Differences Between Custom Events and Custom Conversions
Jon Loomer
OCTOBER 4, 2023
I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. You can also refine it by URL or parameters (if you pass them) to help focus on a specific segment of people who performed this event.
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