Jon Loomer
MARCH 11, 2024
Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.
Social Media Today
MARCH 14, 2024
For brands, the move could facilitate providing additional context on product announcements and listings.
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Convince & Convert
MARCH 14, 2024
So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.
Sprout Social
MARCH 12, 2024
The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
MARCH 9, 2024
Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. Otherwise, that old approach can be counterproductive and hurt your results. 1. Limit the number of active campaigns.
Social Media Today
MARCH 12, 2024
Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Audiense
MARCH 12, 2024
Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. And yet, these are just a tiny part of the book market. Every year, thousands of people buy 1 or 2 books that mean something to them - either to solve a problem, meet a need, entertain them or to gift in that all-important Christmas period.
Jon Loomer
MARCH 10, 2024
If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Meta flags five attributes of low-quality post-click experiences (landing pages)… 1. Lack substantive or original content. Meta doesn’t define this clearly, but send people to a landing page that provides value.
Social Media Today
MARCH 13, 2024
The new rules will restrict the use of people's data in training AI systems.
The Social Media Hat
MARCH 9, 2024
Combine psychological anchoring with strategic branding for incredible results. The post Strategic Branding: The Power of Anchoring in a Competitive Marketplace appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
MARCH 15, 2024
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.
Jon Loomer
MARCH 15, 2024
Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the House of Representatives that could ban the app, and it received rare support across party lines. But, that doesn’t mean that the app is banned. Plenty more needs to happen. The bill still needs to be approved in the Senate, and that’s far from automatic.
Social Media Today
MARCH 12, 2024
A heap of new updates for retailers and those using Meta’s automated ad tools.
Amy Porterfield
MARCH 12, 2024
Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Social Media Hat
MARCH 11, 2024
Partnership Unpacked, Season 2, Episode 4, with Justin Zimmerman The post Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman appeared first on The Social Media Hat.
Jon Loomer
MARCH 11, 2024
A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.
Social Media Today
MARCH 14, 2024
The new format looks like a native Reddit post, and provides more creative options for brands.
Pam Moore
MARCH 12, 2024
Limitless Mindset Rewrite Your Script In the Age of AI In a world where brains operate like buzzing super computers, processing 60,000 to 80,000 thoughts daily, it's more crucial than ever to filter the noise and focus on what truly matters. Not every fleeting thought deserves our energy. Understanding this is the first step to unlocking our limitless mindset and limitless human potential.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
WebInKnow
MARCH 13, 2024
As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.
Amy Porterfield
MARCH 14, 2024
Listen on… Finding your unique voice, crafting incredible copy, and building the business of your dreams with Laura Belgray. My friend, today's episode is truly a treat! My […] The post #661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
MARCH 12, 2024
Meta’s testing the waters on new incentives to drive Meta Verified take-up.
Social Media Network Marketing
MARCH 11, 2024
? Forget the struggle! Social media success is within your grasp. In this noisy digital age, a strategic social presence separates the also-rans from the rockstars. But with so many platforms and tactics, it's easy to feel lost. Worry not! Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Consistent Content is King: No more crickets chirping on your page!
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Writtent Blog
MARCH 15, 2024
All these tasks that would have taken you hours, maybe even days, and sometimes longer, can now take just a few minutes or even shorter when you use ChatGPT. Today I want to talk about the top things that ChatGPT can help you with when it comes to research papers so that you can write your paper much faster. Before we dive into the specific tips and show you how to use ChatGPT when writing research papers, let me preface by saying that it is just a tool and is limited in many ways.
Your Escape From 9 to 5
MARCH 14, 2024
Threads Badge on Instagram used to be a cool little feature on user profiles, but recently it’s disappeared for lots of people and has caused quite a bit of head-scratching. Especially for people who’ve been on Instagram for a while and were some of the first to get the badge, it feels like a bit.
Social Media Today
MARCH 13, 2024
Thought Leader ads have thus far only been available for employee posts.
Sociallyin Insider Blog
MARCH 14, 2024
Finding your niche in the field of social media is akin to discovering your beacon in the digital landscape. It's about pinpointing that unique intersection of your passion, expertise, and a specific audience's needs.
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Discover just how easy it is to boost SEO with social media.
Keyhole.co
MARCH 11, 2024
Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands.
Your Escape From 9 to 5
MARCH 15, 2024
Instagram is a powerhouse in social media with over a billion active users. That’s why lots of businesses prefer setting up an Instagram Business Account. This choice unlocks special features like insights about posts, options for ads, and contact info to help customers connect easily. But things change, and what’s great for a business today.
Social Media Today
MARCH 12, 2024
Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.
Tweaklibrary
MARCH 10, 2024
Are you seeking ways to activate silent mode on your Apple watch ? While many Apple Watch users prefer to keep their wrists adorned at all times, there are instances where engaging silent mode becomes essential, especially, when the sound of notifications could annoy those around you. The adaptability of the Apple Watch has consistently positioned it as a leader in the smartwatch market.
Sprout Social
MARCH 11, 2024
Regular TikTok audits are the secret to working smarter on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co. Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform.
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