April, 2021

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 234

YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

Social Media Today

Parent company Alphabet has provided an overview of YouTube's growing ad business in its latest earnings report

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Nurturing Joy – a Half-day Mindfulness Retreat

Janet Fouts

Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy.

Energy 171

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

B2B 209

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5

Zuckerberg Lays Out Plans for New Revenue Tools for Instagram Creators, and Improved Brand Promotional Offerings

Social Media Today

Facebook CEO Mark Zuckerberg has announced plans for coming monetization tools for Instagram creators

Tools 171

Mindfulness Without the Bells and Beads- #MindfulSocial with @mindfulclif

Janet Fouts

The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “ M ” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title.

Skills 135

Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with

Issues 131

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising.

How to Create a Real Estate Social Media Marketing Plan From Scratch

Socialmedia.biz

Social media platforms can be an amazing way to increase sales for realtors. It’s free advertising and a great way to get referrals and connections. But only when done correctly. It takes more strategy than just posting a picture of the front of a property with some details.

How a nonprofit used audience targeting to raise $1M for social justice

Audiense

Audience targeting is about so much more than just finding people to serve ads to. Audience Intelligence

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Facebook Announces First Stage of Newsletter Push, with $5 Million in Funding for Journalists

Social Media Today

Facebook has announced the first stage of its coming newsletter integration, with new funding to lure writers across

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source.

Marketing mistakes in working with social media in B2B

Awario

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them

B2B 122

How Brands Can Effectively Support Their Social Media Managers

Ignite Social Media

This post was originally publish on Forbes on March 15, 2021. It’s been a rough year for pretty much everyone. And social media has become a less friendly place along the way.

How To Grow Your Local Business on Instagram

Socialmedia.biz

Increasing a local business clientele through social media might be challenging. With such a huge competition on Instagram, standing out from the crowd is getting harder and harder over the years. Instagram is now estimated to have 1.074 billion users, 73.5

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 fast and furious trends driving the automotive industry

Audiense

Last week saw the beginning of an insightful new series of workshops by Contagious, exploring advertising creativity and innovation across a wide range of industries from automotive and entertainment to FMCG and financial services. Audience Intelligence

Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators

Social Media Today

Twitter is launching an initial test of its new Professional Profiles for brands and creators

Brands 171

Why Marketing is Crucial to the Success of a Business

The Realtime Report

Why Marketing is Crucial. to the Success of a Business. Whether you are an existing and established company or are just setting out on your entrepreneurial journey, there are numerous components that need to be considered when going through this start-up process.

Twitter analytics tools to set up a marketing strategy

Awario

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Announces New Features for Creators to Make Money

Later

Instagram is working on a new suite of tools to help influencers and creators make money on the platform. . The company announced it is developing three major new monetization features for creators: Creator Shops, affiliate commerce, and a “branded content marketplace.”.

Social Media Disinformation Likely to Keep Expanding

Socialmedia.biz

From politics and healthcare to news about global problems like climate change, social media disinformation has reached epidemic proportions and is likely to keep getting worse.

Behavior Change Through Tiny Habits

Janet Fouts

Have you ever done something that was so automatic you didn’t even realize you were doing it? Did you regret it? Can you think of a behavior you’d like be doing and don’t? Or maybe a behavior you’d like to change, but no matter how you try you haven’t been able to manage it? Me too. And it bugs me.

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

Social Media Today

Facebook has announced a range of new features to tap into the rising audio social trend

Tools 171

Will Clubhouse be the Next Apple?

Webbiquity SMM

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons.

Apple 159

Important Tips for Pinterest Marketing 

The Realtime Report

Important Tips for. Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities.

Tips 105

How 5 Social Media Managers Protect Their Mental Health

Later

Working in social media is an amazing way to channel your creativity and connect with different communities. . But managing multiple social media accounts, and all the responsibilities that come with it, can impact your mental health.

Best Practices for Social Media Customer Service

Socialmedia.biz

Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. Today, your clients want one thing above anything else: a great customer experience, powered by fantastic service and support.

Price 106