Media Tips Metrics 103

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. By tapping into the power of employees you can significantly increase your company’s social media reach, without exceeding your budget. Employee Engagement. Building Trust. A better understanding of prospects.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

OCTOBER 31, 2022

If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year. pic.twitter.com/B5jcH60Q4H.

Meme 117

Meme Social Media Social Media Management Trends 117

Buffer Social

MARCH 23, 2022

These guidelines will push you to think through how you’ll handle certain situations before they arise and help if other team members are managing social media on your behalf. All of this increases overall social media engagement and serves as word-of-mouth marketing. How Timely Do I Have to Be?

Comments 81

Comments Social Media Guidelines FAQ 81

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 157

Social Media Radian6 Strategy SM2 157

Hootsuite

MARCH 27, 2020

10 tips for communicating on social media during a crisis or emergency. Review—and possibly pause—your upcoming social calendar. Have a social media policy in place. Have a social media policy in place. Guidance on accessing social account credentials (i.e., Here are our tips.

Social Media 145

Social Media How To Policies Team 145

agora pulse

OCTOBER 1, 2019

These messages can be humorous, sweet or sentimental. These posts can yield engagement, which is a plus, but most importantly they can go a long way in improving how people see your brand and their relationship with it. Slacking on engagement monitoring. Use Agorapulse quick social media monitoring and management.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

These messages can be humorous, sweet or sentimental. These posts can yield engagement, which is a plus, but most importantly they can go a long way in improving how people see your brand and their relationship with it. Slacking on engagement monitoring. Use Agorapulse quick social media monitoring and management.

Social Media 135

Social Media Small Business How To Campaign 135

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : We are back with Episode 29 of Social Pros where we talk to real people doing real work in social media.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

FEBRUARY 7, 2011

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to Use Your Blog to Drive Social Sales by Social Media Examiner. How to Introduce Social Media to Your Business by Social Media Today.

Social Media 199

Social Media Tools Tips ROI 199

Hootsuite

MAY 29, 2023

Start free 30-day trial What is AI in social media? AI in social media refers to artificial intelligence tools and services designed to help users save time, increase engagement, and stand out on social media platforms. It’s seriously easy. Try it free in Hootsuite 2.

Social Media 71

Social Media HootSuite Privacy How To 71

Hootsuite

AUGUST 14, 2023

Prompts can be anything from a question, statement, or other words intended to spark creativity, “thought,” or engagement. Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. Focus on Instagram, Facebook, and TikTok.

Products 92

Products Real Estate Tourism Fashion 92

Keyhole.co

MARCH 16, 2023

A prospect could tweet something as simple as “I need a black shoe right now” and get the attention of seventy of her followers engaging with the post. Here are five social listening best practices that can make a huge difference in your business: 1. Pick and choose your times to engage. And that’s just Twitter.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

DECEMBER 12, 2023

2024 will usher in a new chapter, where AI-powered data analysis, copywriting, graphic design, social media management and customer care tools become the new standard. If you don’t already have an AI use policy in place, now is the time to implement one. Two-thirds of social marketers use social media engagements (e.g.,

Marketing 120

Marketing Loyalty ROI Influencer 120

Hootsuite

JULY 7, 2020

10 tips for using social media to show genuine support for a cause. Pause and review your social calendar . The first thing to do before engaging in social media activism is to hit pause. . Review your social calendar. If you use a social media scheduler, you’ll want to unschedule upcoming posts.

Hashtag 145

Hashtag Activities Social Media Retail 145