Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

Education 273
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Create Facebook Ads that Initiate a Phone Call

Jon Loomer

There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach objective and a Call Now CTA. Using Traffic objective and Phone Call ad destination.

Facebook 216
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TikTok Stands Firm as White House Makes September Deal Deadline Official

Social Media Today

After The White House issued an Executive Order which will essentially see TikTok banned if it's not sold to a US business, TikTok has criticized the Government's process, and threatened legal recourse.

Issues 212
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Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . Americans use social media to engage with family, friends, or colleagues, share photos, videos and posts about their lives, read the news, communicate, shop, and even as a way to stay connected with their faith.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

Education 195
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How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. It made little sense, really, why this feature wasn’t already available in Ads Manager, but that’s luckily been corrected.

Metrics 210

More Trending

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How to Get Your Brand Ready for the Launch of Instagram Reels

Ignite Social Media

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete videos, and reveal personal information because of a vulnerability in the web domain.

Instagram 183
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What do I need to start formulating and implementing an audience-centric digital strategy?

Audiense

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the fourth and last article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence.

Strategy 176
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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. However, some B2B companies still utilize standard methods like paid advertising and cold calling.

B2B 130
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TikTok Valued at Around $30 Billion, as Microsoft Evaluates Takeover Offer

Social Media Today

Microsoft is working through various elements of a possible buy-out of TikTok, which could be an incredible difficult process within the six-week deadline.

Microsoft 216
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Create Facebook Ads that Initiate a Phone Call

Jon Loomer

There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach objective and a Call Now CTA. Using Traffic objective and Phone Call ad destination.

Facebook 154
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The 5 Best Paying Jobs in Real Estate Right Now

The Realtime Report

The 5 Best Paying Jobs. in Real Estate Right Now. Are you looking for a new job in real estate? You’ll be in good company, as around 1.66 million people work in the industry in the US, with an average salary of just over $60,000. However, it’s worth knowing exactly what the best paying jobs in real estate are. That’s just what we’re here for — we’ve got five of the top jobs here.

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Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . Americans use social media to engage with family, friends, or colleagues, share photos, videos and posts about their lives, read the news, communicate, shop, and even as a way to stay connected with their faith.

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Twitter Adds New Labels to Accounts from State-Affiliated Media

Social Media Today

Twitter will now label accounts that represent state-affiliated media, in order to better inform users about the content being shared by these accounts.

Twitter 217
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. It made little sense, really, why this feature wasn’t already available in Ads Manager, but that’s luckily been corrected.

Metrics 148
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Artificial Intelligence Will Help Brands Align With Influencers

Forbes Social Media

One of the biggest challenges brands face today when utilizing social media is finding the right influencer to align with – and while a "wrong" choice likely won't hurt a brand in most cases, it could be more of a wasted effort.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! That, my friends, is a whole new level of thrilling. But what exactly does going viral even mean?

LinkedIn 136
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TikTok Updates Efforts to Counter Misinformation and Election Interference on its Platform

Social Media Today

Amid ongoing discussions around its future in the US, TikTok has announced a new set of measures to combat misinformation ahead of the US Presidential Election.

Platform 207
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

Analysis 141
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How To Support An Employee That’s Going Through A Difficult Period

The Realtime Report

How To Support An Employee That’s Going Through A Difficult Period. No one ever said being the boss was easy. After all, managers and high-ranking professionals have a lot of responsibilities and assignments that they need to address on a daily basis. However, sometimes they encounter an issue that’s so sensitive and nuanced that they don’t know how to handle it.

How To 121
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10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out!

Twitter 125
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Twitter Publishes New Data on the Effectiveness of Utilizing Multiple Video Formats in a Campaign

Social Media Today

Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response.

Campaign 215
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Retail 135
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How To Manage Your Finances

The Realtime Report

How To Manage Your Finances. Our financial health affects a lot of things in our life. If things are looking bad, it can affect our mental health and put a strain on our relationships. However, despite being so essential to most aspects of our daily life, we are rarely taught how to manage them, and that can lead to us needing support for debt. If that’s where you are right now, head to the Creditfix site for some help, but otherwise, here are some tips on how to manage your finances.

How To 103
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How to handle Social Media for Your WordPress Site

Blog2Social

Use a social media marketing strategy to push your WordPress site or blog. Here's the all in one guide to social media for your wordpress website. Der Beitrag How to handle Social Media for Your WordPress Site erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

WordPress 123
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Twitter Publishes New Data on the Rising Gaming Discussion on the Platform

Social Media Today

Twitter has published a new set of stats looking at the rising conversation around gaming via tweet, which, in 2020, has reached record-high levels.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Twitter Spear Phishing Attack Highlights Security Weaknesses Of Social Media

Forbes Social Media

In this most recent attack the hackers used the Twitter accounts as part of a rather simple bitcoin scam, but what is worrisome is that it could have been used to impact the stock market, discredit individuals during an election year or even cause an international incident.

Twitter 120
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Learn to Write Better Code: C# Tips For Beginners

The Realtime Report

Learn to Write Better Code: C# Tips For Beginners. Writing good code is hard enough for the most experienced programmers. If you’re just starting out, programming can look like a daunting task. Luckily, C# is a relatively easy to understand programming language. It’s also incredibly popular. Due to its popularity, there’s plenty of documentation and assistance online to help you get a grasp on C# programming.

Tips 103
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What Is a Social Media Manager? (And What Does One Really Do?)

agora pulse

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? What skills will you actually use on the job? How will your day usually look? What kind of results can you reliably get?

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Facebook's Updated Chat Plugin for Websites Enables Messaging Without Logging onto Messenger

Social Media Today

Facebook has updated its Messenger chat plug in for websites, which will now enable non-logged in users to send messages to your business.

Facebook 218
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#329: How 3 Entrepreneurs Found Success Serving A Small Niche Audience

Amy Porterfield

In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities. These conversations are sooooooo important because many people believe that niching down can be a dangerous thing — but these three successes are here to show you that this just isn’t the case. In […].

Industry 114