Dave Fleet
NOVEMBER 8, 2010
Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about. When the editor of the magazine asked what she wanted, Gaudio told the. she wanted an apology and a $130 donation to the Columbia Journalism School as compensation.
Waxing UnLyrical
NOVEMBER 11, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. That’s him as a dashing young officer, right there. I should say “wars&# since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he retired as a Group Captain, he’d seen his fair s
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SocialFish
NOVEMBER 11, 2010
* deep breath * There. I said it. And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking.
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C
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Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
This is a guest post by Angela Denby. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.
Mindjumpers
NOVEMBER 11, 2010
Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Two days ago, the winners of the competition were revealed at an event at the Legion of Honor in San Francisco, and founder of the Bees Awards, Bastien Beauchamp, tells us that the event was very well received.
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Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. I will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to C
Waxing UnLyrical
NOVEMBER 10, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! I hadn’t actually spoken (voice-to-voice) with Gini before, so it was great to finally do so, as well as talk to Danny after ages and Joe after not-so-long.
Mindjumpers
NOVEMBER 8, 2010
Tweet Now, with even more than 150 million active mobile users on Facebook, the development of Facebook mobile has gone very fast. More and more users have joined the platform, and together with the constant introduction of new applications, it keeps attracting more individuals to Facebook mobile. If we just take a look at the difference of users in 2009 and 2010 on the infographic (compiled by FlowTown ), it’s easy to spot a great increase.
SocialFish
NOVEMBER 12, 2010
This is a guest post by Brian Jenkins, who writes about Careers in Computer Science. He has been writing about this and other career-related topics for BrainTrack since 2008. Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills.
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Direct Marketing Observations
NOVEMBER 8, 2010
Recently I had 3 conversations with a cab driver, a plumber and a CEO. Each conversation revolved around the customer experience. I want to share with you the gist of each conversation. The Cab Driver: I actually had 3 cabbie’s but it was the 3rd one who had really understood the customer experience. Look I get it, if you take enough cabs, you’re going to get the gamut of drivers, but I think it’s interesting to see how some know how to engage the customer and how others could
Socialized
NOVEMBER 8, 2010
I read something that made me wonder about the state of social media in what might be called "the industries," large business that don't typically sell directly to consumers. Social media has definitely arrived in the media and entertainment industries. And its low cost of adoption and reliance on people.
Saying It Social
NOVEMBER 7, 2010
Cultivating your Social Media Marketing Garden. I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.
SocialFish
NOVEMBER 8, 2010
Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
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Direct Marketing Observations
NOVEMBER 12, 2010
I’m reading the book Life by Keith Richards , the talented, weathered survivor and lead guitarist of the Rolling Stones. I must say it’s an interesting read, but while reading it, the following sentence caught me eye. The music might be the trigger but the bullet nobody knows what that is… Apply that statement to all that’s happening in the world of social media and digital communications.
Webbiquity SMM
NOVEMBER 8, 2010
Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Now in its second year, the B2BTOTY award recognizes examples of the outstanding use of Twitter by B2B personalities, vendors, publishers, organizations and institutions.
Waxing UnLyrical
NOVEMBER 6, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. So much to do So much to know To live, to love, to hurt, to grow.
SocialFish
NOVEMBER 7, 2010
We would love it if you would check out our Facebook page for Open Community … and we would love it even more if you would post a photo of the book when it arrives on your doorstep – thanks to Steve Briggs, Dave Sabol and Garry Polmateer for posting your photos already! We’re going to be using this page (alongside our blog) not only to link to all of the various book tour blog posts and any other cool stuff we find related to the concept of Open Community, but we’ll also
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Idaconcpts
NOVEMBER 12, 2010
On the October 18 – 24, 2010 edition of Bloomberg Businessweek, there was an article entitled Etiquette School for Dummies, later on titled Why Etiquette Schools Are Thriving at Businessweek’s website. What about some context about when the pictures were taken? After reading this article and seeing the comparison above (which I wonder why does not include any mention of the context of when the picture was taken), I was wondering one thing: “Why do the Baby Boomers are so angry
Social Media Marketing
NOVEMBER 10, 2010
Few people understand the constant pressure that the corporate social strategist is faced with. On any given day, the pressure can include internal challenges such as culture change, demands on proving the worth of programs, program development and execution, vague understanding of the role by some colleagues, the necessity of integrating the function throughout the enterprise, as well as external demands such as interview requests and a constant barrage of questions via email, Facebook and Twit
Adam Sherk
NOVEMBER 9, 2010
The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a kid who grew up loving stories and more specifically words. The stories found in books, articles, songs, poems – you name it – have an amazing ability to conjure up entirely new worlds around us.
SocialFish
NOVEMBER 9, 2010
Spread the Word about Open Community. Do you believe in the concepts in our book, Open Community , as passionately as we do? Do you have an example of Open Community in action? Are you curious to see where the conversations around building community online go next? Help us spread the word about Open Community (the book) and Open Community (the concept).
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Waxing UnLyrical
NOVEMBER 7, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&# In other words, something very unusual.
Kikolani
NOVEMBER 9, 2010
This is a guest post by Tristan Higbee from Blogging Bookshelf. It’s one of the irrefutable, iron-clad laws of blogging: everyone loves list posts. You’ve no doubt written your fair share of list posts, and they’ve no doubt been among the more successful posts on your blog. But sometimes blogger’s block hits hard and you don’t have that golden idea for your next post.
Debbie Weil
NOVEMBER 6, 2010
Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. It’s not as easy to find this spot as you might think. Most organizations are engaging in one-way news-dispersing conversations on their Facebook pages. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback.
SocialFish
NOVEMBER 11, 2010
Here’s the schedule for our Open Community Virtual Book Tour for next week. Don’t have the book yet? Buy it now. Get this badge. 11/15/10 – Thanks for Playing | Elizabeth Engel. 11/15/10 – Pulse + Signal | Andre Blackman. 11/17/10 – Association Subculture Blog | Shelly Alcorn. 11/18/10 – Kivi’s Nonprofit Communication Blog | Kivi Leroux Miller. 11/19/10 – Association Headquarters Blog. 11/19/10 – Hive Talkin’ Blog | The Beekeeper
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Idaconcpts
NOVEMBER 9, 2010
Whenever information is needed, it seems that the first outlets most people turn to are search engines. As such, search engines are constantly evolving to keep up with the latest user demands. One of the latest developments that is rapidly expanding in popularity is the idea of image based search engines rather than keyword based searches. When using a traditional search engine to locate specific information, you have undoubtedly become frustrated at one time or another from keywords producing i
Kikolani
NOVEMBER 12, 2010
This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great discount code for November, and life on Facebook on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. The 10 most effective things you can do to build traffic – the best tips offered by readers.. 5 ways to measure your online reputation as a blogger – what reall
Janet Fouts
NOVEMBER 8, 2010
What again? Every few months somebody proclaims that blogging is dead and being replaced by micro blogging and other media and this post on the Forbes blog by Jeff Bercovici seems to say that Facebook and Twitter are replacing blogging. “It’s hard to recall these days, now that most bloggers are corporate drones (*cough*), but blogging was originally the pursuit of hobbyists. &#.
Convince & Convert
NOVEMBER 11, 2010
Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. But it’s not really about the bits and bytes and data and Dick Costolo, is it? It envelopes us, but technology is only the third most important “ly&# in social media. We don’t use social media because we’re enthralled by technology, we use social media because we yearn to connect with one another.
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