Sat.Dec 11, 2021 - Fri.Dec 17, 2021

Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

Social Media Today

Here's a handy guide to help you map out a more effective tweet approach for your brand

New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action

The Realtime Report

New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action. Three months after a court-ordered deadline for the U.S.

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Back to the Basics: The Importance of Buyer Personas

David Meerman Scott

The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.

Importance of the Facebook Conversions API

Jon Loomer

The Facebook Conversions API has been a popular topic for the past year or so. While most marketers understand that they need it, most misunderstand the reason why. Let’s clear up the following: What the Facebook Conversions API is. Why it’s important.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Adds New Option to Embed User Profiles on Third-Party WebsItes

Social Media Today

Another consideration for your Instagram marketing approach

More Trending

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Hootsuite

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts.

Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

I want you to turn away business. That may seem insane. But, if you are selective about your clients, you will be grateful later. The clients you work with can set you up for Facebook advertising success. Or, of course, failure. You want clients who make your success more likely.

Instagram Publishes 2022 Predictive Trends Report

Social Media Today

The report highlights various cultural trends and shifts, as defined by younger Instagram users

The Advantages of Investing in Startups

The Realtime Report

The Advantages of. Investing in Startups. Startups have been creeping into the public’s consciousness, especially in recent years. The pandemic may have caused a massive hit to the economy. But startups saw opportunities to thrive amid the challenges lockdowns presented.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Hire a Social Media Manager: Our Exact Process and Job Description

Buffer Social

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

What We Can Learn from the Best Branded Content of 2021

Likeable

If you didn’t already know, Likeable sends out a weekly newsletter called #TBT every Thursday in which we share the latest social media news and platform updates, as well as spotlight a particularly impressive piece of branded content in each edition.

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YouTube Expands Shorts Fund to More than 70 New Regions, Adds New Shorts Analytics Features

Social Media Today

The expansion will help YouTube boost Shorts usage in various markets

Turn Back Time with DEFEND Hyaluronic Serum with Apple Stem Cells

The Realtime Report

Turn Back Time with DEFEND Hyaluronic Serum with Apple Stem Cells. Are you someone who wants to know how to treat your skin well? Do you want to find out about a product that will change your skin for good? If you said yes to both these questions, then keep scrolling down to read more.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Buffer Social

Q: Help! I’m usually good at regularly posting to my company’s social accounts every day, but sometimes I’m at a total loss. Is it better to skip a day, or to post something just to stay on schedule?

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Facebook Owner Pays $60 Million For 'Meta' Name Rights

Forbes Social Media

Facebook announced its name change to Meta in October and is already shelling out the big bucks to complete its rebrand. Education /education Leadership /leadership Education /education Innovation /innovation Social Media /social-media Breaking breaking-news Education

Twitter Adds Auto Captions for All Video Uploads in Tweets

Social Media Today

The latest update in Twitter's broadening accessibility toolset

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Natalie Binns on Who Should Own Social Media at a B2B Company

Oktopost

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Inside Sabai Design’s Sustainability Approach to Building a Business

Buffer Social

It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste.

14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

Like in the fashion world, TikTok trends come in and out of style, fast. Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.” Every second, new trends are emerging, and old ones are dying. It’s the circle of life.

TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants

Social Media Today

Let's see Instagram copy this

Deconstructing Duolingo’s secrets to success on TikTok

Sprout Social

Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok is having a tangible impact on their business.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#417: 33 Million Downloads & 870K Social Followers: Proven Organic Reach Strategies I Love

Amy Porterfield

Attraction Strategies That Keep Your Pennies In Your Pocket Today’s episode is dedicated to all my entrepreneurs who are balling on a budget.

Conversational AI: What It Is, Why You Should Care and How to Do It Right

Hootsuite

Conversational AI can be a major asset to your social media presence. These days, 64% of people say they’d rather message a business than call it. If you’re active on social media and talk to customers on your social channels, that statistic applies to you too.

TikTok Highlights the Key Brand Campaign and Product Trends of the Year in the App

Social Media Today

The overview provides some key insights into what works on TikTok, and the opportunities for a growing range of businesses

How to use TikTok for business effectively and grow your audience

Sprout Social

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content.

Pinterest Asks Court To Dismiss Influencer’s Claim That She’s An Uncredited Cofounder

Forbes Social Media

Christine Martinez filed a lawsuit in September, claiming the social media company’s long-acknowledged cofounders owed her a stake in the business that might be worth $1 billion or more.

What is Social Media Analytics? Everything You Need to Know

Hootsuite

It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy.

Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins

Social Media Today

The guide covers all aspects of uploading your product catalog to Pinterest in order to optimize your listings

#416: My Birthday Episode: Hard-Earned Lessons I’ve Learned This Year

Amy Porterfield

How The Last 12 Months Have Changed My Mind… About A Lot There’s leftover cake in the Porterfield kitchen, which can only mean one thing. We’ve had a birthday! Mine, to be specific.