Google Reveals Next Step Toward Removal of Tracking Cookies
Social Media Today
DECEMBER 14, 2023
On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.
Social Media Today
DECEMBER 14, 2023
On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default.
Jon Loomer
DECEMBER 15, 2023
Are blogs making a comeback in 2024? Some might say they didn’t go anywhere, but let’s be honest. Blogs have fallen down the marketing priority list in the past few years. I keep seeing marketers predict that blogs will be big in the new year. The argument the way I understand it is that people are losing trust in other forms of content. This is likely driven by how short-form video gurus have taken over social.
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Convince & Convert
DECEMBER 15, 2023
Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO.
Sprout Social
DECEMBER 15, 2023
It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.
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Social Media Today
DECEMBER 11, 2023
Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.
Jon Loomer
DECEMBER 14, 2023
This shouldn’t be controversial. I recently published a video about how targeting is less important now , and I think people misunderstood the primary point. It’s not that you should never enter targeting inputs anymore and broad targeting will always work better. While having success going broad is a factor, don’t get lost in that point. Broad targeting doesn’t work for everyone.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
DECEMBER 11, 2023
If you’ve been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Well, it seems like Threads has been making a comeback, and here’s why you should pay attention. A Threads Revival? Back in August, we conducted a study that revealed Threads had experienced a significant drop in usage and engagement shortly after its July launch.
Social Media Today
DECEMBER 11, 2023
Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.
Jon Loomer
DECEMBER 11, 2023
One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). In others, it’s completely unclear how much an audience was expanded. To make things worse, Meta has added new targeting features related to audience expansion that sound similar but are different in subtle ways.
Convince & Convert
DECEMBER 15, 2023
Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Now it has become one of the longest running marketing podcasts in existence, dropping weekly episodes for over 11 years, recently reaching the milestone of 600 shows.
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A beginner's guide to social media automation tools and getting automation right.
Amy Porterfield
DECEMBER 14, 2023
Listen on… Here’s how four Digital Course Academy students made over one million dollars in sales. I used to feel super nervous about sharing my big wins or […] The post #634: The Million Dollar Course Creators Club: Four Student Success Stories appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
DECEMBER 15, 2023
Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?
Jon Loomer
DECEMBER 11, 2023
Targeting just doesn’t matter much anymore… Look, it pains me to say it. For a solid decade, my whole thing was microtargeting. It’s not that targeting doesn’t matter at all now, but most advertisers overvalue it. They cling to the past. This change is largely due to broad targeting. Not only intentionally going broad, but Meta often expands your audience whether you want it or not.
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Realtime Report
DECEMBER 13, 2023
Think Twice Before Using Tepezza: Hearing Loss Can Be Permanent We perceive the world through our sense organs, and hearing plays a crucial role. When our hearing capacity is affected due to an internal issue or as an after-effect of any medicine, it impacts our lifestyle. Horizon Therapeutics USA Inc., an Ireland-based drugmaker, is facing lawsuits from patients for their drug Tepezza.
Social Media Today
DECEMBER 14, 2023
Now, you can feel more free to tune in to whatever spicy chats you want in the app.
Jon Loomer
DECEMBER 9, 2023
Your ads budget may be the difference… I know that no one wants to hear this. You can do everything right. You select the right performance goal. You set up everything for complete and accurate attribution. Your ad copy and creative are amazing. But your budget impacts performance, too. Meta needs about 50 goal events per week per ad set to properly optimize.
Amy Porterfield
DECEMBER 12, 2023
Listen on… Debunking the myth that you can make a “wrong decision”. When building your business, do ever worry if you're making the right decisions or if you're […] The post #633: How To Adopt My “No Wrong Turns” Mindset appeared first on Amy Porterfield | Online Marketing Expert.
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Buffer Social
DECEMBER 14, 2023
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats,
Social Media Today
DECEMBER 11, 2023
Google’s celebrating 25 years of Search with a broader overview of historic trends.
Jon Loomer
DECEMBER 13, 2023
What’s the point of this? A few months back, Meta rolled out the Instant Form browser add-on. At the time, it seemed interesting. You can add a persistent button for an instant form when someone clicks an ad to your website. But let’s take another look… It is only available when you use the Leads objective with Website conversion location and conversions performance goal.
WebInKnow
DECEMBER 12, 2023
Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Buffer Social
DECEMBER 12, 2023
Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.
Social Media Today
DECEMBER 13, 2023
TikTok's recent 'In the Mix' concert will be highlighted in an hour-long special.
Jon Loomer
DECEMBER 10, 2023
The campaign objective isn’t that important… Look, the objective has a purpose. It streamlines the campaign creation process by impacting the settings available in the ad set and ad. But many advertisers misunderstand what that selection means. If you pick the Sales objective, it doesn’t mean that your ads will be shown to people likely to buy from you.
Keyhole.co
DECEMBER 15, 2023
In today’s fiercely competitive world, your business’s success isn’t guaranteed by just being superior in quality. You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement.
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Discover just how easy it is to boost SEO with social media.
ProBlogger
DECEMBER 13, 2023
The post 2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success! appeared first on ProBlogger. It’s time! The end of 2023 is fast approaching… You’ve done a great job this year and you should be proud – no step, no matter how small, is too small. Had a gangbusters year? Good on you! Had a small year? I bet you’re further than you used to be!
Social Media Today
DECEMBER 15, 2023
Instagram's keen to squeeze all the engagement value that it can out of Notes.
Jon Loomer
DECEMBER 12, 2023
You probably don’t need to remove placements… There was a time when doing this made sense. The algorithm wasn’t that smart and some placements were a waste of money. But too many advertisers make it a habit of removing placements, regardless of the situation. They determined that the right-hand column, Audience Network, or Marketplace are low-quality and never work.
Keyhole.co
DECEMBER 13, 2023
Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.
BeingOptimist
DECEMBER 15, 2023
Your trademark is the legal embodiment of your brand. It’s what sets you apart from other businesses and protects your reputation. Trademarks are most commonly used in the areas of business , advertising, and marketing , although they can also be used to establish property rights or personal identity. As a business owner with a trademark, you need to monitor how others are using your mark online because you want to make sure that consumers aren’t being misled by imitations or counter
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