Sat.Sep 08, 2018 - Fri.Sep 14, 2018

Is Going Viral The Right Goal For Your Content?

SocMed Sean

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics?

Trust Me, I’m a Communicator

Waxing UnLyrical

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world.

Hotels 212

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Types of Visual Content You Should Consider for Your Marketing Strategy [Infographic]

Social Media Today

You need visuals to make your content stand out in busy social feeds - but which visuals should you be focusing on? Check out this graphic

Types 169

Self-care is not selfish. Tell a friend!

Janet Fouts

What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime.

More Trending

Top Five: Ottawa Senators’ PR offensive

Sherrilynne Starkie

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.

Team 212

7 Effective Content Marketing Ideas for Your eCommerce Business

Social Media Today

Looking to boost your eCommerce efforts? Check out these notes on how you can use content to increase eCommerce performance

Facebook Requires Identity Confirmation When Running Political Ads

Bill Hartzer

Facebook requires that you confirm your identity as a United States Citizen when running ads related to politics or national issues.

How to Manage Multiple Ad Account Comments In One Place

agora pulse

If you are running Facebook or Instagram Ads and people are commenting on them, then you know how hard it is to keep track of all those comments. Things get even tougher when you are split testing and not all of the posts appear on your Facebook Page Timeline or Instagram Feed.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Infographic: How to measure social media ROI

Sherrilynne Starkie

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively.

ROI 195

5 Creative Ways Big Brands are Using Twitter to Connect with Their Audiences

Social Media Today

Looking for tweet inspiration for your platform strategy? Check out these examples of brands that are seeing success on Twitter

Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021.

On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

When something happens to an employee outside of work, how that company responds is representative of the company culture.

ROI 122

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Are You a Social Media Extrovert or Introvert? Notes from the Meltwater Social Media Summit

Meltwater

While the bold easily find their stride online, social media has made even the shyest among us into extroverts. Numbers tell this story best. In his annually updated Socialniomics video,… Read More >>>. Social Media

7 Research-Backed Notes on How Brands Can Build Trust on Social Media

Social Media Today

Social media marketing changes so rapidly, and what you’ve been doing up till now may not be the approach you should take moving forward

How to Increase Your Traffic On Pinterest

Socialmedia.biz

Regardless of whether you work in your business full or part-time, Pinterest can help drive traffic to your website. However, figuring out where to start and how to focus your efforts can seem almost impossible.

How To 114

Unlocking the Power of Audience Data to Make Smarter Marketing Decisions

Audiense

This is a guest blog written by Michael Brito, EVP of Digital at Zeno Group. Connect with him on LinkedIn or Twitter. I have never been very good with math. I failed Algebra twice in High School and did everything I could to avoid taking more advanced classes. Today, I even have a hard time helping my 13-year-old daughter with her homework.

Data 100

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Boost Your Next PR Campaign with Semantic SEO

Meltwater

Search engine optimization (SEO) is evolving. Google is consistently changing their algorithm, affecting how SEO should be implemented. To cover the new changes, we had SEO guru Andy Crestodina explain what semantic… Read More >>>. PR Analytics

YouTube Adds Vertical Video Ad Options, Moving with Usage Trends

Social Media Today

YouTube is rolling out a new vertical video ad format, aligning with user behaviors

How to Monetize Your Social Media Accounts

Socialmedia.biz

Making money off social media isn’t just for celebrities. With some careful content planning and a solid strategy, you can monetize your social media accounts and start earning income right from your phone.

DIY IoT: What You Need to Build Your Very Own Internet of Things Devices

The Realtime Report

DIY IoT: What You Need to Build Your Very Own Internet of Things Devices. If, while you were growing up, your favorite thing to do was to build electronic gadgets, then why not reclaim your childhood by giving building the latest devices a go?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Blockchain and the Social Media It Powers

Ignite Social Media

There’s been a buzz going around about Blockchain and Social Media apps incorporating with privacy issues being a hot topic but not everyone knows what is exactly powered by them. I’ll be honest with you all, I had no idea what Social Media was powered by Blockchain until I looked it up.

Facebook Provides New, Creative Ad Tools Ahead of the Upcoming Holiday Period

Social Media Today

Facebook's adding some new ad tools for the holiday period, with themed templates and simplified video creation options

Your Brand Story Should be a Library Selection

Meltwater

We all use libraries—even if you haven’t read a novel in years. I’m not talking about the neighborhood lending libraries popping up in front of houses or the thriving community… Read More >>>. Content Marketing

Digital Signages as a Tool of Omni-Channel Marketing

Social Media Marketing

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Hereby hangs a tale not that often but X generation and baby-boomers are not that far behind.

Tools 96

12 Best Business VoIP Providers

Kikolani

As cloud computing has taken over the business technology landscape, Unified Communications as a Service has been added to the The post 12 Best Business VoIP Providers appeared first on Kikolani. Business

95

5 Key Benefits of Word of Mouth [Infographic]

Social Media Today

Word of mouth is the most powerful brand awareness method. How powerful is it? Check out this new report

Report 164

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram.

Benefits of Using Services of Digital Marketing Agencies

Social Media Marketing

Online business has hit all time high worldwide, as major and minor organizations are building their own websites and attempting to woo the internet public. Marketing online is hugely different from offline promoting, as the strategies of wooing consumers differ enormously.

Tag content and analyze brand strategies on Unmetric Analyze

Unmetric

We just launched one of our most demanded features – Content Tagging! Unmetric users will now be able to internally tag various pieces of content across Facebook, Twitter, and Instagram.

Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity

Social Media Today

Facebook has outlined its advanced image recognition tools in a new research report, which will open up a range of new opportunities

Report 165