December, 2016

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How the Story of Good King Wenceslas and Boxing Day Traditions Apply to Your Business

The Social Media Hat

While you may not have read the lyrics of the Christmas Carol very closely, when we do, we find real life and business lessons in those verses! Let's take a look.

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Networks died, new features were rolled out and our own agency went through an exciting leadership change. But as the year comes to a close, we wanted to look back at some of our most frequented blog posts to see what people were really, really interested in this year.

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Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Meltwater

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

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How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. Did you know that 80% of a mobile user’s time is spent on apps?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

As Instagram becomes more popular, cutting through the noise as a business and getting in front of your ideal customer can become a little harder to achieve. In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting Inconsistently. Social media marketing is a commitment!

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How Serious Is Snapchat’s Power, Really?

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. Image via Unsplash. Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force: Snapchat.

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Happy Holidays | Happy New Year ????

yMarketingMatters

Wishing all my clients and my fab social media followers. a wonderful happy holiday season. De-stress. Relax. Enjoy time with family and friends. May 2017 be an incredible year of growth – personal and professional – for all of us. Be safe!

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said? I quickly shut that thought down. But… Instead, here are things I’ve written in my Moleskine over the past 12 months.

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

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The 10 Best Social Media Roundup Blogs of 2016

agora pulse

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. One way to easily sift out the noise is by reading weekly and monthly social media roundup posts. In roundup posts, someone else goes through the trouble of weeding out the nothing-new posts to serve only the most useful articles on social media and digital market

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Favorite Instagram Accounts of 2016

Jenn's Trends

Anyone who uses Instagram for more than a few seconds has their favorite Instagram accounts. We’re all drawn to different accounts for different reasons and we follow all sorts of different accounts. I have my faves for business, social media, celebrities, friends, and more. There are millions of people (over 600 million, actually) who are… The post Favorite Instagram Accounts of 2016 appeared first on Jenn's Trends.

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I Don’t Mean to Be Rude, Simon Sinek, But…

Waxing UnLyrical

Are you figuring out your “three words” for 2017, setting up your New Year’s resolutions, and all that jazz? True confession: there’s a mildly bitchy part of me that wants to roll my eyes and do my best Valley Girl imitation when I hear stuff like that. Which is a) ridiculous, because I think these are GOOD exercises to go through, and b) I’ve done the EXACT same thing in years past.

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RIP: Social Media Networks & Features that Died in 2016

Ignite Social Media

Needless to say, a lot of newsworthy events happened in 2016. The social media space saw many changes as well. Social media networks constantly have to improve and evolve in order to stay relevant. This post will revisit some of the social media networks and channel features that didn’t make it to 2017. Vine. We will start with maybe one of the more shocking channels that saw its last updates in 2016, Vine.

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How To Keep Track Of Your Video Marketing ROI: Profitable Online Video

Devumi

Video marketing is one of the biggest developments in business marketing in recent years. With it, you are able to reach out to more people and provide more information than other marketing methods. This is why it is often recommended as part of your business’ overall promotional strategy. But one question those just coming into […]. The post How To Keep Track Of Your Video Marketing ROI: Profitable Online Video appeared first on Devumi.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Recap: December 2016

Meltwater

Kicking things off for December, a Five by Five report via Business Insider shows that… Read More.

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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram. In this post, we’re going to look at each of the common Instagram hashtag mistakes and how to avoid them. 1.

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4 Easy Infographic Template Tools for Stunning Infographics

Socially Sorted

Want to use easy Infographic Template Tools to create stunning infographics… but don’t know where to start? . Infographics are a proven way to attract attention and traffic to your website over many years. . In this post I s hare 4 Infographic Template Tools for creating infographics easily and quickly… even if you are not a designer. .

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. — Shonali Burke (@shonali) July 10, 2014.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Bye Bye Buy Buttons | Social You Should Know

Ignite Social Media

As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. All this and more in this week’s Social You Should Know. Bye Bye Buy Buttons. Earlier this year, Digiday reported that buy buttons weren’t taking off on platforms like Instagram and Pinterest.

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5 Tips for Sending Effective Cold Emails That Will Generate a Response

Social Selling Masters

The overall effectiveness of email marketing has been debated over the past few years. Some conclude that cold emails are simply ineffective and potentially a waste of time.

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3 Inspiring B2B Social Media Campaigns

Meltwater

B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.

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How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Creating valuable content is meaningless without reaching the right audience. Every brand’s goal is to have thousands or millions of loyal followers while amassing new ones. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. Both big and small brands are always eager to know how they can optimize advertising on these platforms whether paid or free.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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My Life: A 2016 Recap

Taylor Marek

Wow. let me just say it's been YEARS since I last updated this blog. Well, I know at least. You may be new here or a long time reader coming back for a visit. A fond welcome to the both of you. :) Between.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals.

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No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading. It’s not a fad anymore — but with 28% of Americans reading digital books this year, it’s still a pastime of the few. The majority of Americans continue to read printed books and small numbers are shifting digital, says a recent Pew survey.

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Social Media for Real Estate Agents: Get More Clients

Devumi

Real estate, like almost every other professional field in the world, has undergone a major disruption. The digital era is with us, and thanks to that fact social media for real estate agents has taken over most forms of online marketing for this field. Years ago, when the Yellow Pages ruled this planet, realtors relied […]. The post Social Media for Real Estate Agents: Get More Clients appeared first on Devumi.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Tips for Sending Effective Cold Emails That Will Generate a Response

Koka Sexton

The overall effectiveness of email marketing has been debated over the past few years. Some conclude that cold emails are simply ineffective and potentially a waste of time. The truth of the matter is that cold emails can be enormously effective, but they need to be planned out extensively. Sending out emails haphazardly will never be beneficial to lead generation.

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Online vs. Offline Wagering

The Realtime Report

Online vs. Offline Wagering. There has always been some competition between online and offline betting. So what is all this rivalry about? What influences their development and demand? 10% Online vs. 90% Offline. The online market is growing and developing very quickly, and has great potential and good profitability. All this happens mainly because of modern IT technology development.

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Social Sidekick 1/15-1/22: Social Holidays, Themes, and Noteworthy Events

Meltwater

Congratulations! You've made it to the first long weekend of 2017. Honor the legacy of… Read More.

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#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights. Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems!

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When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. I photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” and “Do you miss your leaves?” and “What’s your favorite memory?

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