April, 2021

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 238

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

B2B 272
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Nurturing Joy – a Half-day Mindfulness Retreat

Janet Fouts

Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy.

Energy 176

YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

Social Media Today

Parent company Alphabet has provided an overview of YouTube's growing ad business in its latest earnings report

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men.

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 195

Marketing mistakes in working with social media in B2B

Awario

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them

B2B 146

Mindfulness Without the Bells and Beads- #MindfulSocial with @mindfulclif

Janet Fouts

The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “ M ” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title.

Skills 172

Instagram Launches First Edition of 'Instagram Insider' Digital Magazine, Highlighting Platform Trends

Social Media Today

Instagram has published the first edition of its new 'Instagram Insider' digital magazine, highlighting key content trends and influenctial creators

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Take Photos That Perform Well On Social Media Platforms Like Instagram?

SocMed Sean

Instagram is quickly becoming one of the most widely-adopted social networks out there. While it was a rising star before its acquisition by Facebook, having the backing of the largest social network has certainly helped it continue to grow in popularity. From Khloe?

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5

Will Clubhouse be the Next Apple?

Webbiquity SMM

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons.

Apple 206

How To Grow Your Local Business on Instagram

Socialmedia.biz

Increasing a local business clientele through social media might be challenging. With such a huge competition on Instagram, standing out from the crowd is getting harder and harder over the years. Instagram is now estimated to have 1.074 billion users, 73.5

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Will marketing become more human thanks to technology?

Audiense

Let’s ask the question again: will marketing become more human thanks to technology? For the B2B sector, the answer is yes, according to Forrester. For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch.

B2B 144

Zuckerberg Lays Out Plans for New Revenue Tools for Instagram Creators, and Improved Brand Promotional Offerings

Social Media Today

Facebook CEO Mark Zuckerberg has announced plans for coming monetization tools for Instagram creators

Tools 171

Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising.

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with

Issues 135

How to Create a Real Estate Social Media Marketing Plan From Scratch

Socialmedia.biz

Social media platforms can be an amazing way to increase sales for realtors. It’s free advertising and a great way to get referrals and connections. But only when done correctly. It takes more strategy than just posting a picture of the front of a property with some details.

How a nonprofit used audience targeting to raise $1M for social justice

Audiense

Audience targeting is about so much more than just finding people to serve ads to. Audience Intelligence

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131

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

Social Media Today

Facebook has announced a range of new features to tap into the rising audio social trend

Tools 171

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Channeling the Chaos of Social Media via Tools

Ignite Social Media

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos.

Tools 128

Why Marketing is Crucial to the Success of a Business

The Realtime Report

Why Marketing is Crucial. to the Success of a Business. Whether you are an existing and established company or are just setting out on your entrepreneurial journey, there are numerous components that need to be considered when going through this start-up process.

3 CEOs Talk Through Pains of Employee Retention

Oktopost

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Relationships and Empathy in Influencer Marketing

Socialmedia.biz

[PODCAST] Winning your audience by being cognizant of their world

Audiense

Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense.

Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update

Social Media Today

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers

Apple 171

How Brands Can Effectively Support Their Social Media Managers

Ignite Social Media

This post was originally publish on Forbes on March 15, 2021. It’s been a rough year for pretty much everyone. And social media has become a less friendly place along the way.

Important Tips for Pinterest Marketing 

The Realtime Report

Important Tips for. Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities.

Tips 120