SocMed Sean

SEPTEMBER 9, 2018

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics? Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral” And often times, they are led to believe that this could be true because some social media huckster on Fiverr said they would drive “thousands of views to your content” for

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Waxing UnLyrical

SEPTEMBER 11, 2018

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

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Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

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Sherrilynne Starkie

SEPTEMBER 12, 2018

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world. His predictions, seen with hindsight, make pretty interesting reading. In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point).

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Social Media Today

SEPTEMBER 13, 2018

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

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Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

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Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. 1. Facebook’s Canvas ads become ‘Instant Experiences’ Facebook has renamed Canvas ads “Instant Experience” ads and is building out pixel capabilities around the newly named ad produc

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Social Media Today

SEPTEMBER 9, 2018

Instagram is the fastest growing social media platform, with its range of tools and features being expanded on almost every day. Here's a look at the history and development of the image-sharing app.

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Bill Hartzer

SEPTEMBER 8, 2018

Facebook requires that you confirm your identity as a United States Citizen when running ads related to politics or national issues. I just went through this process to confirm my identity as a US Citizen with Facebook, and here’s what I learned, along with some background about why I needed to go through this process. Interviewed on CBS News.

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Audiense

SEPTEMBER 12, 2018

This is a guest blog written by Michael Brito, EVP of Digital at Zeno Group. Connect with him on LinkedIn or Twitter. I have never been very good with math. I failed Algebra twice in High School and did everything I could to avoid taking more advanced classes. Today, I even have a hard time helping my 13-year-old daughter with her homework. That said, throughout my career, I h ave learned the importance of data–specifically how to interpret data to make better marketing and communications decisi

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Social Media

Sherrilynne Starkie

SEPTEMBER 10, 2018

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively. This is understandable: assessing the various types of social engagements taking place across multiple platforms can be confusing and difficult to track.

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Social Media Today

SEPTEMBER 13, 2018

Consumers have more ways than ever to share their thoughts, and research a business online, which makes online reputation management a crucial consideration.

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Oktopost

SEPTEMBER 11, 2018

So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content. Perhaps you know […].

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agora pulse

SEPTEMBER 12, 2018

If you are running Facebook or Instagram Ads and people are commenting on them, then you know how hard it is to keep track of all those comments. Things get even tougher when you are split testing and not all of the posts appear on your Facebook Page Timeline or Instagram Feed. It can be really embarrassing, not to mention potentially detrimental to your business if you are not responding to your comments in a timely manner.

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Janet Fouts

SEPTEMBER 11, 2018

When something happens to an employee outside of work, how that company responds is representative of the company culture. In their newly released book, The ROI of Compassion: Unleashing the Ultimate Performance, Production and Profits with Strategic Caring in Traumatic Times , Lisa and Loren Murfield tells the story of their personal experiences of loss and how one company responded with heart and compassion, while another did just the opposite.

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Social Media Today

SEPTEMBER 9, 2018

Social media marketing changes so rapidly, and what you’ve been doing up till now may not be the approach you should take moving forward.

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Social Media Marketing

SEPTEMBER 14, 2018

Online business has hit all time high worldwide, as major and minor organizations are building their own websites and attempting to woo the internet public. Marketing online is hugely different from offline promoting, as the strategies of wooing consumers differ enormously. This is where digital marketing agency steps in and assures that online marketing, from building websites to assuring that they get high search engine rankings, is served to clients as a one complete package.

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Marketing Engineering Organization Strategy 107

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Social Media 103

Social Media Marketing Training Industry 103

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Ignite Social Media

SEPTEMBER 12, 2018

The most glorious time of year is upon us – yes, football season. To celebrate, I’ll be diving into data that sheds a light on how and why different NFL team’s fans use social media, throwing shade as appropriate since I have data to back it up. Before we get into how your team’s fans use social media, I want to give a shout out to GlobalWebIndex for providing the data and allowing me to geek out combining my two loves- social media and football.

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Social Media Today

SEPTEMBER 12, 2018

You need visuals to make your content stand out in busy social feeds - but which visuals should you be focusing on? Check out this graphic.

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Types Content Strategy Feed 168

Social Media Marketing

SEPTEMBER 10, 2018

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Hereby hangs a tale not that often but X generation and baby-boomers are not that far behind. Rampant development of digital communication, which went through the era of PC to smartphones and tablets, explains why this trend is long-term, but not some kind of short-term devotion.

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Tools Retail Marketing Virtual World 99

Meltwater

SEPTEMBER 10, 2018

Search engine optimization (SEO) is evolving. Google is consistently changing their algorithm, affecting how SEO should be implemented. To cover the new changes, we had SEO guru Andy Crestodina explain what semantic… Read More >>>.

SEO 99

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Ignite Social Media

SEPTEMBER 12, 2018

There’s been a buzz going around about Blockchain and Social Media apps incorporating with privacy issues being a hot topic but not everyone knows what is exactly powered by them. I’ll be honest with you all, I had no idea what Social Media was powered by Blockchain until I looked it up. If you aren’t up on what Blockchain is, my legal go-to Brian Heidelberger has a video that helps explain it a bit.

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Social Media Reddit Skills Privacy 100

Social Media Today

SEPTEMBER 14, 2018

How much copy should you include on your homepage to maximize performance, but avoid overwhelming visitors? Check out this infographic.

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Socialmedia.biz

SEPTEMBER 14, 2018

Regardless of whether you work in your business full or part-time, Pinterest can help drive traffic to your website. However, figuring out where to start and how to focus your efforts can seem almost impossible. You also might also feel as though you lack sufficient time to engage audiences on Pinterest. Fortunately, novices can build a solid foundation that helps them quickly become productive on Pinterest.

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Buffer Social

SEPTEMBER 10, 2018

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. ‘Hundreds of thousands of dollars’ in revenue can be directly attributed to leads generated on Instagram. Read on to get the full story and learn exactly how Kettlebell Kings uses Instagram to grow its revenue. “We all had what I guess you call ̵

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Meltwater

SEPTEMBER 13, 2018

We all use libraries—even if you haven’t read a novel in years. I’m not talking about the neighborhood lending libraries popping up in front of houses or the thriving community… Read More >>>.

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Social Media Today

SEPTEMBER 11, 2018

LinkedIn has announced that it's personalized 'Dynamic Ads' are now available in Campaign Manager, opening the option up to more advertisers.

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LinkedIn Campaign Advertising 155

Socialmedia.biz

SEPTEMBER 11, 2018

According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021. With an average person using 7 social media accounts , it comes as no surprise that marketers and business owners everywhere are flocking to these platforms to create brand awareness, interact with the existing audience and attract new customers, amongst other things.

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Social Media ROI Influencer Campaign 93

Buffer Social

SEPTEMBER 12, 2018

Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. Social media has helped AJ&Smart’s client base to go global.

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Meltwater

SEPTEMBER 14, 2018

While the bold easily find their stride online, social media has made even the shyest among us into extroverts. Numbers tell this story best. In his annually updated Socialniomics video,… Read More >>>.

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Social Media Video 90