Jon Loomer

FEBRUARY 9, 2018

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change. Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions.

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Organization Facebook Metrics Report 251

Buffer Social

FEBRUARY 8, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update , in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

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Facebook Feed Feedly Groups 168

The Social Media Hat

FEBRUARY 6, 2018

60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.

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Instagram Products Platform 168

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. Stay Calm. Don't Panic. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines.

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Feed Feedly News Facebook 145

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Social Media

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

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Feed Feedly News Tips 164

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” I call it participation marketing, and the reason is clear.

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Strategy Social Media Marketing Consultant 147

The Social Media Hat

FEBRUARY 5, 2018

In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness.

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Campaign 165

agora pulse

FEBRUARY 5, 2018

The sky is falling! The end is nigh!! This is #FacebookZERO!! It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At least not for free.). And perhaps part of that is true.

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Facebook News Feed Feedly 136

Ignite Social Media

FEBRUARY 9, 2018

There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we’re going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and how horrible I was at it. As time went on and I got older, trivia became more popular and showed up everywhere from bar hosted events to apps you could play with your friends.

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Engagement How To Skills Questions 134

Meltwater

FEBRUARY 5, 2018

2018’s Super Bowl win was the Eagles first in the team’s 85 year history. That’s why going into the NFL Championship, it was no surprise that the Patriots with their… Read More >>>.

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Team 134

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Social Media

Buffer Social

FEBRUARY 7, 2018

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order.

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Twitter Hashtag Hubspot Feed 111

agora pulse

FEBRUARY 8, 2018

With over 500 million eager people logging in every single day, Instagram attracts users, marketers, and brands from every corner of the internet. But as the platform’s popularity continues to grow so does the number of not so humble trolls on Instagram. Troll posts can detract from your brand’s message and make your followers feel uncomfortable.

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Instagram How To Construction Guidelines 130

Ignite Social Media

FEBRUARY 6, 2018

In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time ready. Here are a few tips to keep in mind as your assembling the perfect social media team to cover any big game.

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Eventful Social Media Guidelines Policies 115

Bill Hartzer

FEBRUARY 9, 2018

When we do SEO (Search Engine Optimization), most of the time we think about optimizing web pages and images for the Google search results. After all, we really can get traffic and sales for ranking well in the Google search results pages. But, what about Twitter? Twitter has a search box, and people really do use it. Have you thought about doing SEO for the Twitter search results page?

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Twitter News SEO List 100

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Socially Sorted

FEBRUARY 3, 2018

If you’ve been on social media lately you’d have noticed the rise of Social Media Stories and the Story Format. But what does it mean for your business? In this post we look at the Rise of the Story (with a handy infographic) – from Instagram Stories to Snapchat. // Read More. The post The Rise of Social Media Stories – What You Need to Know appeared first on Socially Sorted.

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Social Media Instagram Tools Content 108

Oktopost

FEBRUARY 6, 2018

Where did your GDPR journey begin? Let me guess…at the challenges, the concerns, the downsides? When diving into the details of GDPR, it can be hard to pinpoint the opportunities. GDPR gets you so wrapped up in the issue of consent – how to gain and prove it – that you end up completely ignoring […].

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Social Media Strategy Issues How To 91

Ignite Social Media

FEBRUARY 8, 2018

Imagine this scenario: you’re logging in for a regular morning sweep of your brand’s channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that’s almost never present in your feed. So, you dig a little deeper. After scrolling through the comment history, you notice that your brand has been mentioned by an influential political personality, and that’s when it hits you… your b

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Brands Conversation Social Media Feed 104

Audiense

FEBRUARY 6, 2018

Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Now for a few statistics…. According to a study by Google 70% of customers value a brand that engages with consumer passions and interests during a campaign. 82% of consumers feel highly influenced by the recommendations of a micro-influencer. 73% of marketers believe

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eBook Influencer Marketing Statistics 81

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Social Media

Kikolani

FEBRUARY 6, 2018

How are you going to address the needs you have found in your customers? The answer is more complex than You're reading How to Build Content to Address Your Customers’ Needs , originally posted on Kikolani , authored and copyrighted by Kate Summers. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

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Content How To Conference Resources 74

Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom. There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Ma

Tools 82

Tools Content management systems Analytics Skills 82

Ignite Social Media

FEBRUARY 7, 2018

The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. . Here’s a roundup of what some of the biggest brands were doing during the big game this year. .

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Social Media Eventful Fashion Feed 104

Social Media Marketing

FEBRUARY 8, 2018

Your online presence primarily rests on your SEO strategies. Since, over 70 percent of Internet users click on the organic listings of search engines, getting top rankings is fundamental for any online business. By helping to get high keyword ranking an SEO professional betters companies potential to attract new customers. An experienced SEO services provider can also help your website to be unique among other competitors.

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SEO Engineering Compete Consultant 64

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Social Media

Amy Porterfield

FEBRUARY 8, 2018

Biggest Takeaways You Don’t Want to Miss: Marie Forleo is back to tell it like it is. Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck […]. The post #197: How to 10X Your Results in 2018 (and Beyond) with 3 Dead Simple Strategies With Marie Forleo appeared first on Amy Porterfield | Online Marketing Expert.

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Strategy How To List Marketing 70

Devumi

FEBRUARY 9, 2018

The Instagram’s Stories feature has become very popular with users and marketers alike. The site is now introducing a host of new Instagram Stories tools to enhance the feature. Sharing posts in Stories In a message to technology website TechCrunch, Instagram confirmed that it is currently testing a new sharing function for Stories. The new […].

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Instagram Tools Hosting Features 60

Ignite Social Media

FEBRUARY 5, 2018

Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything. During the winter months (especially in less hospitable climes), one’s ability to create social media content can be restricted, to say the least.

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Content How To Social Media Feed 99

Marketing to Serve

FEBRUARY 3, 2018

Xero, one of New Zealand’s most iconic companies, is on a roll. Xero has serviced millions of people globally with its accounting software. Accountants and business owners have benefited tremendously from the softwares usability and continual development. Xero has done more than winning large numbers of customers, Xero has won true fans. Xero hasn’t gotten to the point of prominence accidentally, I think it would be hard to make accounting so popular without trying.

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Banking Software Small Business Discount 60

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Social Media

Pixlee

FEBRUARY 4, 2018

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers.

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UGC Brands Content Crowdsourcing 65

Devumi

FEBRUARY 9, 2018

Pinterest is celebrating the first year anniversary of its Lens search feature with a bang by announcing the new Pinterest Lens Text Search feature. Read how this new feature will help you find even more relevant pins. Pinterest Lens text search added The first iteration of the Pinterest Lens tool started rolling out in February […]. The post Pinterest Lens Text Search Added to Celebrate 1 Exciting Year of Lens Searching!

Features 60

Features Tools Strategy Content 60

Your Escape From 9 to 5

FEBRUARY 7, 2018

Sometimes, having too many options is not good. Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content? Social networks, blogs, and websites are only a few. There are streaming platforms, podcasting platforms, webinars, email — all kinds of different ways to serve content. Then, the content itself offers plenty of options.

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Trends Real Estate Content Marketing 65

Twist Image

FEBRUARY 5, 2018

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

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Advertising Airlines Upcoming Google 51

Sherrilynne Starkie

FEBRUARY 8, 2018

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Facebook loses a million users. Listly by Sherrilynne Starkie. This week's top social media news featuring Twitter, Instagram and Facebook. Follow List. Embed List. 1. Facebook loses a million users. Feb 08, 2018. For the first time ever, Facebook lost about a million daily active users in the US and Canada.

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Facebook Instagram Influencer Activities 45