Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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Slow Burn: A Strategy for Scaling Facebook Ads

Jon Loomer

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. It’s a common problem. Once you increase the budget, it’s possible that you’ll get much worse results.

Strategy 178
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How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide

The Social Media Hat

Don't ignore the LinkedIn gold mine of contacts and prospects. Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success.

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Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events

Social Media Today

Sports discussion can be a great way to boost your brand awareness and messaging.

Sports 200
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.

Team 117
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How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy Robin

The Social Media Hat

Partnership Unpacked, Episode 17, with Geoffroy Robin The post How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy Robin appeared first on The Social Media Hat.

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Twitter Removes Legacy Blue Ticks, Which Will Impact the Broader News Ecosystem

Social Media Today

The move will further erode trust in the app, which is the opposite of Musk's stated aim.

News 177
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Wired Journalist Banned From Twitter For Reporting On Hack Of Anti-Trans Activist Matt Walsh

Forbes Social Media

A reporter at Wired has been banned from Twitter after he wrote about the fact that anti-trans activist Matt Walsh had his Twitter account hacked. Walsh’s account was hacked on Tuesday and started posting offensive tweets about other popular right-wing figures like Andrew Tate and Ben Shapiro.

Report 117
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How To Create A Debt Elimination Plan

The Realtime Report

How To Create A Debt Elimination Plan People from countries all over the world have been forced to navigate a challenging economic environment filled with turbulence and uncertainty. One of the biggest negative impacts is the rising inflation which is represented in significantly increased prices of many essential goods and services. To meet their growing expenses, many may have turned to debt financing options such as loans.

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Understanding the ROI of Sprout Social

Sprout Social

The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

ROI 96
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Looks to Improve Live Shopping with Scheduled Product Drops

Social Media Today

The option will enable creators to schedule product drops, as opposed to uploading details ahead of time.

Products 165
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Canada’s Public Broadcaster Joins NPR In Quitting Twitter

Forbes Social Media

The Canadian Broadcasting Corporation (CBC) announced on Monday it’s quitting Twitter after the public broadcaster was recently slapped with a "government-funded" label on the social media platform.

Twitter 102
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Data-driven marketing trends: why you need to update your strategy & how to get started

Audiense

With ever-evolving marketing trends , staying ahead of the game is more important than ever. With the right data, you can gain valuable insights into your customers and their behaviors, leading to more effective campaigns and strategies.

Trends 78
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I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Buffer Social

Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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WhatsApp Calls on the UK Government to Amend Proposed Bill that Would ‘Break End-to-End Encryption’

Social Media Today

The proposed Online Safety Bill would force providers to maintain oversight of all user communications.

Proposal 159
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Elon Musk Says U.S. Govt ‘Had Full Access’ To Private Twitter DMs

Forbes Social Media

Elon Musk, who purchased Twitter in October 2022 for $44 billion, claims the U.S. government had full access to everything on Twitter, including private DMs, according to an explosive new teaser clip shared by Tucker Carlson.

Twitter 102
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#564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte

Amy Porterfield

Listen on… How to let your heart guide you through the most difficult parts of entrepreneurship As a business owner, there’s so much focus on what your mind tells you to do. Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the […] The post #564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte appeared first on Amy Porterfield | Online Marketing Expert.

How To 73
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Max Mayhem: Warner Bros. Discovery's Rebrand Fail

WebInKnow

Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.

Video 67
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Shares Results From its Latest Post-Cookie Tracking Experiments

Social Media Today

As Google moves to phase out cookies, its developing a range of alternative solutions.

Google 172
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If The U.S. Bans TikTok, Where Will Gen Z Go For Financial Advice?

Forbes Social Media

Lost in the political battle regarding a TikTok ban is the economic impact a ban would have on finfluencers—and all TikTok influencers, for that matter. If there's a ban, where will the finfluencers go—and will they be able to take their followers with them? Would (could) they take them to Twitter?

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Top 10 Instagram Metrics You Should Be Tracking In 2023

Keyhole.co

The problem with data is that it leaves you overwhelmed. Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. Meanwhile, the rookies are happy tracking the number of likes and comments. At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. So what exactly is the sweet spot?

Metrics 52
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How to Connect ChatGPT to Google Docs for Australian Small Business plans – Step by Step

Laurel Papworth

If you connect ChatGPT to Google Docs you can have ChatGPT create a business plan for your small business (I chose marketing agency in Penrith). In this video tutorial I go through how to connect ChatGPT to Google Docs for small businesses to create a business plan (example is a Penrith NSW marketing agency) step by step: OpenAI account Google Docs account Plugin or extension addon for Chrome OpenAI API secret key (copy) (paste) Google Docs addon Ask ChatGPT to put the answer in the Google Doc C

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meta Announces New Marketing Tips Webinar Series, Specifically Focused on SMBs

Social Media Today

It could be worth tuning in, to ensure you're maximizing your Facebook and IG ads.

Tips 171
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Personalization Pitfalls: 5 Common Mistakes To Avoid For Effective Marketing

Forbes Social Media

Personalization has become a popular strategy for marketing, but it's not without its challenges. In this article, we'll explore five common mistakes businesses make when implementing personalization and provide tips for avoiding them.

Marketing 100
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Artificial Intelligence and the Practice of PR

Proactive Report

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it.

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4 Ways You Can Combine Social Media and Email Marketing

Quintly

Email and social media are powerful tools for businesses. Each of these can be used to promote products and services.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Outlines its Latest Image Recognition Advances, Which Could Facilitate its Metaverse Vision

Social Media Today

Meta's latest DINOv2 image recognition model could play a key role in facilitating its metaverse vision.

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Marjorie Taylor Greene Shares Fake Image Of Lindsey Graham Holding Bud Light

Forbes Social Media

Rep. Marjorie Taylor Greene shared a photo of Sen. Lindsey Graham holding a Bud Light can on her official Twitter account on Sunday. But the photo Greene shared isn’t even real.

Twitter 99
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Free Cloning Software on Windows 10 to Clone A Disk

BeingOptimist

Is there any good free cloning software on Windows 10? In the particle, we’ll analyze the reasons to clone a disk and how to choose a suitable disk cloning software for you. About disk cloning There are two types of disks in the market: SSD and HDD. HDD is the traditional hard disk drive, while SSD is a newly produced solid-state drive. Because of the higher working efficiency and safety, the users would like to choose the SSD as their PC hard drive.

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Should You Blog for Money?

ProBlogger

The post Should You Blog for Money? appeared first on ProBlogger. Image created in Canva I speak with bloggers every day who have heard the stories of blogs that make big dollars and who want to try to make an income from blogging also. One of the pieces of advice that I attempt to convey (and I’m afraid it doesn’t always get through) is that it’s worth pausing, before running out to slap ads on your blog or promoting every affiliate deal available, to ask yourself whether maki

Blogger 37
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Twitter Launches Verified Organizations Globally, the Next Element in its Subscription Revenue Push

Social Media Today

Should you pay up for Twitter's new brand verification program?