August, 2021

3 Key Steps Towards Maximizing Your Social Media Marketing Approach

Social Media Today

Get your social media marketing strategy aligned with concrete targets and goals with these tips

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda.

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5 Ways to Boost Your Content Marketing Strategy

The Realtime Report

5 Ways to Boost Your. Content Marketing Strategy. Has your company’s website been lacking in traffic and engagement as of late? Does it feel like all your efforts are missing the mark and not having the desired approach?

10 [REAL] Ways To Make Money Using The Web Or Social Media

SocMed Sean

Ever wondered if you can actually make money by creating content? The answer is yes (I do) and here are 10 realistic way that you can start right now. The post 10 [REAL] Ways To Make Money Using The Web Or Social Media appeared first on SocMedSean - Social Media Sean.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Empathy in Marketing [Part 3]: Practical Ways to Foster Empathy in Marketing

Audiense

In Part 2 of our “Empathy in Marketing” series , we covered some of the best ways to get a better understanding of your audience. Now we’ll take a look at some practical steps to put that knowledge to good use for empathetic marketing. Audience Intelligence

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Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Social Media Today

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential

SaaS marketing: 5 brilliant examples from tech companies

Awario

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

Top 9 Post-Pandemic Marketing Strategies to Steer your Business

The Realtime Report

Top 9 Post-Pandemic Marketing. Strategies to Steer your Business. The pandemic has been quite tough for all businesses worldwide. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways.

Who Really Owns Social Selling?

Convince & Convert

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What is Data Bias? And why you should care

Audiense

Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias.

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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all aspects of our lives and businesses.

LinkedIn is Shutting Down LinkedIn Stories from the End of Next Month

Social Media Today

LinkedIn says that it will take what it's learned from Stories use to re-focus on new video products

8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Avoid Falling Prey To FlyTrap Malware

Tweaklibrary

Various kinds of Malware are looming around freely and threat actors seem to be feasting on unsuspecting users using the various kinds of malware. So much so that they are not leaving any device from their clutches.

How To 108

The Secrets of Unboxing Videos

Convince & Convert

Social selling of consumer products often includes sharable “unboxing video experiences” posted by influential reviewers and fans. They range widely in production values, but the secret is not just in the video. The key is in the star of the show—the box itself. By John Parsons.

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Empathy in Marketing: How to Know Your Audience Better for Empathetic Marketing [Part 2]

Audiense

To show empathy in your marketing, you need to know and understand your audience first. For this, you need research and data to give you insights into your audience. Audience Intelligence

The Pros and Cons of Social Media

Ignite Social Media

In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Ways to Improve Your Social Media Branding and Sales Efforts

Social Media Today

Social media marketing can drive branding and direct sales results - when you consider the bigger picture of your efforts

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How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

This Is How Often You Should Post on Instagram According to 81M Posts

Later

How often should you post to Instagram each week? If you work in social media, you’ve probably asked yourself this exact question at one point or another. To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos).

Natalie Lambert on Why Measuring TOFU Content is Painful

Oktopost

Natalie Lambert, Global Director of Storytelling for Google Cloud at Google, takes the hot seat today. Listen to the podcast: For more thought leadership on measuring TOFU content and measurement, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why personality insights are the secret weapon in creating powerful marketing strategies

Audiense

We spend so much time building detailed buyer personas, but how often do we really think about the kind of personalities we’re trying to appeal to?

The Complete List of Advertising Restrictions on Social Networks

Ignite Social Media

Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks.

Twitter Officially Launches Integration of Revue Newsletter Subscriptions Direct from User Profiles

Social Media Today

The new button will help Revue creators gain more direct subscribers from their Twitter presence

Ways To Get Rid of Every Spec of Personal Information on Mac

Tweaklibrary

Sometimes, it becomes necessary to remove every ounce of data that resides on your Mac. The reasons for this can be one too many. Maybe you are planning to sell your old Macbook or it could be that you are giving your Mac for repairs.

10-Year Anniversary of Hurricane Irene

The Realtime Report

10-Year Anniversary of Hurricane Irene. This week is the 10-year anniversary of Hurricane Irene, which impacted many of the Caribbean Islands and several states along the eastern U.S., from South Carolina to Maine.

Auseh Britt on Navigating the Return of Events

Oktopost

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

[INTERVIEW] Building human connections in the healthcare sector

Audiense

Ángel González is an advertising professional with almost 40 years of experience. He started his career working for international consumer ad agencies before moving to the healthcare sector as managing director and co-president of Publicis Healthcare Spain. Audience Intelligence

What’s New With YouTube Shorts?

Likeable

WHAT HAPPENED. YouTube has been taking on TikTok and Instagram Reels in the form of YouTube Shorts—vertical-optimized videos that are up to 60 seconds long with the option to capture multiple clips. Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording.