Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. .” Facebook sees person-to-person interaction as the “core” Facebook experience.

Feed 158

Feed Feedly News Engagement 158

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

Sports 82

Sports Social Media Engagement Compete 82

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. In 2020, Zuckerberg launched Reels on both Facebook and Instagram.

Instagram 162

Instagram Strategy Marketing Metrics 162

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

DECEMBER 23, 2023

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences.

Social Media 52

Social Media Engagement Strategy Meme 52

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. For any brand marketing on social, discovering those opportunities for a fly-on-the-wall look into your product, people and processes is gold. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.

Education 264

Education Examples Social Media Meme 264

Adam Sherk

AUGUST 28, 2012

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. As a marketer I appreciate the use of a call to action to increase activity and engagement.

Sports 116

Sports Team Facebook Feed 116

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Facebook Sports Blogosphere 258

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Sports and Outdoors.

Yahoo 190

Yahoo Facebook Sample Samples 190

Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 Let’s take a closer look at the key features of their online marketing strategy.

Engagement 52

Engagement Social Media Strategy Meme 52

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Facebook: 255K YouTube: 12.1K These were predominantly marketed towards men or the general populace. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? Will Kinsler.

Sports 204

Sports Communities Social Media Forums 204

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.

Facebook 115

Facebook Privacy How To Film 115

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Sports 133

Sports Social Media comScore Tweetdeck 133

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Sports and Outdoors.

Yahoo 144

Yahoo Facebook Sample Samples 144

Ignite Social Media

SEPTEMBER 21, 2016

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. You’ve decided that you want to include Facebook Live as part of your brand’s social media strategy.

Engagement 60

Engagement Facebook How To Sports 60

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. But Does it Violate Facebook Guidelines? {

Team 165

Team Engagement Facebook Press Release 165

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. Conversations Spark Engagement.

Engagement 167

Engagement Social Media Brands How To 167

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Construction 118

Construction Marketing Authentication B2B 118

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 121

Industry Real Estate Social Media Sports 121

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

Unmetric

AUGUST 22, 2019

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. In 2018, brands on Instagram received over 8X more interactions than on Facebook and 81X more interactions than on Twitter. Dick’s Sporting Goods. Benefit Cosmetics US.

Social Media 127

Social Media Engagement Class Campaign 127

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

Brands 279

Brands Facebook Guidelines Conversation 279

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections. Skyhawks was chosen by the team’s Facebook fans who voted on final selection.

Sports 310

Sports Consultant Newsletter Team 310

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed.

Feed 167

Feed Feedly Facebook News 167

Hootsuite

APRIL 1, 2020

Read our complete guide to YouTube marketing. Create a Facebook event or Instagram countdown. Tomorrow night I’ll be playing all the new songs on Instagram and Facebook live, from my studio at 7 pm EST. I’m working away in here now to make sure it’s something special???? Engage the audience. Don’t say, “in three days.”

YouTube 145

YouTube Engagement How To Class 145

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with! But what’s the fuss all about?

Social Media 149

Social Media Video Feed Feedly 149

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard.

Eventful 112

Eventful Social Media How To Sports 112

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Publishing timely, relevant content results in happy, engaged fans. Feature posts for Evergreen Engagement.

Engagement 56

Engagement Social Media Brands UGC 56

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

Instagram 233

Instagram Brands Real Estate Remix 233

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Image source. Image source.

Education 162

Education Examples Content Nielsen 162

Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users.

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Platform Social Media Tumblr Reddit 117

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. The Most Popular MLB Teams on Twitter and Facebook. So yes I’m joining the club.

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Sports News SEO Press Release 126

Ignite Social Media

MAY 14, 2018

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. boasted what’s next in technology for Facebook and its suite of programs.

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Facebook Groups Groups Sports 92