December, 2016

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

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3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.

The 10 Best Social Media Roundup Blogs of 2016

agora pulse

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said?

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More Trending

#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights.

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How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing.

4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition Sweepstakes.

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

As Instagram becomes more popular, cutting through the noise as a business and getting in front of your ideal customer can become a little harder to achieve. In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program. I’ve never been much of a runner, but have been intrigued by the emotional calm or “runners high” that runners seem to speak of.

Retaining Customers in the Age of Dying Brand Loyalty

Meltwater

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014.

5 Tools for Successful Digital Marketing Campaigns

Kikolani

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Networks died, new features were rolled out and our own agency went through an exciting leadership change.

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

This is a guest post written by Stefan Des. What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally.

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[Cool Infographic Friday] 19 Technologies Gen Z Wouldn’t Recognize

SocialFish

Funny and true – except for vinyl, at least in my house. photo credit ). Cool Infographic Friday

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Raising Social Awareness: 2016’s Top Instagram Hashtag Campaigns

Meltwater

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

7 Practical Tips for Social Media Success in 2017

Jenn's Trends

It’s the time of year when everyone starts making their predictions for 2017. In social media, we read list up on list of what will be new and what will die next year.

The 2017 Mystery Trip: Where Should Ignite Go Next?

Ignite Social Media

It’s that time of year again. The time when there’s a chill in the air and the entire office seems to have a case of the winter blues. Hopefully, you have survived the hectic holidays, embraced your winter body and paid up your Netflix account.

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Is Crossposting on Social Media a Bad Practice?

agora pulse

Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. So is crossposting a good idea?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

This came up in conversation today, so I’m reposting it. An oldie but a really really goodie. ————— Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal.

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2016’s Best 10 Infographics + 1 Bonus

Meltwater

At Meltwater we have a saying, “Data is everywhere, we help you frame it.” ” An… Read More.

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[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

I cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience.

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Facebook Enhances Pages for Business | Social You Should Know

Ignite Social Media

Remember when Facebook pages were a thing and we all built tabs? Well, we’re not quite going back to that, but Facebook has improved the experience for companies for the first time in years. All that and more, in this week’s Social You Should Know. Facebook Updates Desktop Page Layouts.

How Often Should I Post on Instagram?

agora pulse

How often should you post on Instagram? Seeking advice can be overwhelming because everyone states a different best practice. Everyone’s advice is different. Searching online reveals varied answers. Brian Hughes says post once per day. “Aim to post once per day , every day.

ASAE Responds to Election Response Concerns on Association Chat

SocialFish

Here’s the recording for you in case you missed it (below and here ).

2016’s Best Data Visualization Tools

Meltwater

It's that time of year when analysts are busy with year-end reporting and our usual… Read More.

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