Sat.Feb 20, 2021 - Fri.Feb 26, 2021

Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Social Media Today

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

The Audience Behind Clubhouse & Social Audio Apps

Audiense

The hype behind social audio is just getting started. With a $1B valuation and 8M downloads to date, Clubhouse is the early leader and dominating headlines along the way. Audience Intelligence

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. And more than likely, the primary factor behind that confusion and frustration is iOS 14. Look, I get it.

How to Repurpose Your Podcast Starting Right Now

agora pulse

Bonus: FREE “How to Get More Instagram Followers” Checklist. Your podcast’s publishing and shared to all your channels. Think the job’s done? Not just yet! You’ll want to repurpose your podcast, too.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Launches New BARS App to Help Aspiring Rappers Put Together Short Tracks

Social Media Today

Facebook's NPE team has launched another new app, this one looking to help aspiring rappers put together short tracks

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Understanding social media influence on B2B purchase decisions

Awario

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

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How audience insights helped a publicly-traded company pivot [Case Study]

Audiense

Doing business today requires companies to be dynamic. And sometimes that means adapting your campaigns for a totally new audience. Audience Intelligence

Twitter Outlines Growth and Product Strategies in Analyst Overview

Social Media Today

Twitter has outlined its growth strategy in its latest Analyst Day overview for shareholders

How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why everybody loves M&Ms: a marketing success story of a brand mascot

Awario

In this blog post, we go through the history of the mascot, how M&M's uses it in advertising and social media strategy and how much buzz it generates online

Quick Tips About Building a Social Media Community

agora pulse

Bonus Materials: FREE Instagram Strategy Guide. Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips.

YouTube Launches New Option Which Enables Parents to Monitor their Child's Viewing Activity

Social Media Today

YouTube is adding a new option that will enable parents to better monitor their child's in-app viewing activity

Finding our common humanity

Janet Fouts

I’m hearing from clients, friends, and people I pass on the street that they’re simply exhausted. The election is over but the aftermath is still shouting at us in the news. So is the pandemic, the economy, the changes in how we work and live.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Are the Best Ways to Build Brand Awareness?

The Realtime Report

What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not.

How to Tackle Instagram’s Biggest Marketing Challenge and Create a Winning Strategy

agora pulse

Bonus Materials: FREE Instagram Strategy Guide. What are your Instagram marketing challenges this year? Here’s a look at one of the biggest ones and ideas for overcoming it. Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas.

LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options

Social Media Today

LinkedIn has added some new tools for company pages, facilitating employee advocacy, audience data gathering and promotion

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!”. “Me Me too,” says the other. “I

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

8-Event Limit and Domain Verification Scenarios: iOS 14 Challenges

Jon Loomer

As advertisers prepare for the iOS 14 prompt to go live, the loudest complaints are related to the 8-event limit. Either they are unable to configure their eight events or limiting optimization to eight events is far too restrictive for their business model.

A Marketer’s Secret Weapon to Optimizing the Customer Journey with Michelle Huff

Oktopost

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience.

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Would People Pay to Read Your Tweets? Considering the Potential of 'Super Followers' on Twitter

Social Media Today

Twitter is developing a new tweet subscriber option, but people thinking they can make it rich by doing what they always have may need to re-assess

Clubhouse: The Great, the Bad, and the Very Worrisome

WebInKnow

Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. As I write this, Clubhouse is only available on the iPhone (Android is coming) and is currently invitation-only, however millions of people are on the platform.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

If Facebook is right, we’re in the process of entering a very different online world. Privacy as the goal, advertising will suddenly seem very “different” to users. Will they like what they see?

[PODCAST] Overcoming Gender Bias in Technology

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense.

New Report Looks at the Rising Influence of Online Communities

Social Media Today

Facebook has worked with researchers from The Governance Lab at NYU to provide new insights into the importance of online communities

Tips & Best Practices for Reddit Ads

Ignite Social Media

Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76

17 Instagram Bio Ideas + How to Create Your Own (Templates)

Hootsuite

Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own.

How to Increase Upload Speed on Windows 10

Tweaklibrary

Is your system also taking forever to upload files even when the internet is powerful? Are you also facing the slow upload speed on your Windows 10 computer? If yes then congratulations & welcome to the club.

Twitter Adds First Visual Tools in Fleets with Stickers and 'Twemojis'

Social Media Today

Twitter's added some new visual additions for Fleets, with 'Twemoji' stickers

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Twitter To Test Subscription Feature Allowing Users To Charge Followers For Exclusive Content

Forbes Social Media

It’s the first foray by the company into paid content, which will also come with a test of interest-based groups. Business /business Business /business Media /media Innovation /innovation Social Media /social-media Breaking breaking-news business SportsMoney