Sat.Jun 26, 2021 - Fri.Jul 02, 2021

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7 Crucial Skills for Leaders in 2021 #futureofwork

Janet Fouts

It’s not news to anyone that we are all are being confronted with an array of challenges in the workplace today. After having many conversations with leaders over the last few weeks, I offer you a mindfulness-based emotional intelligence approach to leading as we surge ahead into the last half of 2021. Growth mindset A growth mindset assumes that what has been experienced in the past and what is happening in this very moment are opportunities to learn and expand awareness for future growth.

Skills 224
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Twitter Adds Another Way to Protect Accounts From Unauthorized Users

Social Media Today

Twitter this week announced it had added the option to use physical security keys for people to use as their only form of two-factor authentication, an extra layer of protecting their accounts from hackers.

Twitter 218
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6 Experts Spill on How to Build a (Bigger and Better) Audience

Audiense

Across industries and specialties, most consultants have at least one thing in common: a long to-do list. Between the services you offer for clients and all the strategies you pursue for your own business, the work often feels neverending. But one goal many consultants swear by—even though it takes work and time to pull off—is building an audience.

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Social Media Basics

Socialmedia.biz

Whether they are checking our email, shopping, or simply surfing the net, internet users spend nearly 30% of their online time checking social media. These platforms have changed the way that people consume news, order food, and find friends. But, if you are new to social media, understanding how it works can be overwhelming. This guide will help you understand how to navigate through some social.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Your Best Self At Work – #MindfulSocial

Janet Fouts

Are you a fan of strengths tests? I have to say that up until now they haven’t been my first choice when working with clients. Not because I don’t believe in their usefulness, but because too many organizations have people do the tests, then categorize the individual to a type and don’t help them learn what to do next. There is so much more we can be doing to support our people.

Airlines 208
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Pinterest is Now TAG Brand Safety Certified

Social Media Today

Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online.

Brands 218

More Trending

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The Secret Behind Nike’s Great Social Media Content

Socialmedia.biz

Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of 2020. It’s not just great shoes and apparel that make this company incredibly successful, but a commitment to amazing social media and marketing campaigns too. Nike’s social content is some of the most eye-catching and inspiring in the world.

Apparel 156
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Audiense remains the leader in Audience Intelligence, Influencer Marketing and Social Media Analytics

Audiense

G2 has just released the Summer 2021 Reports and thanks to your great reviews and continued support Audiense has kept its lead in Audience Intelligence , a category that we proudly helped create. We also remain the leaders in Influencer Marketing and Social Media Analytics.

Analytics 148
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Facebook Joins EU Climate Pact With Renewables Pledge

Social Media Today

Facebook has joined the European Union’s Climate Pact and pledged to reduce its carbon footprint. The social network outlines four ways it will work to help “build a greener Europe.

Facebook 217
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Social media stories: Your guide to all social media story platforms

Sprout Social

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Guide to Social Media for Associations

Socialmedia.biz

Social media is a valuable tool for businesses of all shapes and sizes. The right content strategy combined with a growing presence on a range of channels can help you to connect with clients on a deeper level. This can be particularly valuable for membership associations, where relationships with customers are a must-have. An effective social media marketing strategy gives associations the power.

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[PODCAST] Data Stories: Leaders at Work - Episode 22, with Noah Roychowdhury

Audiense

Data Stories: Leaders at Work is a weekly podcast hosted by Rahul Jerome, founder of insight-intelligence.com and The Insight Network, co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Data 145
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How to Successfully Generate and Amplify Earned Media for Your Brand

Social Media Today

There are three major categories of media coverage that PR teams use to reach and connect with their target audiences: Owned Media — Content created and published by your brand. Paid Media — Any ads or media coverage that you have paid to run. Earned Media — Any unpaid mentions, coverage or c.

Brands 217
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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Read on to find out how you can leverage Micro influencers to grow your brand. Table of Contents .

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Focused on Pushing vr Forward

Socialmedia.biz

Facebook purchased the virtual reality company Oculus in 2014. Since then, Facebook has focused on pushing VR forward and expanding its reach into the world of simulated entertainment. Oculus has produced gaming products designed to be used without a personal computer or console since 2012. While virtual reality was previously used mainly in gaming applications, companies such as Facebook are.

Facebook 138
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How to Succeed with B2B Facebook Ads

Oktopost

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

B2B 118
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The U.S. is TikTok's No. 1 Biggest Fan

Social Media Today

TikTok clearly is a place for brands to be right now, especially if your target audience includes Gen Z. Even more so if your target audience is U.S. based.

Brands 218
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How to Go Live on TikTok: A Step-by-step Guide

Later

Ready to go live on TikTok? You’ve come to the right place! Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Whether it’s through BTS content, Q&As, or promoting products — the opportunities for Lives are endless. Below we’re breaking down everything you need to know to go live on TikTok: Table of Contents: How to Go Live on TikTok (Step-by-step).

How To 126
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Using User Data to Make Better UX Decisions

Socialmedia.biz

We all are searching for ways to enhance our UX design and find ways to make better UX decisions. For those of you who don’t know, UX stands for user experience, and basically represents how a user interacts with and experiences a product, system, or service. It includes a person’s ease of use of a website, how efficiently they can navigate landing pages, and so forth.

Data 138
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Did Instagram Say Stop Using 30 Hashtags?

Jenn's Trends

Like all good rumors about Instagram, I’ve been approached by multiple people in regards to the “news” that Instagram allegedly told @lucasokeefe some interesting advice about only using 8-15 hashtags per IG post. I had a few “first thoughts” on this and I did some more digging and have formalized my thoughts on this topic which have been shared in my Facebook group and elsewhere but I wanted to put them cohesively into one place for you.

Hashtag 109
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Facebook Touts 'Good Ideas Festival' for Small Businesses

Social Media Today

Facebook is hosting a seven-week virtual experience called the “Facebook Good Ideas Festival," offering free training and marketing advice on how to best use the platform.

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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 120
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Identify Credible Sources on Social Media

Socialmedia.biz

There is an abundance of information shared across all different types of platforms in today’s society. The most prevalent is through social media. Facebook, Twitter, Instagram, WhatsApp, and plenty others are the modern equivalent of a newspaper. The benefits of using social media are endless, anyone has the power to put information out there which may seem like a great feature but with that.

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#383: Am I Giving Away Too Much Free Content?

Amy Porterfield

And the Not-So-Mysterious Breakdown of Free vs. Paid Content Imagine how it would feel to show up to your next content creation sesh with clarity and confidence, knowing exactly what YOUR boundaries are between free and paid content. Sounds amazing, right? Well, I’m going to show you how to finally let go of the white-knuckle […]. The post #383: Am I Giving Away Too Much Free Content?

Content 117
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LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

Social Media Today

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.

LinkedIn 218
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Here’s A Closer Look into The Backgrounds of The Top Billionaires

The Realtime Report

Here’s A Closer Look. into The Backgrounds. of. The Top Billionaires. It’s no surprise that Jeff Bezos and Elon Musk are among the top billionaires in the U.S. But what may be surprising are the backgrounds of the country’s wealthiest. A new analysis dug into the lives of the richest people on the Forbes 400 list. It found net worth, demographics, education level, and other facts about the billionaires.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Get Your Startup Noticed on Social Media

Socialmedia.biz

Social media is becoming the marketing tool of choice to attract funding, talent, and customer interest. But with a startup you often have a bold idea, limited resources, and no online presence. Getting noticed on social media can be the ticket to get your startup off the ground. Here are the best strategies to get your startup noticed on social media and build your online presence: With so many.

Startup 127
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Announcing first-of-its-kind social commerce solution in Sprout Social

Sprout Social

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. But up until recently, the actual path to purchase has been disjointed. Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale.

Upcoming 107
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Federal Judge Tosses Out Facebook Antitrust Suits

Social Media Today

The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.

Facebook 210
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

64% of U.S. Workers Say. Employee Experience Directly. Impacts Customer Service. Most U.S. Workers Say Employee Experience Directly Impacts Customer Service, According to New Eagle Hill Consulting National Employee Survey Yet, Few Workers Say Organizations Deliver on Employee Experience and Satisfaction. A new national employee survey from Eagle Hill Consulting finds that 64 percent of U.S. workers believe that employee experience directly impacts their ability to serve customers.

Survey 91
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LinkedIn Headline Tips for Job Seekers

Socialmedia.biz

You’re looking for a job. After hours of spending time on job boards with no luck, how do you get your name out there and get the job that you want? This is where Linkedin comes in. LinkedIn is a platform that allows you to share your experience, qualifications, and interests with future employers. You can also build and interact with a network you identify with and grow your brand.

LinkedIn 115