Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Jon Loomer
MARCH 11, 2024
Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.
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