Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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Meta is Forcing Expanded Audiences for Top of Funnel Optimization

Jon Loomer

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.

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Instagram Experiments With More Frames Within Carousel Posts

Social Media Today

For brands, the move could facilitate providing additional context on product announcements and listings.

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

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Speed Matters: The Cost of Delayed Lead Response

The Social Media Hat

Learn why speed is essential to converting new web leads, and the technology that can help. The post Speed Matters: The Cost of Delayed Lead Response appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Your Landing Page Hurts Results

Jon Loomer

If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Meta flags five attributes of low-quality post-click experiences (landing pages)… 1. Lack substantive or original content. Meta doesn’t define this clearly, but send people to a landing page that provides value.

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TikTok Announces New Integration for Apple’s SKAdNetwork Campaign Tracking Process

Social Media Today

Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.

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Strategic Branding: The Power of Anchoring in a Competitive Marketplace

The Social Media Hat

Combine psychological anchoring with strategic branding for incredible results. The post Strategic Branding: The Power of Anchoring in a Competitive Marketplace appeared first on The Social Media Hat.

Brands 102
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Should You Create Ad Sales Funnels?

Jon Loomer

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

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EU Implements New Laws on AI Development

Social Media Today

The new rules will restrict the use of people's data in training AI systems.

Training 206
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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman

The Social Media Hat

Partnership Unpacked, Season 2, Episode 4, with Justin Zimmerman The post Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman appeared first on The Social Media Hat.

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#660: Learn To Love What It Takes To Get What You Want

Amy Porterfield

Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.

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Meta Announces a Range of Updates to Advantage+ and Shopping Ads

Social Media Today

A heap of new updates for retailers and those using Meta’s automated ad tools.

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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Difference Between Marketing and Sales

WebInKnow

As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.

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#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray

Amy Porterfield

Listen on… Finding your unique voice, crafting incredible copy, and building the business of your dreams with Laura Belgray. My friend, today's episode is truly a treat! My […] The post #661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray appeared first on Amy Porterfield | Online Marketing Expert.

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Meta Considers New Elements for its Meta Verified Subscription Package

Social Media Today

Meta’s testing the waters on new incentives to drive Meta Verified take-up.

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Social Media Success: 10 Essential Dos For Engagement Domination

Social Media Network Marketing

? Forget the struggle! Social media success is within your grasp. In this noisy digital age, a strategic social presence separates the also-rans from the rockstars. But with so many platforms and tactics, it's easy to feel lost. Worry not! Here's your arsenal of essential Dos to skyrocket your engagement and turn you into a social media slayer. Consistent Content is King: No more crickets chirping on your page!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Use ChatGPT to Write a Research Paper

Writtent Blog

All these tasks that would have taken you hours, maybe even days, and sometimes longer, can now take just a few minutes or even shorter when you use ChatGPT. Today I want to talk about the top things that ChatGPT can help you with when it comes to research papers so that you can write your paper much faster. Before we dive into the specific tips and show you how to use ChatGPT when writing research papers, let me preface by saying that it is just a tool and is limited in many ways.

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How to Unhide the Threads Badge on Instagram?

Your Escape From 9 to 5

Threads Badge on Instagram used to be a cool little feature on user profiles, but recently it’s disappeared for lots of people and has caused quite a bit of head-scratching. Especially for people who’ve been on Instagram for a while and were some of the first to get the badge, it feels like a bit.

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EU Implements New Laws on AI Development

Social Media Today

The new rules will restrict the use of people's data in training AI systems.

Training 197
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Finding Your Social Media Niche: A Strategic Approach for Impact

Sociallyin Insider Blog

Finding your niche in the field of social media is akin to discovering your beacon in the digital landscape. It's about pinpointing that unique intersection of your passion, expertise, and a specific audience's needs.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands.

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How to Turn off an Instagram Business Account?

Your Escape From 9 to 5

Instagram is a powerhouse in social media with over a billion active users. That’s why lots of businesses prefer setting up an Instagram Business Account. This choice unlocks special features like insights about posts, options for ads, and contact info to help customers connect easily. But things change, and what’s great for a business today.

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LinkedIn Will Now Enable Brands to Sponsor Any Organic Post in the App

Social Media Today

Thought Leader ads have thus far only been available for employee posts.

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How to Silent Your Apple Watch & Boost Focus?

Tweaklibrary

Are you seeking ways to activate silent mode on your Apple watch ? While many Apple Watch users prefer to keep their wrists adorned at all times, there are instances where engaging silent mode becomes essential, especially, when the sound of notifications could annoy those around you. The adaptability of the Apple Watch has consistently positioned it as a leader in the smartwatch market.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to conduct a TikTok audit in 6 steps

Sprout Social

Regular TikTok audits are the secret to working smarter on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co. Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform.

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Can Instagram show How many times you View a Story?

Your Escape From 9 to 5

Instagram stories have quickly become a key way for us to share bits of our day, show off our creative side, and talk to our followers in a fun way. These stories, which only stick around for 24 hours, started in 2016 and completely changed how we use Instagram. They’re not just for posting pictures.

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LinkedIn Outlines Next Steps for Its Collaborative Articles Option

Social Media Today

LinkedIn's Collaborative Articles have been a big winner for the app.

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Will TikTok Get Banned?

Jon Loomer

Will TikTok get banned in the US? The rumor that just won’t die is alive again. The Bill US politicians passed a bill in the House of Representatives that could ban the app, and it received rare support across party lines. But, that doesn’t mean that the app is banned. Plenty more needs to happen. The bill still needs to be approved in the Senate, and that’s far from automatic.

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How to boost your TikTok engagement rate and calculate it

Sprout Social

Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience.