Sat.Feb 03, 2018 - Fri.Feb 09, 2018

3 Ways to Use Social Media to Grow Membership

SocialFish

This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change.

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The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

Buffer Social

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

How Your Business Can Survive the 2018 “Facebook Apocalypse”

agora pulse

The sky is falling! The end is nigh!! This is #FacebookZERO!! It’s a Facebook Apocalypse!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. Stay Calm. Don't Panic.

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How to Prevent Trolls on Your Instagram Account

agora pulse

With over 500 million eager people logging in every single day, Instagram attracts users, marketers, and brands from every corner of the internet. But as the platform’s popularity continues to grow so does the number of not so humble trolls on Instagram.

What To Do If Your Brand Gets Trumped

Ignite Social Media

Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed.

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Instagram Shopping: A Solution for Businesses to Start Selling Instantly

The Social Media Hat

60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Optimizing for the Twitter Search Results

Bill Hartzer

When we do SEO (Search Engine Optimization), most of the time we think about optimizing web pages and images for the Google search results. After all, we really can get traffic and sales for ranking well in the Google search results pages. But, what about Twitter?

How To Capture Winter Content (And Not Freeze)

Ignite Social Media

Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything.

7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign

The Social Media Hat

In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness. Learn more

4 Strategies to Prepare Social Media for GDPR

Oktopost

Where did your GDPR journey begin? Let me guess…at the challenges, the concerns, the downsides? When diving into the details of GDPR, it can be hard to pinpoint the opportunities. GDPR gets you so wrapped up in the issue of consent – how to gain and prove it – that you end up completely ignoring […]. B2B Marketing GDPR Marketing Tips Social Media Strategy

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

New Instagram Stories Tools: Better Sharing Options Introduced

Devumi

The Instagram’s Stories feature has become very popular with users and marketers alike. The site is now introducing a host of new Instagram Stories tools to enhance the feature.

Best Practices For Social Media Event Coverage

Ignite Social Media

In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time ready. Here are a few tips to keep in mind as your assembling the perfect social media team to cover any big game. Know the Rules. A game wouldn’t be any fun if players didn’t follow the rules, right? deflategate.

How has Xero won fans, not just customers?

Marketing to Serve

Xero, one of New Zealand’s most iconic companies, is on a roll. Xero has serviced millions of people globally with its accounting software. Accountants and business owners have benefited tremendously from the softwares usability and continual development.

How to Build Content to Address Your Customers’ Needs

Kikolani

How are you going to address the needs you have found in your customers? The answer is more complex than You're reading How to Build Content to Address Your Customers’ Needs , originally posted on Kikolani , authored and copyrighted by Kate Summers. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Blogging

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Pinterest Lens Text Search Added to Celebrate 1 Exciting Year of Lens Searching!

Devumi

Pinterest is celebrating the first year anniversary of its Lens search feature with a bang by announcing the new Pinterest Lens Text Search feature. Read how this new feature will help you find even more relevant pins.

Social Media Roundup: Super Bowl LII

Ignite Social Media

The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. . Here’s a roundup of what some of the biggest brands were doing during the big game this year. . The NFL’s commercial featuring Eli Manning and Odell Beckham, Jr.

[eBook] Influencer Marketing: Identify the most relevant influencers for your audience

Audiense

Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Now for a few statistics….

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3 Digital Tools That Improve PR

Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Pinterest Possibilities Planner Helps Marketers Plan Their Holiday Campaigns Early

Devumi

Holidays and events are always great opportunities for brands to engage their audiences. Pinterest is lending marketers a hand in better timing their holiday campaigns with the launch of the Pinterest Possibilities Planner calendar. What is the Pinterest Possibilities Planner?

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

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Top Five: Facebook loses a million users

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Facebook loses a million users. Listly by Sherrilynne Starkie. This week's top social media news featuring Twitter, Instagram and Facebook. Follow List. Embed List. Facebook loses a million users. Feb 08, 2018.

SEO Services Provider is Key to Your Business Growth

Social Media Marketing

Your online presence primarily rests on your SEO strategies. Since, over 70 percent of Internet users click on the organic listings of search engines, getting top rankings is fundamental for any online business.

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The Best YouTube Keyword Tool Options to Make your Videos Popular

Devumi

Having the right keywords for your YouTube videos and channel will make you more visible through search engines. Here are the best YouTube keyword tool options that you can use to find these keywords, and then be found on YouTube.

Facebook Trialling Downvote Dislike Button 2018 Algorithm

Laurel Papworth

How will the Facebook algorithm take into account Facebook post dislikes? After all there is already a sad and an angry response. Note that it is for public Facebook business page posts. Not rubbish your friends post up ??. Here come the trolls. Facebook enabling Facebook Business Page Trolls?

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The Good, the Bad, and the Ugly in Email Marketing in 2018

Pixlee

Email marketing has been an integral, and majorly successful, part of digital marketing for many years. The vitality of email marketing shows no signs of waning, with marketers claiming they’ll increase their spend on email marketing by 8.9% in 2018. However, while some brands manage highly effective email marketing campaigns, others make mistakes that lead to customers ignoring messages or even unsubscribing from their mailing lists.

5 Essential Social Media Reporting Strategies

Digimind

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events.

Infographic: Super Bowl 52 by the Numbers

Meltwater

2018’s Super Bowl win was the Eagles first in the team’s 85 year history. That’s why going into the NFL Championship, it was no surprise that the Patriots with their… Read More >>>.

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Social Media Trends 2018: Here Is What Will Happen During 2018 (Infographic)

Devumi

Social media is an ever-changing field, with new developments coming constantly as platforms seek to improve their product. Here is a handy infographic listing some of the major social media trends 2018 is set to unveil.