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After the webinar: so what happens next

Socialmedia.biz

The past few months have seen numerous in-person events switch to an online format. Before, webinars and online events were becoming an increasingly important part of the marketing and product mix. Some estimates place the revenue potential of a webinar at $20k per event. Online event exhaustion. Now, they are everywhere.

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Why social media teams will be at the center of conversational commerce

Sprout Social

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce can even be used to confirm your attendance at a brand event over text message instead of navigating to a separate signup page.

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How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. What is a virtual event?

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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

Data also shows that Snapchat is an engaging platform for this younger audience. Because of this split screen design, you’ll need to engage to maintain a presence. Engage on the platform by: Viewing Snaps and stories created by others. Respond to Snaps and instant messages sent to you. Source: Digital 2020.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Find and Engage Influencers. You read the newspaper or a magazine.

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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Another way to reach and engage audiences on Facebook is through Community Groups. This data doesn’t mean it’s time to pack up the team and move away from Facebook, though.

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How did Markian blow up? [Exclusive interview]

So Influential

Which software do you use to make your video and track its engagement/promotion if any? Chatbots allow you to instantly message any of your followers who have either commented on a post or previously messaged your page. Having a large following but very low engagement loses its value. What should an influencer focus on?

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