December, 2016

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

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Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program. I’ve never been much of a runner, but have been intrigued by the emotional calm or “runners high” that runners seem to speak of.

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Trending Sources

6 apps that will make you a better blogger right now

Janet Fouts

Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

As Instagram becomes more popular, cutting through the noise as a business and getting in front of your ideal customer can become a little harder to achieve. In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. That means experimenting with lots of things that don’t work before finding what does. One example of this is split testing.

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said?

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More Trending

ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

This came up in conversation today, so I’m reposting it. An oldie but a really really goodie. ————— Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal.

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Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Meltwater

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

The 10 Best Social Media Roundup Blogs of 2016

agora pulse

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process.

4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition Sweepstakes.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Tools for Successful Digital Marketing Campaigns

Kikolani

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014.

ASAE Responds to Election Response Concerns on Association Chat

SocialFish

Here’s the recording for you in case you missed it (below and here ).

Retaining Customers in the Age of Dying Brand Loyalty

Meltwater

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

This is a guest post written by Stefan Des. What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally.

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Networks died, new features were rolled out and our own agency went through an exciting leadership change.

No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

LinkedIn to remove lots of search fields

SocialFish

Just came across t his interesting post. LinkedIn will soon be retiring the ability to search years of experience, function, seniority level, interested in, company size and when a user joined. Also receiving the axe is the ability for Premium users to search within LinkedIn Groups.

2016’s Best Data Visualization Tools

Meltwater

It's that time of year when analysts are busy with year-end reporting and our usual… Read More.

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Is Crossposting on Social Media a Bad Practice?

agora pulse

Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. So is crossposting a good idea?

The 2017 Mystery Trip: Where Should Ignite Go Next?

Ignite Social Media

It’s that time of year again. The time when there’s a chill in the air and the entire office seems to have a case of the winter blues. Hopefully, you have survived the hectic holidays, embraced your winter body and paid up your Netflix account.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer.

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A Basset Kind of Holiday

Waxing UnLyrical

Last week I talked to you about doing something a little more practical than simply coming up with your “three words” et al. Several of you wrote in, telling me what a chord it touched in you. Thank you so much for that. I truly appreciate the time you took to reply.

3 Surprising Truths about Recruiting

SocialFish

On Association Success this past month, Jamie’s been writing all about recruiting. Check ’em out! What We Can’t Admit About Recruiting. I think we can all agree that the hiring process can be frustrating, on both sides of the equation.

Raising Social Awareness: 2016’s Top Instagram Hashtag Campaigns

Meltwater

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

5 Super Cool Facebook Messenger for Business Examples

agora pulse

Communication is evolving into quick, short interactions. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business.

7 Practical Tips for Social Media Success in 2017

Jenn's Trends

It’s the time of year when everyone starts making their predictions for 2017. In social media, we read list up on list of what will be new and what will die next year.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience.

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[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

I cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping.

Association Social Media Jobs This Week – December 15

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Social Media Recap: December 2016

Meltwater

Kicking things off for December, a Five by Five report via Business Insider shows that… Read More.