Sat.Dec 11, 2021 - Fri.Dec 17, 2021

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Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

I want you to turn away business. That may seem insane. But, if you are selective about your clients, you will be grateful later. The clients you work with can set you up for Facebook advertising success. Or, of course, failure. You want clients who make your success more likely. In some cases, that success will be an uphill battle, if not impossible.

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Digital Resolutions: Ring in The New Year with These 12 Tips for Establishing Healthier Family Media Habits In 2022

The Realtime Report

Digital Resolutions: Ring in The New Year with These 12 Tips for Establishing Healthier Family Media Habits In 2022. With another challenging year coming to a close, now is the perfect time for parents and children to come together, take stock of all the lessons they’ve learned, and share their goals for the future. Cutting down on screen time is a common resolution in modern households, but it’s one that’s easier said than done, especially with the COVID-19 pandemic continuing to upend routines

Tips 172
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Meta Partners with Popular Mobile Apps for New End-of-Year Stories Collaborations

Social Media Today

The collaborations provide more TikTok-like creative functionality, which could help to keep users within Meta's apps instead.

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

Like in the fashion world, TikTok trends come in and out of style, fast. Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.” Every second, new trends are emerging, and old ones are dying. It’s the circle of life. So how do we keep up with the latest TikTok trends? How do we stay hip?

Trends 142
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Deconstructing Duolingo’s secrets to success on TikTok

Sprout Social

Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok is having a tangible impact on their business. Duolingo has skyrocketed to the #1 education app in the Apple App Store. Many may be tempted to call Duolingo’s success a fluke.

Education 133
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New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action

The Realtime Report

New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action. Three months after a court-ordered deadline for the U.S. Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids.

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More Trending

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Back to the Basics: The Importance of Buyer Personas

WebInKnow

The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.

Campaign 132
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Conversational AI: What It Is, Why You Should Care and How to Do It Right

Hootsuite

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If you’re active on social media and talk to customers on your social channels, that statistic applies to you too. Every month over 1 billion messages are exchanged between people and businesses on Facebook Messenger alone.

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How to use TikTok for business effectively and grow your audience

Sprout Social

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy.

How To 128
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Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins

Social Media Today

The guide covers all aspects of uploading your product catalog to Pinterest in order to optimize your listings.

Products 211
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Advantages of Investing in Startups

The Realtime Report

The Advantages of. Investing in Startups. Startups have been creeping into the public’s consciousness, especially in recent years. The pandemic may have caused a massive hit to the economy. But startups saw opportunities to thrive amid the challenges lockdowns presented. Despite business risks, the most successful startups have reached tremendous value.

Startup 91
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#417: 33 Million Downloads & 870K Social Followers: Proven Organic Reach Strategies I Love

Amy Porterfield

Attraction Strategies That Keep Your Pennies In Your Pocket Today’s episode is dedicated to all my entrepreneurs who are balling on a budget. Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you. […]. The post #417: 33 Million Downloads & 870K Social Followers: Proven Organic Reach Strategies I Love appeared first on Amy Porterfield | Online Ma

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Pinterest Asks Court To Dismiss Influencer’s Claim That She’s An Uncredited Cofounder

Forbes Social Media

Christine Martinez filed a lawsuit in September, claiming the social media company’s long-acknowledged cofounders owed her a stake in the business that might be worth $1 billion or more.

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Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands

Social Media Today

New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.

Nielsen 197
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Turn Back Time with DEFEND Hyaluronic Serum with Apple Stem Cells

The Realtime Report

Turn Back Time with DEFEND Hyaluronic Serum with Apple Stem Cells. Are you someone who wants to know how to treat your skin well? Do you want to find out about a product that will change your skin for good? If you said yes to both these questions, then keep scrolling down to read more. If you have no idea what products to purchase for your skin, then you should start by doing some research and finding out about different products online.

Apple 91
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#416: My Birthday Episode: Hard-Earned Lessons I’ve Learned This Year

Amy Porterfield

How The Last 12 Months Have Changed My Mind… About A Lot There’s leftover cake in the Porterfield kitchen, which can only mean one thing. We’ve had a birthday! Mine, to be specific. And while I wish I could treat you to poolside mai tais to celebrate, I thought, at the very least, we could […]. The post #416: My Birthday Episode: Hard-Earned Lessons I’ve Learned This Year appeared first on Amy Porterfield | Online Marketing Expert.

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[PODCAST] Operating with high values and dignity is a rare skill set

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry. In this episode of Data Stories: Leaders at Work, I sit down with Sathyaraj Aasaithambi , Group Leader of Insights and Analytics at Novartis.

Skills 78
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Instagram Publishes 2022 Predictive Trends Report

Social Media Today

The report highlights various cultural trends and shifts, as defined by younger Instagram users.

Trends 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Hire a Social Media Manager: Our Exact Process and Job Description

Buffer Social

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and cr

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Facebook Owner Pays $60 Million For 'Meta' Name Rights

Forbes Social Media

Facebook announced its name change to Meta in October and is already shelling out the big bucks to complete its rebrand.

Facebook 102
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Natalie Binns on Who Should Own Social Media at a B2B Company

Oktopost

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Meet Natalie Binns. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry.

B2B 62
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Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

Social Media Today

Here's a handy guide to help you map out a more effective tweet approach for your brand.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Buffer Social

Q: Help! I’m usually good at regularly posting to my company’s social accounts every day, but sometimes I’m at a total loss. Is it better to skip a day, or to post something just to stay on schedule? The task of coming up with new, engaging content on a regular basis can make social media daunting—we know. Even if you have a solid social media strategy in place, you might still get stumped on what to share from time to time and be tempted to forgo that schedule you se

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The Next Host Of Jeopardy? How Matthew Patrick Created A YouTube Empire While Raising Millions For St. Jude

Forbes Social Media

MatPat has 4 channels, 30 million subscribers and just might be your next host of Jeopardy. We spoke about about creating YouTube videos that get audiences to click, producing his highly researched Film Theory, Game Theory and Food Theory videos, working alongside his wife Stephanie, and much more.

Hosting 69
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#416: My Birthday Episode: Hard-Earned Lessons I’ve Learned This Year

Amy Porterfield

[insert shownotes] Here’s a glance at this episode… [Insert transcript brief] Click here to listen! Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move […].

Apple 60
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TikTok Tests New Desktop Live-Streaming App, Focused on Gaming Streamers

Social Media Today

The new desktop streaming app will provide more capacity to broadcast in the app - but it's not widely available just yet.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Inside Sabai Design’s Sustainability Approach to Building a Business

Buffer Social

It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable furnitu

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UK Increases Pressure On Big Tech With Online Safety Bill

Forbes Social Media

UK lawmakers have published the draft Online Safety Bill, adding a host of new criminal offences from cyberflashing to scam advertising.

Hosting 69
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Why Visuals? The Opportunity Cortex is After

Cortex

Let’s face it: visual content marketing is growing by the second. Although the success of marketing campaigns includes other factors that aren’t visual - such as text - visualization makes it easier to stand out from the crowd and build a strong online presence. With that said, why are image and video content analyses our main focus?

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TikTok Looks to Limit Harmful Impacts of Algorithm Amplification with New Tests

Social Media Today

The app is looking at new ways to limit algorithmic amplification of potentially harmful trends.

Trends 209
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8 Predictions for Social Media Marketing in 2022

Pixlee

Roughly 3.6 billion people use social media globally, and it is only predicted to increase to a massive 4.41 billion in 2025? When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game.