article thumbnail

The social media customer service statistics brands need to know in 2022

Sprout Social

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Being consistent with your customer support builds trust and loyalty. What does it mean to have exceptional customer service?

article thumbnail

7 statistics that prove the importance of social media marketing in business

Sprout Social

While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage. I love when brands engage with you on social.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

Let’s dissect 10 relevant statistics related to offering discounts: 1. If you do the math, you will understand that this statistic is true. When applying this statistic to discounts and sales, don’t forget to offer insight into how your brand will make lives easier, solve a problem, or provide something to simplify everyday life. Statistics Show That Marketing Messages Affect Buying Behavior. This is yet another statistic that proves the power of email marketing.

Discount 138
article thumbnail

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). Social Media Facts and Statistics. Social media…to engage or to advertise? They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. (

article thumbnail

9 New Social Media Statistics and What They Really Mean

Convince & Convert

The full report is 50 pages, and I’m certain that you’ll find a variety of interesting statistical bon mots within its confines. But for Convince & Convert readers, here are the 9 social media statistics I find most interesting, and what they really mean. Someone visiting your website gets you nothing, unless that person comes back and/or engages in a behavior that does produce revenue or puts them on a path to revenue, etc.

article thumbnail

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. . Engage Your Broader Community.

Loyalty 52
article thumbnail

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another. Building brand loyalty is incredibly important for increasing the number of repeat purchases and lifetime value.

Loyalty 43
article thumbnail

23 Simple Ways to Increase Facebook Engagement (Free Calculator)

Hootsuite

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. What does engagement mean on Facebook?

HootSuite 145
article thumbnail

YouTube community management: How to engage your audience effectively

Sprout Social

Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

article thumbnail

What Is LinkedIn Engagement Rate? (+ Tips To Increase It)

Keyhole.co

But to achieve all that, your engagement rate on the platform should be top-notch. We have compiled a guide with useful tips and tricks to help you improve your engagement rate. What is the LinkedIn engagement rate? Why does your LinkedIn engagement rate matter?

article thumbnail

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Loyalty 40
article thumbnail

3 Ways to Build Brand Loyalty with User-Generated Content

Pixlee

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Loyalty 40
article thumbnail

How to write an engaging social media bio for your brand

Sprout Social

If you get it right, your social media bios can benefit you in a variety of ways, such as: Help create trust and customer loyalty. Give relevant statistics and details about the organization. We covered a lot of platforms here, and your brand might engage with all of them or only some.

article thumbnail

How to Make an Infographic That Encourages Engagement on Social Media

agora pulse

As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. However, not all of them manage to achieve increased audience engagement. The post looks nice and it’s definitely engaging.

article thumbnail

How to use Facebook tools to boost your engagement

Sprout Social

That is, if you have the right Facebook tools to understand your audience data and maximize your engagement rate. Engagement rates. The platform provides a bird’s eye view of KPIs and metrics, including audience engagement over time. Boost brand loyalty and customer engagement.

article thumbnail

The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Everyone wants to know what the magic metric or metrics are to track website engagement. A Practical Case Study of Tracking Engagement. Engagement is often a courtship.

article thumbnail

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Everyone wants to know what the magic metric or metrics are to track website engagement. A Practical Case Study of Tracking Engagement. Engagement is often a courtship.

article thumbnail

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

2018 content marketing trends, statistics and predictions. Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 2018 Content Marketing Trends and Statistics You Should Know… . Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Template 167
article thumbnail

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

2017 content marketing statistics. Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 2017 Content Marketing Statistics You Should Know… . Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.

Template 167
article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Mobile Marketing Statistics.

article thumbnail

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media. 75% of tablet users engage in purchase-related activity on their device; 70% of smartphone users do so. Social Media Statistics IDG mobile online video purchase behavior technology

Mobile 170
article thumbnail

Employee advocacy stats to secure C-level buy-in

Sprout Social

Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 88
article thumbnail

7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) Female millennials, report that they’re very influenced by loyalty rewards and points, freebies and discounts and coupons. And we already told you that the male millennial were much more likely to engage with a brand via a messaging app or live chat functionality.

Yammer 110
article thumbnail

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

from the beginning of 2012, according to statistics released by Facebook at the Game Developers Conference Europe 2012 in Cologne, Germany this Tuesday. However, if you manage to create something fun and useful, the benefit of gamification is that it engages people in the kind of reward-seeking behaviour that can lead to increased brand loyalty and increased profits. A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center.

Campaign 235
article thumbnail

How to get more views on YouTube: 11 tips that actually work

Sprout Social

But boasting over a billion collective hours of content viewed per day, recent YouTube statistics signal that there’s plenty of attention to go around on the platform. Craft engaging, must-see video previews (titles and thumbnails).

YouTube 123
article thumbnail

Why UX matters for marketers: 8 tips to improve your UX

Sprout Social

Defining UX (user experience) is tricky because there’s so much that goes into it, but let’s give it a shot: UX (user experience) represents how people engage and interact with your product, including emotions related to your brand. Engagement Marketing

Sentiment 121
article thumbnail

Gamification: Why Play?

Mindjumpers

In its announcement of the launch Facebook released the following statistics that reveal exactly how many people actually want to play games on Facebook: More than 230 million people play games on Facebook every month. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviours”. The Facebook statistics show us how many people want to play games but also how many apps they actually have to choose between.

article thumbnail

Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

Social media is as much about engagement with other people as it is about sharing content. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements. A key part of the change is that they are using “meaningful engagement” as an important signal that a post should be prioritized.

article thumbnail

3 Tips for Your Online Business to Succeed

The Realtime Report

And if you don’t want to be a part of these alarming statistics, you must have a better understanding of how to succeed in the digital platform. But you can keep existing ones engaged and address any concerns they may have. 3 Tips for Your Online. Business to Succeed.

Tips 206
article thumbnail

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs. It shows that you appreciate customer loyalty, which can positively impact your brand recognition.

Report 91
article thumbnail

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

Statistics show that 61% of consumers are more likely to buy products and services from trusted recommendations. Establish Authentic Brand Loyalty Programs. It shows that you appreciate customer loyalty, which can positively impact your brand recognition.

Report 91
article thumbnail

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Research and find TikTok influencers in your niche that have an engaged following. Leave thoughtful comments, share their videos, follow and simply engage with them.

Strategy 179
article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Engagements: A count of all social actions taken on a piece of content, such as likes, comments, and shares. Engagement Rate: The frequency of engagement based on the number of times it was seen. Often calculated by engaged users divided by reach but differs by platform.

article thumbnail

Analytics: what are you really learning?

Sherrilynne Starkie

A couple said they use these statistics to inform their content creation. It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. However, our analysis showed that although this demographic was definitely present and highly-engaged on Facebook, they were not only unlikely to friend this government client on Facebook, they’d see its presence there as a threat to their personal privacy.

Analytics 380
article thumbnail

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

By building an identity on Instagram, Ryan changed my perception of her boutique, and Andi and Jamie have continued to grow my loyalty as a client. Statigram – This tool is solely for Instagram and provides statistics such as the amount of photos you have, likes received, comments, followers, and more. You can download a detailed, and I mean detailed , Excel document that even shows you the engagement your photos have had outside of Instagram.

Instagram 279
article thumbnail

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

The statistics look impressive – but did they make you feel anything? After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service. Guest Post by Matt Press. trillion ads are shown online every year.

Brands 217
article thumbnail

An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Being successful with social media for business comes down to creativity and engagement. Engage With Your Customers. People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. Engagement

Avatar 109
article thumbnail

16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Engagement. Let’s talk about loyalty again. Facebook has a whopping 2.9

Examples 245
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Guest post by Ron Stefanski. say strengthening their brand is a top business objective.

article thumbnail

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

The data presented will be backed by a series of well-researched statistics. It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers. 23% are taken to another social platform (thus further increasing engagement and brand loyalty).

Instagram 157
article thumbnail

The Top 3 Paid Social Media Marketing Tools

Keyhole.co

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. You or the marketers you’ve hired can track vital statistics like reach and engagement rate.

article thumbnail

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Research and find TikTok influencers in your niche that have an engaged following. Leave thoughtful comments, share their videos, follow and simply engage with them.

article thumbnail

Are You Missing out on These Facebook Business Page Tips?

Sprout Social

Do you want to boost sales, engage with current customers, bring in new customers or all of the above? The best Facebook Business Page tips are all about building brand loyalty , awareness and increasing your overall engagement. If you want a loyal and engaged group of followers, then seek to offer as much value as possible. People adore sharing quotes, memes and fun graphics because they add an engaging visual element to your content. Engagement Facebook