Social Media Today

MARCH 11, 2024

A new display option for your business’ social posts.

List 211

List Social Media Google 211

Jon Loomer

MARCH 11, 2024

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.

Advertising 183

Advertising Groups Groups Conversation 183

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

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Consultant Project Cost Resources 143

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

Influencer 136

Influencer YouTube Meme Review 136

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Social Media Today

MARCH 14, 2024

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 209

Instagram List Products Brands 209

Jon Loomer

MARCH 9, 2024

Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. Otherwise, that old approach can be counterproductive and hurt your results. 1. Limit the number of active campaigns.

Construction 174

Construction Campaign How To Advertising 174

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

Social Media 136

Social Media Marketing Sentiment Influencer 136

Social Media Today

MARCH 10, 2024

X continues to amplify misleading stats on its performance.

Report 207

Report Data 207

Jon Loomer

MARCH 10, 2024

If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Meta flags five attributes of low-quality post-click experiences (landing pages)… 1. Lack substantive or original content. Meta doesn’t define this clearly, but send people to a landing page that provides value.

Policies 167

Policies Cost Advertising Issues 167

The Social Media Hat

MARCH 10, 2024

Learn why speed is essential to converting new web leads, and the technology that can help. The post Speed Matters: The Cost of Delayed Lead Response appeared first on The Social Media Hat.

Cost 110

Cost Social Media Marketing 110

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Social Media

Sprout Social

MARCH 13, 2024

Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience.

Engagement 133

Engagement UGC How To Hashtag 133

Social Media Today

MARCH 13, 2024

Thought Leader ads have thus far only been available for employee posts.

Organization 201

Organization LinkedIn Brands 201

Jon Loomer

MARCH 11, 2024

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

Construction 166

Construction Cost Price Education 166

The Social Media Hat

MARCH 9, 2024

Combine psychological anchoring with strategic branding for incredible results. The post Strategic Branding: The Power of Anchoring in a Competitive Marketplace appeared first on The Social Media Hat.

Brands 110

Brands Social Media Newsletter Strategy 110

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Sprout Social

MARCH 11, 2024

Regular TikTok audits are the secret to working smarter on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co. Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform.

How To 122

How To Team Real Estate Review 122

Social Media Today

MARCH 13, 2024

The new rules will restrict the use of people's data in training AI systems.

Training 201

Training System Data 201

Audiense

MARCH 12, 2024

Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. And yet, these are just a tiny part of the book market. Every year, thousands of people buy 1 or 2 books that mean something to them - either to solve a problem, meet a need, entertain them or to gift in that all-important Christmas period.

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Publishing Data Survey Buy 100

The Social Media Hat

MARCH 11, 2024

Partnership Unpacked, Season 2, Episode 4, with Justin Zimmerman The post Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman appeared first on The Social Media Hat.

Social Media 86

Social Media Marketing 86

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

WebInKnow

MARCH 13, 2024

As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.

Marketing 83

Marketing Team Strategy 83

Social Media Today

MARCH 11, 2024

A new display option for your business’ social posts.

Google 198

Google List Social Media 198

Jenn's Trends

MARCH 15, 2024

Depending on where you get your social media tips, you may have heard other experts out there telling you to turn on your Instagram account suggestions in order to increase your followers and get found by more people.

Instagram 78

Instagram Social Media Tips 78

Pam Moore

MARCH 12, 2024

Limitless Mindset Rewrite Your Script In the Age of AI In a world where brains operate like buzzing super computers, processing 60,000 to 80,000 thoughts daily, it's more crucial than ever to filter the noise and focus on what truly matters. Not every fleeting thought deserves our energy. Understanding this is the first step to unlocking our limitless mindset and limitless human potential.

Energy 78

Energy Real Estate Consultant Training 78

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Oktopost

MARCH 11, 2024

Imagine getting your product in front of 65 million decision-makers. Thanks to LinkedIn, this is actually possible. But reaching your target audience is one thing; building trust and getting buyers excited about your product is another. 64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency.

LinkedIn 77

LinkedIn Tools B2B Social Media Management 77

Social Media Today

MARCH 14, 2024

LinkedIn's Collaborative Articles have been a big winner for the app.

Collaboration 196

Collaboration LinkedIn 196

Amy Porterfield

MARCH 14, 2024

Listen on… Finding your unique voice, crafting incredible copy, and building the business of your dreams with Laura Belgray. My friend, today's episode is truly a treat! My […] The post #661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray appeared first on Amy Porterfield | Online Marketing Expert.

Trends 69

Trends Tips Marketing Authentication 69

Social Media Network Marketing

MARCH 11, 2024

? Forget the struggle! Social media success is within your grasp. In this noisy digital age, a strategic social presence separates the also-rans from the rockstars. But with so many platforms and tactics, it's easy to feel lost. Worry not! Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Consistent Content is King: No more crickets chirping on your page!

Social Media 56

Social Media Engagement Hashtag Authentication 56

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Writtent Blog

MARCH 15, 2024

All these tasks that would have taken you hours, maybe even days, and sometimes longer, can now take just a few minutes or even shorter when you use ChatGPT. Today I want to talk about the top things that ChatGPT can help you with when it comes to research papers so that you can write your paper much faster. Before we dive into the specific tips and show you how to use ChatGPT when writing research papers, let me preface by saying that it is just a tool and is limited in many ways.

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Research How To Questions Journal 52

Social Media Today

MARCH 14, 2024

A new way to maximize the reach of your top posts.

Feedly 195

Feedly Feed 195

Your Escape From 9 to 5

MARCH 15, 2024

Instagram is a powerhouse in social media with over a billion active users. That’s why lots of businesses prefer setting up an Instagram Business Account. This choice unlocks special features like insights about posts, options for ads, and contact info to help customers connect easily. But things change, and what’s great for a business today.

Instagram 52

Instagram How To Activities Features 52

Sociallyin Insider Blog

MARCH 14, 2024

Finding your niche in the field of social media is akin to discovering your beacon in the digital landscape. It's about pinpointing that unique intersection of your passion, expertise, and a specific audience's needs.

Social Media 52

Social Media Marketing 52

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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