Remove Engagement Remove Loyalty Remove Sentiment Remove Statistics
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Sentiment 132
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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 111
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The social media customer service statistics brands need to know in 2022

Sprout Social

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Being consistent with your customer support builds trust and loyalty. So brands—now’s the time to build a social customer care strategy (if you don’t already have one).

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How to use AI analytics for targeted business decisions

Sprout Social

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. They want a personalized interaction that’s authentic and engaged. In Sprout, also view spikes in brand mentions to keep a tab on brand sentiment and monitor potential crises.

Analytics 113
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110
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Employee advocacy stats to secure C-level buy-in

Sprout Social

Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 93
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? So, in this case, follower count is actually a vanity metric. Trust us. )

Metrics 107