Janet Fouts

APRIL 21, 2021

Joy? Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy. If you are like most of us in today’s busy world you might be feeling like: You know you need to take time to fill your own energy stores, but you feel guilty taking the time for yourself.

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Energy Groups Groups Course 235

Jon Loomer

APRIL 5, 2021

Back in February, I covered the challenges facing different types of businesses when it comes to domain verification, the 8-event limit, and conversion optimization. It looks like there may be a glimmer of hope for some e-comm businesses, particularly those using Shopify. Understand that this entire situation is fluid. Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking.

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Conversation Facebook Eventful Aggregator 216

Social Media Today

APRIL 20, 2021

YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes.

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Ignite Social Media

APRIL 15, 2021

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year.

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Socialmedia.biz

APRIL 23, 2021

From politics and healthcare to news about global problems like climate change, social media disinformation has reached epidemic proportions and is likely to keep getting worse. According to the Pew Research Center, at least one in five Americans admit to getting the bulk of their political news from social media platforms like Facebook and Twitter.

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Social Media News Research Platform 194

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

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Audiense

APRIL 14, 2021

Let’s ask the question again: will marketing become more human thanks to technology? For the B2B sector, the answer is yes, according to Forrester. For a few analysts at the global market research company, in 2021 technology will help enhance marketers’ and sellers’ human touch. “COVID-19 has changed B2B marketing and sales - perhaps forever. Savvy marketers and sellers will seize the moment and transform their approaches to become truly buyer-centric”.

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B2B Marketing Research Questions 184

Social Media Today

APRIL 9, 2021

The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.

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Influencer Survey Video Team 218

Ignite Social Media

APRIL 2, 2021

This post was originally publish on Forbes on March 15, 2021. It’s been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social Media , we do nothing but social media marketing.

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Social Media Management Social Media Brands Guidelines 190

Socialmedia.biz

APRIL 22, 2021

Increasing a local business clientele through social media might be challenging. With such a huge competition on Instagram, standing out from the crowd is getting harder and harder over the years. Instagram is now estimated to have 1.074 billion users, 73.5 million more than its number of users in 2020. Imagine how many of these are brand accounts. The importance of having a brand Instagram.

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Instagram How To Social Media Brands 177

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Awario

APRIL 20, 2021

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with.

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Issues Brands Marketing Trends 170

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. What do I mean by that? It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

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Engagement Social Media How To Hubspot 156

Audiense

APRIL 6, 2021

You put work into making sure your products are of the highest quality. But if you sell hot dogs and your marketing campaigns only reach vegetarians, it doesn’t matter how amazing the product is. Understanding your audience is a basic prerequisite to finding and maintaining any success as a business, and performing audience analysis is how you achieve that.

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Social Media Today

APRIL 29, 2021

Instagram has published the first edition of its new 'Instagram Insider' digital magazine, highlighting key content trends and influenctial creators.

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Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach.

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Socialmedia.biz

APRIL 25, 2021

Social media platforms can be an amazing way to increase sales for realtors. It’s free advertising and a great way to get referrals and connections. But only when done correctly. It takes more strategy than just posting a picture of the front of a property with some details. So if you want to start a Real Estate Social Media Marketing plan from scratch where do you begin?

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Real Estate Social Media Marketing How To 171

Hootsuite

APRIL 26, 2021

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool.

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API Facebook How To Eventful 145

WebInKnow

APRIL 23, 2021

Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve as advisor. It’s been several months since I became involved, and I’m even more excited about Lately now that I have been using it.

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Social Media Platform Company Analysis 145

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Sprout Social

APRIL 14, 2021

The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

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Social Media Today

APRIL 29, 2021

Snapchat has published its second Diversity Annual Report, which outlines the various ways in which the company is looking to maximize inclusion and equality.

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Tools Report Publishing Company 208

Ignite Social Media

APRIL 27, 2021

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these stormy waters. There are a wide variety of strategies behind success in social media marketing. “ Community and social media are powerful tools when paired together ” and social media management tools make th

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Tools Social Media Social Media Management Report 176

Likeable

APRIL 19, 2021

What do Taco Bell, Shawn Mendes, Bratz dolls, and Elon Musk have in common? We’ll answer for you: All four have recently connected with their audiences by minting and selling non-fungible tokens. In recent months, conversations about NFTs have taken over social media, but many people are still unclear about what they are, why they matter, and how to enter the world of cryptocurrency.

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Trends Avatar Real Estate Meme 124

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Hootsuite

APRIL 19, 2021

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is! When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. Scheduling posts can help your brand post consistently and stay on top of posting schedules.

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HootSuite Facebook How To Template 145

Later

APRIL 30, 2021

Instagram is working on a new suite of tools to help influencers and creators make money on the platform. . The company announced it is developing three major new monetization features for creators: Creator Shops, affiliate commerce, and a “branded content marketplace.”. Here’s everything you need to know: What Are the New Instagram Creator Monetization Features?

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Features Instagram Affiliate marketing Influencer 123

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

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Marketing Statistics Platform Influencer 141

Social Media Today

APRIL 15, 2021

Snapchat has shared some new insights into how users are planning for both Mother's Day and Father's Day to help marketers plan their campaigns.

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Campaign Marketing 211

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Ignite Social Media

APRIL 13, 2021

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed.

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Survey Social Media Groups Groups 172

Razor Social

APRIL 14, 2021

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what you already have? Optimisation is an ongoing process where you try something, figure out if it works, optimise it further and then either implement it or move on to something else!

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Social Media Tips Lurker Template 120

Hootsuite

APRIL 8, 2021

More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Updates of new business tools, features and tips in the app have become pretty much routine.

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Instagram How To HootSuite Hashtag 145

Amy Porterfield

APRIL 1, 2021

Customer testimonials can help you grow your business online and expand your reach Your digital course and online business success will skyrocket when you have glowing testimonials to share with the world Are you interested in significantly increasing your sales, boosting your lead magnet sign-ups and email subscribers, or growing your audience exponentially?

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Course Sample Samples Marketing 120

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Now, the role of marketing has fundamentally evolved, changed and grown.

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