How to Optimize For and Track Facebook Custom Events
Jon Loomer
AUGUST 30, 2021
Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? First, when we speak of “events” in this context, I’m referring to pixel events. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their websit
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