Sat.Feb 03, 2018 - Fri.Feb 09, 2018

3 Ways to Use Social Media to Grow Membership

SocialFish

This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

Buffer Social

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change.

How Your Business Can Survive the 2018 “Facebook Apocalypse”

agora pulse

The sky is falling! The end is nigh!! This is #FacebookZERO!! It’s a Facebook Apocalypse!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

How to Prevent Trolls on Your Instagram Account

agora pulse

With over 500 million eager people logging in every single day, Instagram attracts users, marketers, and brands from every corner of the internet. But as the platform’s popularity continues to grow so does the number of not so humble trolls on Instagram.

5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change

Meltwater

Facebook has recently made some significant changes to the News Feed algorithm.If your business relies heavily on Facebook to generate engagement, drive product awareness, and bring in new leads, these changes will have… Read More >>>.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Shopping: A Solution for Businesses to Start Selling Instantly

The Social Media Hat

60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster

Infographic: Super Bowl 52 by the Numbers

Meltwater

2018’s Super Bowl win was the Eagles first in the team’s 85 year history. That’s why going into the NFL Championship, it was no surprise that the Patriots with their… Read More >>>.

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The Rise of Social Media Stories – What You Need to Know

Socially Sorted

If you’ve been on social media lately you’d have noticed the rise of Social Media Stories and the Story Format. But what does it mean for your business? In this post we look at the Rise of the Story (with a handy infographic) – from Instagram Stories to Snapchat. // Read More. The post The Rise of Social Media Stories – What You Need to Know appeared first on Socially Sorted.

What To Do If Your Brand Gets Trumped

Ignite Social Media

Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed.

A World Gone Social

Learn how companies must adapt to survive.

[eBook] Influencer Marketing: Identify the most relevant influencers for your audience

Audiense

Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Now for a few statistics….

Optimizing for the Twitter Search Results

Bill Hartzer

When we do SEO (Search Engine Optimization), most of the time we think about optimizing web pages and images for the Google search results. After all, we really can get traffic and sales for ranking well in the Google search results pages. But, what about Twitter?

3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

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How To Capture Winter Content (And Not Freeze)

Ignite Social Media

Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Trialling Downvote Dislike Button 2018 Algorithm

Laurel Papworth

How will the Facebook algorithm take into account Facebook post dislikes? After all there is already a sad and an angry response. Note that it is for public Facebook business page posts. Not rubbish your friends post up ??. Here come the trolls. Facebook enabling Facebook Business Page Trolls?

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SEO Services Provider is Key to Your Business Growth

Social Media Marketing

Your online presence primarily rests on your SEO strategies. Since, over 70 percent of Internet users click on the organic listings of search engines, getting top rankings is fundamental for any online business.

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7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign

The Social Media Hat

In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness. Learn more

Best Practices For Social Media Event Coverage

Ignite Social Media

In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time ready. Here are a few tips to keep in mind as your assembling the perfect social media team to cover any big game. Know the Rules. A game wouldn’t be any fun if players didn’t follow the rules, right? deflategate.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

New Instagram Stories Tools: Better Sharing Options Introduced

Devumi

The Instagram’s Stories feature has become very popular with users and marketers alike. The site is now introducing a host of new Instagram Stories tools to enhance the feature.

Measurement and Analytics a Hot PR Skill

Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume.

The #HireKoka update

Koka Sexton

Looking for a job is a job within itself. The past week has been busy. All in, I’ve talked with. The post The #HireKoka update appeared first on Koka Sexton.

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Social Media Roundup: Super Bowl LII

Ignite Social Media

The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. . Here’s a roundup of what some of the biggest brands were doing during the big game this year. . The NFL’s commercial featuring Eli Manning and Odell Beckham, Jr.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Pinterest Lens Text Search Added to Celebrate 1 Exciting Year of Lens Searching!

Devumi

Pinterest is celebrating the first year anniversary of its Lens search feature with a bang by announcing the new Pinterest Lens Text Search feature. Read how this new feature will help you find even more relevant pins.

The Super Bowl Of Advertising And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

How to Build Content to Address Your Customers’ Needs

Kikolani

How are you going to address the needs you have found in your customers? The answer is more complex than You're reading How to Build Content to Address Your Customers’ Needs , originally posted on Kikolani , authored and copyrighted by Kate Summers. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Blogging

The Good, the Bad, and the Ugly in Email Marketing in 2018

Pixlee

Email marketing has been an integral, and majorly successful, part of digital marketing for many years. The vitality of email marketing shows no signs of waning, with marketers claiming they’ll increase their spend on email marketing by 8.9% in 2018. However, while some brands manage highly effective email marketing campaigns, others make mistakes that lead to customers ignoring messages or even unsubscribing from their mailing lists.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.