Sat.Sep 12, 2020 - Fri.Sep 18, 2020

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High Profile Celebrities are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech

Social Media Today

Facebook is facing a major celebrity boycott, with several big-name stars suspending their Facebook and Instagram accounts in protest over the platform's facilitation of hate speech.

Instagram 218
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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. This post is meant to provide some clarity. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.

Eventful 209
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5 Ways Seniors Can Safeguard Against Cyber Criminals Stealing Their Identity

The Realtime Report

5 Ways Seniors Can Safeguard Against Cyber Criminals Stealing Their Identity. As the use of personal computers and cell phones has grown over the last two decades, identity theft has surged. One study found that over 14 million consumers were victims of identity fraud in 2018, and that their out-of-pocket costs totaled $1.7 billion. Seniors have been particularly vulnerable in recent years to online scams and telemarketing tricks.

Banking 172
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5 Things That Programmers Have to Know About Localization

SocialFish

With a number of businesses going global today, international business grows at an extremely fast pace, so the translation services become more and more demanded. Yet, what’s getting even more demanded is the localization. If you’re a developer, perhaps, you have already heard about localization in general or might have even worked with it. In such a case, you probably know it as l10n and that it can be a serious headache when it comes to development.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership

Social Media Today

With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.

YouTube 218
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How to Share a Facebook Advertising Audience or Pixel

Jon Loomer

[NOTE: This post has been updated and completely rewritten from an original publication.]. If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. You can do this. Both parties need to have Business Manager accounts.

More Trending

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How to Get Started as a Freelance Translator

SocialFish

Starting as a freelance translator is even more beneficial than ever before as most businesses and interactions happen online, which means that people constantly seek for those specialists who are capable of working remotely. Moreover, only freelancers can meet certain schedules and be flexible enough to meet a particular request. Even if there are some doubts or confidentiality issues regarding trusting one’s information to an average freelancer, there are still reasons for how you can settle d

How To 130
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Oracle 'Partnership' with TikTok Set to be Approved by White House, According to Reports

Social Media Today

Reports indicate that The White House will indeed support the terms of Oracle's new partnership with TikTok, which will keep the app operational in the US.

Report 217
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How to Share a Facebook Advertising Audience or Pixel

Jon Loomer

[NOTE: This post has been updated and completely rewritten from an original publication.]. If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. You can do this. Both parties need to have Business Manager accounts.

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on

Metrics 145
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Things That Programmers Have to Know About Localization

SocialFish

With a number of businesses going global today, international business grows at an extremely fast pace, so the translation services become more and more demanded. Yet, what’s getting even more demanded is the localization. If you’re a developer, perhaps, you have already heard about localization in general or might have even worked with it. In such a case, you probably know it as l10n and that it can be a serious headache when it comes to development.

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Twitter Launches 2020 US Election Hub to Distribute Accurate, Timely Voter Information

Social Media Today

Twitter has launched a new 'Election Hub' which will provide accurate, timely information on how to participate in the upcoming US Presidential Election.

Twitter 214
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Five stats to improve your 2021 marketing strategy

Sprout Social

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145
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Lone Star College-Montgomery’s Social Media Now Shines Brightly With Agorapulse

agora pulse

We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Lone Star College-Montgomery started using Agorapulse to get to the head of its class. Lone Star College-Montgomery knows the importance of continual learning. So when its marketing coordinator learned that its existing social media management tool was failing to meet its needs, she did her homework and discovered Agorapulse and happily made the switch.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Get Started as a Freelance Translator

SocialFish

Starting as a freelance translator is even more beneficial than ever before as most businesses and interactions happen online, which means that people constantly seek for those specialists who are capable of working remotely. Moreover, only freelancers can meet certain schedules and be flexible enough to meet a particular request. Even if there are some doubts or confidentiality issues regarding trusting one’s information to an average freelancer, there are still reasons for how you can settle d

How To 130
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Facebook Shares New Insights into the Impacts of COVID-19 on Small Businesses Around the World

Social Media Today

Facebook has published the latest version of its Global State of Small Business report, which looks at the ongoing impacts of COVID-19 on business activity.

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Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. This post is meant to provide some clarity. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.

Eventful 118
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A marketers’ guide to TikTok analytics

Sprout Social

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not.

Analytics 130
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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15 Brilliant Ideas to Repurpose Your Blog Content for Social Media

Quintly

As a marketer, you know that high-quality, relevant content can help you drive more targeted traffic to your website and boost your brand’s reputation. It can also help you convert website traffic into paying customers.

Content 128
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Twitter Implements New Security Measures to Protect the Accounts of US Election Candidates

Social Media Today

Twitter will call on all US election candidates to review their account security as part of a new measure to protect the integrity of the election process.

Twitter 218
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Why Marketing Technology Should Integrate into a Bigger Ecosystem

Oktopost

“The value of marketing technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.” – Urs Blickenstorfer, CEO of iundf Marketing. Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence.

Marketing 118
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Can Twitter Lists Really Improve Your Productivity? They Sure Can!

agora pulse

You’ve made your list on Twitter and are seeing good things come from it. But did you know how much a Twitter list can help your productivity? (Quick answer: A LOT.). Are you seeing all the untapped potential of Twitter lists? Want to seize those opportunities? In this article, you will get ideas for the types of Twitter lists you can create, see how to use lists to build your authority and brand, and where you can find out who is putting you on a Twitter list and how to take advantage of

List 107
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#336: How To Create A Million-Dollar Business (What’s Worked For Me)

Amy Porterfield

I’ve got a little quiz for you! Are you… A. A nine-to-fiver, dreaming of becoming an entrepreneur so that you can have the freedom and flexibility to create a life on your terms, a life that fulfills you? B. part-time entrepreneur, but a full-time employee, waiting for the perfect moment to transition — full time […]. The post #336: How To Create A Million-Dollar Business (What’s Worked For Me) appeared first on Amy Porterfield | Online Marketing Expert.

How To 117
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Facebook Publishes New Guide for Video Creators

Social Media Today

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.

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Social BI Has Arrived

Oktopost

There is no cookie-cutter way to measure social. The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. The moment you want to deepen your understanding of how social is influencing your pipeline, your reporting begins to rely on so many different factors (strategy, goals, KPI, etc.).

B2B 108
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The Free Social Media Reporting Template for Marketers

Keyhole.co

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is challenging enough on its own. Having to communicate and prove that value to other people is an even bigger challenge.

Template 112
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The ultimate guide to Instagram hashtags

Awario

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article.

Hashtag 112
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Facebook Announces New Rules for Groups to Address Concerns with Misinformation and Hate Speech

Social Media Today

Facebook is implementing new rules on groups, after various reports on how Facebook Groups facilitate the spread of misinformation and hate speech.

Groups 218
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5 Ways to Improve Production Efficiency at a Manufacturing Plant

Socialmedia.biz

Manufacturers are constantly looking for ways to increase their productivity and maximize their profits. There are many different ways to cut costs and improve efficiency without affecting the quality of products. This involves first evaluating the current workflow to get a clear perspective on what changes are most worth making. Here are five ways to improve production efficiency. 1.

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And The Award For The Dumbest Ecommerce Scam Goes To…

Forbes Social Media

The seed packages sent to many American homes from China were not some bioterrorism plot, but sent using fake labels and fake accounts created with their data, so that a fake review about some product could be written to improve its popularity.

Review 108
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How to Coach Marketing Teams to Measure Success

Oktopost

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. But can numbers alone predict success? On this podcast episode , Stuff You Should Know About Our Changed New World , Amy Kenigsberg , co-founder of K2 Global Communications , a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost ’s Colin Day , Managing D

Team 102