Sat.Feb 03, 2018 - Fri.Feb 09, 2018

article thumbnail

Instagram Shopping: A Solution for Businesses to Start Selling Instantly

The Social Media Hat

60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.

Instagram 168
article thumbnail

Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. Stay Calm. Don't Panic. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines.

Feed 145
article thumbnail

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

Feed 164
article thumbnail

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” I call it participation marketing, and the reason is clear.

Strategy 147
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign

The Social Media Hat

In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness.

Campaign 167
article thumbnail

5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change

Meltwater

Facebook has recently made some significant changes to the News Feed algorithm.If your business relies heavily on Facebook to generate engagement, drive product awareness, and bring in new leads, these changes will have… Read More >>>.

Facebook 144

More Trending

article thumbnail

Best Practices For Social Media Event Coverage

Ignite Social Media

In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time ready. Here are a few tips to keep in mind as your assembling the perfect social media team to cover any big game.

Eventful 115
article thumbnail

Optimizing for the Twitter Search Results

Bill Hartzer

When we do SEO (Search Engine Optimization), most of the time we think about optimizing web pages and images for the Google search results. After all, we really can get traffic and sales for ranking well in the Google search results pages. But, what about Twitter? Twitter has a search box, and people really do use it. Have you thought about doing SEO for the Twitter search results page?

Twitter 100
article thumbnail

4 Strategies to Prepare Social Media for GDPR

Oktopost

Where did your GDPR journey begin? Let me guess…at the challenges, the concerns, the downsides? When diving into the details of GDPR, it can be hard to pinpoint the opportunities. GDPR gets you so wrapped up in the issue of consent – how to gain and prove it – that you end up completely ignoring […].

article thumbnail

[eBook] Influencer Marketing: Identify the most relevant influencers for your audience

Audiense

Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Now for a few statistics…. According to a study by Google 70% of customers value a brand that engages with consumer passions and interests during a campaign. 82% of consumers feel highly influenced by the recommendations of a micro-influencer. 73% of marketers believe

eBook 81
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Social Media Roundup: Super Bowl LII

Ignite Social Media

The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. . Here’s a roundup of what some of the biggest brands were doing during the big game this year. .

article thumbnail

How to Build Content to Address Your Customers’ Needs

Kikolani

How are you going to address the needs you have found in your customers? The answer is more complex than You're reading How to Build Content to Address Your Customers’ Needs , originally posted on Kikolani , authored and copyrighted by Kate Summers. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

Content 74
article thumbnail

3 Digital Tools That Improve PR

Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom. There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Ma

Tools 82
article thumbnail

SEO Services Provider is Key to Your Business Growth

Social Media Marketing

Your online presence primarily rests on your SEO strategies. Since, over 70 percent of Internet users click on the organic listings of search engines, getting top rankings is fundamental for any online business. By helping to get high keyword ranking an SEO professional betters companies potential to attract new customers. An experienced SEO services provider can also help your website to be unique among other competitors.

SEO 64
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How To Capture Winter Content (And Not Freeze)

Ignite Social Media

Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything. During the winter months (especially in less hospitable climes), one’s ability to create social media content can be restricted, to say the least.

Content 99
article thumbnail

New Instagram Stories Tools: Better Sharing Options Introduced

Devumi

The Instagram’s Stories feature has become very popular with users and marketers alike. The site is now introducing a host of new Instagram Stories tools to enhance the feature. Sharing posts in Stories In a message to technology website TechCrunch, Instagram confirmed that it is currently testing a new sharing function for Stories. The new […].

article thumbnail

How has Xero won fans, not just customers?

Marketing to Serve

Xero, one of New Zealand’s most iconic companies, is on a roll. Xero has serviced millions of people globally with its accounting software. Accountants and business owners have benefited tremendously from the softwares usability and continual development. Xero has done more than winning large numbers of customers, Xero has won true fans. Xero hasn’t gotten to the point of prominence accidentally, I think it would be hard to make accounting so popular without trying.

Banking 60
article thumbnail

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers.

UGC 65
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

#197: How to 10X Your Results in 2018 (and Beyond) with 3 Dead Simple Strategies With Marie Forleo

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: Marie Forleo is back to tell it like it is. Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck […]. The post #197: How to 10X Your Results in 2018 (and Beyond) with 3 Dead Simple Strategies With Marie Forleo appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

Pinterest Lens Text Search Added to Celebrate 1 Exciting Year of Lens Searching!

Devumi

Pinterest is celebrating the first year anniversary of its Lens search feature with a bang by announcing the new Pinterest Lens Text Search feature. Read how this new feature will help you find even more relevant pins. Pinterest Lens text search added The first iteration of the Pinterest Lens tool started rolling out in February […]. The post Pinterest Lens Text Search Added to Celebrate 1 Exciting Year of Lens Searching!

article thumbnail

The Super Bowl Of Advertising And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

article thumbnail

Top Five: Facebook loses a million users

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Facebook loses a million users. Listly by Sherrilynne Starkie. This week's top social media news featuring Twitter, Instagram and Facebook. Follow List. Embed List. 1. Facebook loses a million users. Feb 08, 2018. For the first time ever, Facebook lost about a million daily active users in the US and Canada.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Facebook Trialling Downvote Dislike Button 2018 Algorithm

Laurel Papworth

How will the Facebook algorithm take into account Facebook post dislikes? After all there is already a sad and an angry response. Note that it is for public Facebook business page posts. Not rubbish your friends post up ??. Here come the trolls. Facebook enabling Facebook Business Page Trolls? “Facebook is trialing a downvote button that allows users to hide inappropriate comments and categorize posts using options such as “misleading” or “offensive.” The company

article thumbnail

The Pinterest Possibilities Planner Helps Marketers Plan Their Holiday Campaigns Early

Devumi

Holidays and events are always great opportunities for brands to engage their audiences. Pinterest is lending marketers a hand in better timing their holiday campaigns with the launch of the Pinterest Possibilities Planner calendar. What is the Pinterest Possibilities Planner? The Possibilities Planner is a handy calendar and guide that lists the major seasonal moments […].

article thumbnail

Six Links Worthy Of Your Attention #398

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another

article thumbnail

The #HireKoka update

Koka Sexton

Looking for a job is a job within itself. The past week has been busy. All in, I’ve talked with. The post The #HireKoka update appeared first on Koka Sexton.

45
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

A Guide to Local SEO: How to Help Your Business Rank Better

Buzzlogix

Google claims that 4 out of 5 people use search engines to conduct local searches. In other words, a lot of people are searching online for businesses in their vicinity. So, if you own a local business and yet, you don’t invest in a local SEO strategy, you’re missing out an opportunity to dominate the SERPs and hook the attention of your target audience.

SEO 40
article thumbnail

The Best YouTube Keyword Tool Options to Make your Videos Popular

Devumi

Having the right keywords for your YouTube videos and channel will make you more visible through search engines. Here are the best YouTube keyword tool options that you can use to find these keywords, and then be found on YouTube. YouTube keyword tool: Google Keyword Planner Being under the same umbrella as YouTube, the Google […]. The post The Best YouTube Keyword Tool Options to Make your Videos Popular appeared first on Devumi.

YouTube 60
article thumbnail

Your Customer's Secret Lingo With Jeffrey Shaw - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #604 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Slowly and surely famed commercial photographer, Jeffrey Shaw , is becoming known at the "lingo guy." Who would have thought that a shy teenager hiding behind a camera and in a darkroom would wind up having a 31 year career as the go-to photographer for America's most affluent families?

article thumbnail

5 Essential Social Media Reporting Strategies

Digimind

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events. These reports analyze many KPIs including earned media placements, owned media performance, and search engine reputation across mainstream engines like Google.

Report 40
article thumbnail

Measurement and Analytics a Hot PR Skill

Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” 2018 is the year you need to learn how to measure the value of your work and how ti contributes to the busines

Skills 40