August, 2021

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How to Optimize For and Track Facebook Custom Events

Jon Loomer

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? First, when we speak of “events” in this context, I’m referring to pixel events. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their websit

Eventful 215
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How Freelancers Can Use LinkedIn's Latest features to Generate More Leads

Social Media Today

Whether you’re a consultant, a coach, a freelancer or an entrepreneur, these LinkedIn features can help you get new clients and grow your business.

Features 216
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Last year was certainly full of changes and uncertainties. We saw major shifts in all aspects of our lives and businesses. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands.

Trends 184
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8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.

Analysis 176
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Who Really Owns Social Selling?

Convince & Convert

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

Training 173
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Empathy in Marketing [Part 3]: Practical Ways to Foster Empathy in Marketing

Audiense

In Part 2 of our “Empathy in Marketing” series , we covered some of the best ways to get a better understanding of your audience. Now we’ll take a look at some practical steps to put that knowledge to good use for empathetic marketing.

Marketing 170

More Trending

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LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact

Social Media Today

The guide covers all aspects of paid and organic strategy on LinkedIn, and how they can work together to boost your brand performance.

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3 Insights About Instagram Reels Users

Ignite Social Media

Curious who the users of Instagram Reels are? Our team was eager to learn more about who the users are and what they are interested in. We are breaking down 3 Global Web Index insights of IG Reels users below. Overview of Instagram Reels. Reels is relatively new to Instagram, want a quick recap of what all Reels entails? Read our blog post, here. TikTok vs.

Instagram 172
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Settlement Payments Sent for Google Plus Profile Litigation

Bill Hartzer

If you were a member of the settlement class of the Google Plus Profile Litigation, then you may have received a payment from PayPal. Just like others are reporting via social media posts, I received my settlement payment of a whopping $2.15 to my PayPal account today. If you have not received your $2.15 via PayPal, then you may still receive the payment.

Google 164
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SaaS marketing: 5 brilliant examples from tech companies

Awario

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products.

Examples 163
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What is Data Bias? And why you should care

Audiense

Have you ever looked at audience data and thought that it does not seem completely real or accurate? It could be a result of data bias. Data bias is when the source data is skewed, providing results that are not fully representative of the audience you are researching, and can be either intentionally or unintentionally done. Either way, data bias is something to be taken into account in your planning and strategy.

Data 170
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How to Use Facebook Automated Rules to Prevent Auction Overlap

Jon Loomer

Facebook advertisers often struggle with performance due to auction overlap. In most cases, advertisers combat overlap by diagnosing the problem and then making adjustments manually. There is now an automated approach to addressing auction overlap using Automated Rules. In this post, we’ll talk more about what auction overlap is and how to prevent it with a rule template.

Facebook 205
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Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Social Media Today

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

Instagram 218
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The Pros and Cons of Social Media

Ignite Social Media

In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media holds a great deal of power in most people’s lives and takes up a great deal of time, with the average person spending an estimated 145 minutes per day using social media platforms.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Let’s look at how to make a social media influencer program work for you.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch.

Research 143
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How digital intelligence can revolutionise your buyer personas

Audiense

What does digital intelligence mean to you? How can you use it in your marketing campaigns and feed it into your wider business strategy? We decided to wrap up our inspiring three-day Buyer Persona summit by bringing together a panel of digital marketing experts and consultants to discuss how digital intelligence informs buyer personas.

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This Is How Often You Should Post on Instagram According to 81M Posts

Later

How often should you post to Instagram each week? If you work in social media, you’ve probably asked yourself this exact question at one point or another. To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). Here’s what we found: How Many Times Should You Post on Instagram Per Week? . Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be.

Instagram 132
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Twitter Opens Up Ticketed Spaces to Selected Users, Another Step in its Creator Monetization Push

Social Media Today

Twitter's expanding access to its ticketed Spaces option, providing another way for creators to monetize their Twitter presence.

Twitter 215
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Do’s and Don’ts of Cross-Promotion

Ignite Social Media

Quality content creation is key in any business’s social presence and strategy. No matter your brand’s goal—whether it is growth, retention, or anything in between, it is imperative to optimize your content to make sure it’s being utilized most effectively to reach those goals. One of the best and most successful ways to do this is cross-promotion. .

Instagram 161
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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8 billion global industry. But what cut of that is your average, non-Kylie Jenner influencer getting per post?

Price 145
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers.

Campaign 138
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Empathy in Marketing: How to Know Your Audience Better for Empathetic Marketing [Part 2]

Audiense

To show empathy in your marketing, you need to know and understand your audience first. For this, you need research and data to give you insights into your audience.

Marketing 164
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What’s New With YouTube Shorts?

Likeable

WHAT HAPPENED. YouTube has been taking on TikTok and Instagram Reels in the form of YouTube Shorts—vertical-optimized videos that are up to 60 seconds long with the option to capture multiple clips. Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip on your phone from the YouTube app and edit similarly to TikTok and Reels (e.g. add music and text, string clips together, etc.).

YouTube 121
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LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

Social Media Today

The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.

LinkedIn 218
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TikTok Stories: Here’s Everything We Know About TikTok’s Latest Pilot

Later

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. Here’s everything you need to know about TikTok Stories: What Are TikTok Stories? TikTok has announced they are piloting their own version of Stories — an additional avenue for users to share creative content that will disappear

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

People watch more than a billion hours of video on YouTube every day. Over on TikTok, more than a billion individual videos are viewed daily. Even Instagram — the world’s most popular photo-sharing app — has announced that it’s shifting its focus to video … probably because Instagram videos get twice the engagement of Instagram photos. Overall, the average person spends about 100 minutes a day watching online videos.

Video 144
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How to use chatbots to enhance the customer experience

Sprout Social

For a long time, brands have struggled to deliver incredible customer service over the phone, wading through the long lines of people waiting on hold and solving one individual problem at a time. But the advent of the internet and the instant gratification that consumers seek today means that brands have to go one step further. It’s not enough to hide a phone number at the bottom of your website and make people wait for an hour just to speak to someone.

How To 130
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Introducing Our Canva Integration: Design and Share Visual Content Instantly

Buffer Social

If you’re building your own business or work in social media, chances are you’ve heard of Canva. It’s the do-it-yourself design platform that has taken the world by storm, with more than 50 million people using it every month to create graphics and other visuals. Today, we’re excited to share that you can now use Canva and Buffer together to create and publish social media posts, without having to leave Buffer.

Content 114
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#391: What Is A Digital Course? The How, What, & Why They’re Magic

Amy Porterfield

The Digital Course Industry Is BOOMING — Here’s Why Not many of my friends understand what I do for work. Do you ever feel this way? Even sweet Hobie — who’s been around my business since the day it started — can barely wrap his head around how I bring home a paycheck every month. […]. The post #391: What Is A Digital Course?

Course 114
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YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

Social Media Today

Users will be able to access specific video sections direct from search results, which could have specific SEO considerations.

SEO 217