December, 2016

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

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3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.

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6 apps that will make you a better blogger right now

Janet Fouts

Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging

No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading.

Survey 217

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said?

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations.

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. I photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?”

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Creating valuable content is meaningless without reaching the right audience. Every brand’s goal is to have thousands or millions of loyal followers while amassing new ones.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program. I’ve never been much of a runner, but have been intrigued by the emotional calm or “runners high” that runners seem to speak of.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014.

Happy Holidays | Happy New Year ????

yMarketingMatters

Wishing all my clients and my fab social media followers. a wonderful happy holiday season. De-stress. Relax. Enjoy time with family and friends. May 2017 be an incredible year of growth – personal and professional – for all of us. Be safe! The post Happy Holidays | Happy New Year

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

As Instagram becomes more popular, cutting through the noise as a business and getting in front of your ideal customer can become a little harder to achieve. In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business.

A World Gone Social

Learn how companies must adapt to survive.

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers.

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Online vs. Offline Wagering

The Realtime Report

Online vs. Offline Wagering. There has always been some competition between online and offline betting. So what is all this rivalry about? What influences their development and demand? 10% Online vs. 90% Offline.

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

This came up in conversation today, so I’m reposting it. An oldie but a really really goodie. ————— Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis.

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Facebook Adds New Weapons to Its Fight Against Fake News, Hoaxes

SocialTimes Facebook

Facebook will turn to third-party fact-checking organizations to help combat fake news and hoaxes.

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5 Social Media Tactics that need to be Trashed

Socially Sorted

Every Year there are predictions about Social Media Tactics, strategies and platforms that will be hot in the following year. . But let’s spare a thought for the bad, annoying social media practices that are becoming all too common. .

How To Achieve Your Entrepreneurial Goals

The Realtime Report

How To Achieve Your Entrepreneurial Goals. An increasing number of postgraduate students are opting for a masters in business administration (MBA), and it’s easy to see why.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

ASAE Responds to Election Response Concerns on Association Chat

SocialFish

Here’s the recording for you in case you missed it (below and here ).

[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

I cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping.

The 10 Best Social Media Roundup Blogs of 2016

agora pulse

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process.

Facebook Testing ‘Send a Wave’ Feature Within Nearby Friends

SocialTimes Facebook

Poke + Nearby Friends = Send a Wave?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Beginner’s Guide to Creating Images for Social Media [Infographic]

Socially Sorted

If you’re ready to start creating images for social media that stop fans in their tracks when scrolling, then you’re in the right place. . In this post, I share, step-by-step, how you can create eye-catching images that drive engagement and shares – all without a designer. .

Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Meltwater

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

LinkedIn to remove lots of search fields

SocialFish

Just came across t his interesting post. LinkedIn will soon be retiring the ability to search years of experience, function, seniority level, interested in, company size and when a user joined. Also receiving the axe is the ability for Premium users to search within LinkedIn Groups.

A Basset Kind of Holiday

Waxing UnLyrical

Last week I talked to you about doing something a little more practical than simply coming up with your “three words” et al. Several of you wrote in, telling me what a chord it touched in you. Thank you so much for that. I truly appreciate the time you took to reply.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.