Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 103

Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

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Social Media Management Communities Social Media Skills 112

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

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ROI B2B Social Media Brands 174

SocMed Sean

JULY 9, 2018

Actually, that’s what marketing is about – increasing offline sales and generating engagement. According to one study , social networking increases users’ online and offline activities by 30%, and user retention by 17%. Also, social media influences users’ behavior in the real world by 7%.

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Social Media Management Social Media ROI Press Release 176

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

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Social Media Management Social Media Tools How To 40

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Read more about how Allegiant Air depends on the Smart Inbox to stay alert to incoming messages.

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Reputation Tools Brands How To 131

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

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Social Media B2B Social Media Management Hosting 158

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

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Reputation System Brands Knowledge Base 106

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. We have an in-depth guide to creating your own Instagram Broadcast Channel and how to use it (with screenshots), so do head over there if you’re going to take the plunge. Love you, Lo-Fi filter.)

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Features Instagram How To Template 113

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

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Influencer Report B2B ROI 62

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Marketers who learn how to use Facebook Ads effectively can gain a distinct advantage over competitors who mistakenly write the platform off. What Are Facebook Ads?

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B2B Facebook How To Campaign 118

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? come to life in your social media calendar.

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Template Templates Social Media RFP 52

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 125

Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Then, we share an easy-to-customize social media posting schedule template. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps.

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Template Templates Social Media Tools 145

Oktopost

APRIL 4, 2022

How has she done it? Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. Hot topics in this episode: Time management as a social team of one—how to stay organized and sane. biteable Help is on the way dear!! Meet Haily.

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B2B Social Media Management Apple YouTube 118

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 93

Keyhole.co

OCTOBER 20, 2023

Instagram verification is a process through which the social networking platform confirms an account is original and authentic. So, your focus should be creating relatable, informational, and engaging posts instead of just increasing your post numbers. Real people engaging with you will validate your originality as well.

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Instagram Badge Authentication How To 59

Socialized

FEBRUARY 8, 2021

Negative chatter in social media leads to severe impact or damage on a brand or a person. It is crucial to understand how to manage one’s social media account and not get affected by it. on or about your social media platform. It’s vital to reply and respond accordingly.

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Social Media Tips Reputation Social Media Management 130

agora pulse

APRIL 24, 2020

How can you tell whether your hard work on Twitter is worth it? Here’s how. Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people.

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Twitter How To Analytics Statistics 138

Hootsuite

MAY 20, 2020

In this post, you’ll learn how to go live on Twitter and stream content to your follower in real-time. . Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. How to go live on Twitter.

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Twitter HootSuite How To Eventful 145

agora pulse

MAY 3, 2017

There are now over 65 million business pages on Facebook and if you’re managing more than one of them, you will need some productivity hacks to stay sane. Here are eight ways to manage multiple Facebook accounts without going nuts. I switched my social media management to dashboards and my productivity has soared.

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Facebook How To Social Media Management Report 153

Hootsuite

APRIL 20, 2020

Here’s your primer on how to use Nextdoor for business. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. But the strength of the Nextdoor social network relies on the power of proximity. How to use Nextdoor for business.

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How To Metrics Reputation HootSuite 145

Postcron

DECEMBER 20, 2022

And as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. With that in mind, here’s how you can turn your Social Media Insights into your best allay.

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Marketing Social Media Management Hashtag Discount 72

Hootsuite

MAY 3, 2023

And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Reach people with Reels Instagram loves Reels.

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Real Estate Tips How To Hashtag 93

Hootsuite

FEBRUARY 2, 2022

You’re not the only social media manager who’s stuck. Then, you can plan your LinkedIn marketing strategy in advance, create your LinkedIn posts and company page updates when it suits you, and schedule them to post at the time when your audience is most likely to engage. How to schedule posts on LinkedIn with Hootsuite.

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LinkedIn HootSuite How To Publishing 100

Later

MAY 11, 2021

We spoke with Dr. Michaela Dunbar , clinical psychologist and founder of @myeasytherapy , to discuss what burnout is, how it differs from stress, and several ways to identify and combat it. How to Identify Burnout When You Work in Social Media. What is Social Media Burnout? What is Social Media Burnout?

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Social Media How To Energy Social Media Management 110

Hootsuite

NOVEMBER 14, 2022

To help you get started, here’s how and why to add captions to your TikTok videos as a creator or viewer. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Download now.

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HootSuite Privacy Social Media Management Video 99

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. Why conducting a YouTube audit is important, and how to start. Create engaging video thumbnails.

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YouTube How To Analytics Metrics 95

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. 3 Tips for Getting Hired as a Social Media Manager.

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Social Media Management Hubspot Social Media How To 40

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Any large event can be searched for and discussed using specific hashtags on social networks. Social networks are inherently very messy.

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Hashtag Brands How To Conference 78

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

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Hashtag How To HootSuite LinkedIn 145

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

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Social Media Analysis How To Analytics 84

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Types Social Media Microblogging Overview 145

Rebekah Radice

FEBRUARY 25, 2019

Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? Listen in to the full webinar replay, check out the top highlights or read through the complete transcript below to find out how you can turn your social media traffic into sales.

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Social Media How To URL eBook 127

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Need to learn the basics of social media strategy , content creation, and social ads?

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Skills Social Media Marketing Influencer 195

Webbiquity SMM

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. across all major social networks.

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Social Media Marketing Hubspot Trends 178

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

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Report Social Media B2B How To 95