Jon Loomer
APRIL 19, 2023
One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. It’s a common problem. Once you increase the budget, it’s possible that you’ll get much worse results.
The Social Media Hat
APRIL 16, 2023
Don't ignore the LinkedIn gold mine of contacts and prospects. Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat.
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Social Media Strategies Summit
APRIL 21, 2023
Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success.
Social Media Today
APRIL 21, 2023
The option will enable creators to schedule product drops, as opposed to uploading details ahead of time.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
APRIL 17, 2023
I often hear from Meta advertisers who think their conversion events are overcounting. It typically starts with a distrust of Meta. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.
Hootsuite
APRIL 17, 2023
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 20, 2023
The move will further erode trust in the app, which is the opposite of Musk's stated aim.
The Social Media Hat
APRIL 17, 2023
Partnership Unpacked, Episode 17, with Geoffroy Robin The post How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy Robin appeared first on The Social Media Hat.
Sprout Social
APRIL 20, 2023
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.
Forbes Social Media
APRIL 18, 2023
Personalization has become a popular strategy for marketing, but it's not without its challenges. In this article, we'll explore five common mistakes businesses make when implementing personalization and provide tips for avoiding them.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
APRIL 17, 2023
Sports discussion can be a great way to boost your brand awareness and messaging.
The Realtime Report
APRIL 20, 2023
How To Create A Debt Elimination Plan People from countries all over the world have been forced to navigate a challenging economic environment filled with turbulence and uncertainty. One of the biggest negative impacts is the rising inflation which is represented in significantly increased prices of many essential goods and services. To meet their growing expenses, many may have turned to debt financing options such as loans.
Sprout Social
APRIL 18, 2023
Social media fundamentally changed how we market. We’re more targeted yet we have a broader reach, we move faster and we send out a lot more messages. It’s easy to focus on how the techniques we’ve used have changed but there’s a much larger shift that deserves our attention: Social media democratized the power of trends. Before social, marketing was a one-sided conversation—brands were in control and set the trends, persuading consumers through TV, radio, magazines and billboards, and consumers
Forbes Social Media
APRIL 17, 2023
The Canadian Broadcasting Corporation (CBC) announced on Monday it’s quitting Twitter after the public broadcaster was recently slapped with a "government-funded" label on the social media platform.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
APRIL 17, 2023
It could be worth tuning in, to ensure you're maximizing your Facebook and IG ads.
Amy Porterfield
APRIL 18, 2023
Listen on… Why entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes” One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission. Now, I’ll be honest — this […] The post #563: How To Drop The Guilt When Saying “No” appeared first on Amy Porterfield | Online Marketing Expert.
Buffer Social
APRIL 19, 2023
Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry.
Forbes Social Media
APRIL 16, 2023
Elon Musk, who purchased Twitter in October 2022 for $44 billion, claims the U.S. government had full access to everything on Twitter, including private DMs, according to an explosive new teaser clip shared by Tucker Carlson.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
APRIL 17, 2023
The proposed Online Safety Bill would force providers to maintain oversight of all user communications.
Audiense
APRIL 19, 2023
With ever-evolving marketing trends , staying ahead of the game is more important than ever. With the right data, you can gain valuable insights into your customers and their behaviors, leading to more effective campaigns and strategies.
Sprout Social
APRIL 17, 2023
Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences over and keep them on your side. Social customer care teams face complexity daily. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner.
Forbes Social Media
APRIL 17, 2023
Lost in the political battle regarding a TikTok ban is the economic impact a ban would have on finfluencers—and all TikTok influencers, for that matter. If there's a ban, where will the finfluencers go—and will they be able to take their followers with them? Would (could) they take them to Twitter?
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Discover just how easy it is to boost SEO with social media.
Social Media Today
APRIL 18, 2023
As Google moves to phase out cookies, its developing a range of alternative solutions.
Oktopost
APRIL 17, 2023
We all know how to use social media, right? You get an idea, you take a few photos or write and rewrite a paragraph until it just seems to work, then you talk yourself around to hitting ‘post’ and keep one eye on the notifications tab for the next couple of hours. At least, that’s how we manage our personal profiles, and there’s nothing wrong with that.
Sprout Social
APRIL 17, 2023
The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.
Forbes Social Media
APRIL 16, 2023
Rep. Marjorie Taylor Greene shared a photo of Sen. Lindsey Graham holding a Bud Light can on her official Twitter account on Sunday. But the photo Greene shared isn’t even real.
Social Media Today
APRIL 17, 2023
The new labels will let users know when their tweets have been shadow banned.
Amy Porterfield
APRIL 20, 2023
Listen on… How to let your heart guide you through the most difficult parts of entrepreneurship As a business owner, there’s so much focus on what your mind tells you to do. Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the […] The post #564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte appeared first on Amy Porterfield | Online Marketing Expert.
WebInKnow
APRIL 21, 2023
Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.
Forbes Social Media
APRIL 17, 2023
Elon Musk says Twitter’s direct messages (DMs) are going to be encrypted in an effort to make it harder for intelligence agencies around the world to access private communications, according to an interview the Twitter CEO gave to Tucker Carlson of Fox News that aired Monday night.
Social Media Today
APRIL 16, 2023
Should you pay up for Twitter's new brand verification program?
Laurel Papworth
APRIL 20, 2023
In this episode I’m searching to connect the new AI copilot business model with what it means to be both human and divine. So I’ve been thinking about: AI is not just ChatGPT in Business – HR, Customer Service, Sales, Procurement, CEO and C-Suite, Marketing and PR and more The Fall of Man (Divine Source incarnating into the physical body) and then into the virtual body of our avatars; Gilgamesh and Enkidu Replika by Luca Games business replaced GPT from OpenAI on Valentines Day
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