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How COVID-19 has changed social media engagement

Sprout Social

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 105
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When Is the Best Time to Post on TikTok in 2021?

Hootsuite

Will figuring out a perfect posting schedule help with your engagement rates? Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM. Analyze the performance of your existing content and cross-reference views and engagements with posting times. Thursday: 10 AM.

Patterns 138
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What social media tasks to automate and what to personalize

Sprout Social

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. These areas often require hours that could’ve been better spent engaging with the community and planning social media strategies. That clever LinkedIn or eye-catching Instagram post?

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Instagram Insights is a free Instagram Business Account feature that offers performance data on your profile and posts, providing enhanced visibility into your audience’s preferences and engagement patterns. Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started.

Metrics 96
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The role of AI in creating a more human customer experience

Sprout Social

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. They can apply identified patterns to solve similar problems or questions.

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