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Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. You can also refine it by URL or parameters (if you pass them) to help focus on a specific segment of people who performed this event.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. Pick an action source of either Website or Physical Store. When Should You Use Each? For the purpose of reporting and optimization, you can use any of these three. A good strategy utilizes all three.

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. Then go to an embedded YouTube video on a page of your website. Refine by “URL/Parameter.” Have you experimented with custom events for people who watched your embedded YouTube videos? I made some alterations.

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

Select “Some Page Views” and then “Page URL” from the drop-down. You’ll use Page URL “contains” and then paste in everything from your landing page URL after the domain name (including “/ and /”). Select “Page View” as your trigger type.

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Top 10 Marketing Strategies on Instagram for a Small Business in 2021

BeingOptimist

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

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5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Are you using some other such tools?

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How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. The Watch Time Report.

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