August, 2021

3 Key Steps Towards Maximizing Your Social Media Marketing Approach

Social Media Today

Get your social media marketing strategy aligned with concrete targets and goals with these tips

Tips 171

Top 9 Post-Pandemic Marketing Strategies to Steer your Business

The Realtime Report

Top 9 Post-Pandemic Marketing. Strategies to Steer your Business. The pandemic has been quite tough for all businesses worldwide. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways.

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10 [REAL] Ways To Make Money Using The Web Or Social Media

SocMed Sean

Ever wondered if you can actually make money by creating content? The answer is yes (I do) and here are 10 realistic way that you can start right now. The post 10 [REAL] Ways To Make Money Using The Web Or Social Media appeared first on SocMedSean - Social Media Sean.

37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Empathy in Marketing [Part 3]: Practical Ways to Foster Empathy in Marketing

Audiense

In Part 2 of our “Empathy in Marketing” series , we covered some of the best ways to get a better understanding of your audience. Now we’ll take a look at some practical steps to put that knowledge to good use for empathetic marketing. Audience Intelligence

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LinkedIn is Shutting Down LinkedIn Stories from the End of Next Month

Social Media Today

LinkedIn says that it will take what it's learned from Stories use to re-focus on new video products

5 Ways to Boost Your Content Marketing Strategy

The Realtime Report

5 Ways to Boost Your. Content Marketing Strategy. Has your company’s website been lacking in traffic and engagement as of late? Does it feel like all your efforts are missing the mark and not having the desired approach?

8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

Who Really Owns Social Selling?

Convince & Convert

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How digital intelligence can revolutionise your buyer personas

Audiense

What does digital intelligence mean to you? How can you use it in your marketing campaigns and feed it into your wider business strategy?

The Pros and Cons of Social Media

Ignite Social Media

In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people.

5 Ways to Improve Your Social Media Branding and Sales Efforts

Social Media Today

Social media marketing can drive branding and direct sales results - when you consider the bigger picture of your efforts

Brands 171

Audience Targeting Options Facebook Needs in the Age of Less Tracking

Jon Loomer

We’re entering a time when tracking users from app to app and website to website is becoming increasingly difficult. Browser settings and Apple’s iOS 14.5 update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

SaaS marketing: 5 brilliant examples from tech companies

Awario

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

The Secrets of Unboxing Videos

Convince & Convert

Social selling of consumer products often includes sharable “unboxing video experiences” posted by influential reviewers and fans. They range widely in production values, but the secret is not just in the video. The key is in the star of the show—the box itself. By John Parsons.

Video 109

Why personality insights are the secret weapon in creating powerful marketing strategies

Audiense

We spend so much time building detailed buyer personas, but how often do we really think about the kind of personalities we’re trying to appeal to?

Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all aspects of our lives and businesses.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Social Media Today

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential

Natalie Lambert on Why Measuring TOFU Content is Painful

Oktopost

Natalie Lambert, Global Director of Storytelling for Google Cloud at Google, takes the hot seat today. Listen to the podcast: For more thought leadership on measuring TOFU content and measurement, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn.

B2B 105

How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

This Is How Often You Should Post on Instagram According to 81M Posts

Later

How often should you post to Instagram each week? If you work in social media, you’ve probably asked yourself this exact question at one point or another. To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What is Data Bias? And why you should care

Audiense

Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias.

Data 131

The Complete List of Advertising Restrictions on Social Networks

Ignite Social Media

Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks.

LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact

Social Media Today

The guide covers all aspects of paid and organic strategy on LinkedIn, and how they can work together to boost your brand performance

How to Optimize For and Track Facebook Custom Events

Jon Loomer

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events?

Auseh Britt on Navigating the Return of Events

Oktopost

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

10-Year Anniversary of Hurricane Irene

The Realtime Report

10-Year Anniversary of Hurricane Irene. This week is the 10-year anniversary of Hurricane Irene, which impacted many of the Caribbean Islands and several states along the eastern U.S., from South Carolina to Maine.

Empathy in Marketing: How to Know Your Audience Better for Empathetic Marketing [Part 2]

Audiense

To show empathy in your marketing, you need to know and understand your audience first. For this, you need research and data to give you insights into your audience. Audience Intelligence

Do’s and Don’ts of Cross-Promotion

Ignite Social Media

Quality content creation is key in any business’s social presence and strategy. No matter your brand’s goal—whether it is growth, retention, or anything in between, it is imperative to optimize your content to make sure it’s being utilized most effectively to reach those goals.