December, 2016

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics. A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words. Ladies & gents – I give you Brandon Andersen.

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6 apps that will make you a better blogger right now

Janet Fouts

Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said? I quickly shut that thought down. But… Instead, here are things I’ve written in my Moleskine over the past 12 months. I just plucked the relevant stuff as it was written on the pages.

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Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

As Instagram becomes more popular, cutting through the noise as a business and getting in front of your ideal customer can become a little harder to achieve. In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting Inconsistently. Social media marketing is a commitment! Posting here and there won’t help improve your Instagram engagement rates.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers

Meltwater

Although much of the influencer marketing conversation centers around consumer brands and their partnerships, influencer… Read More.

4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition Sweepstakes. Do you ever look at your snacks and think of them like clouds, where occasionally they take the form of another object, like a T-Rex?

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5 Tools for Successful Digital Marketing Campaigns

Kikolani

Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few.

No Thanks to Digital Book Reading

Ari Herzog

“I can’t fathom reading a book without tactile sensations of turning pages and smelling paper,” I wrote six years ago about the newish fad of digital book reading. It’s not a fad anymore — but with 28% of Americans reading digital books this year, it’s still a pastime of the few. The majority of Americans continue to read printed books and small numbers are shifting digital, says a recent Pew survey.

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The 10 Best Social Media Roundup Blogs of 2016

agora pulse

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. One way to easily sift out the noise is by reading weekly and monthly social media roundup posts.

Retaining Customers in the Age of Dying Brand Loyalty

Meltwater

You’ve probably heard that it’s cheaper to keep a current customer than to acquire a… Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 2017 Mystery Trip: Where Should Ignite Go Next?

Ignite Social Media

It’s that time of year again. The time when there’s a chill in the air and the entire office seems to have a case of the winter blues. Hopefully, you have survived the hectic holidays, embraced your winter body and paid up your Netflix account. Now all that’s left to do is snuggle up and wait for spring…. Unless you’re lucky enough to work at Ignite Social Media. If so you absolutely have something to look forward to when the temperature drops outside.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. Shonali Burke (@shonali) July 10, 2014.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how.

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7 Practical Tips for Social Media Success in 2017

Jenn's Trends

It’s the time of year when everyone starts making their predictions for 2017. In social media, we read list up on list of what will be new and what will die next year. And while I enjoy those lists as much as the next person, I don’t want to throw another one of “those” lists… The post 7 Practical Tips for Social Media Success in 2017 appeared first on Jenn's Trends.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

This is a guest post written by Stefan Des. What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally. Through my testing, you will avoid committing common mistakes on mobile advertising that may erode your marketing efforts on social media. Messenger Destination Facebook Ads.

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2016’s Best Data Visualization Tools

Meltwater

It's that time of year when analysts are busy with year-end reporting and our usual… Read More.

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Networks died, new features were rolled out and our own agency went through an exciting leadership change. But as the year comes to a close, we wanted to look back at some of our most frequented blog posts to see what people were really, really interested in this year. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds. January.

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals. Bad reason: Because you’ve always done them… So, why stop now?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. Did you know that 80% of a mobile user’s time is spent on apps? That is why you should certainly consider app-based mobile marketing.

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‘Fourth Transformation’ book: Brace for impact

Socialmedia.biz

Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. Title : “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything”. Authors : Robert Scoble & Shel Israel. My rating : ☆☆☆☆☆. Release date: December 7, 2016 on Amazon. A t the Launch Scale conference in San Francisco on Nov.

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Is Crossposting on Social Media a Bad Practice?

agora pulse

Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. So is crossposting a good idea? Let’s find out together. Why Crossposting on Social Media Can Give You a Bad Rep. The crossposting practice gets a bad name because it isn’t always the easiest thing to pull off.

Raising Social Awareness: 2016’s Top Instagram Hashtag Campaigns

Meltwater

Remember the "Just Say No" or “Stop, drop, and roll” campaigns from the 1980s? In… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

4 Trends Social Media Marketers Should Expect in 2017

Ignite Social Media

The new year is almost here, and it’s time for a new start for many social media trends. We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. More Live Video. This one probably doesn’t come as too much of a surprise.

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A Basset Kind of Holiday

Waxing UnLyrical

Last week I talked to you about doing something a little more practical than simply coming up with your “three words” et al. Several of you wrote in, telling me what a chord it touched in you. Thank you so much for that. I truly appreciate the time you took to reply. I’m heading out for the holidays, but before I go, I have two gifts for you. The basset kind… Gift #1.

How to Use LinkedIn Messaging to Connect With Active Prospects

Devumi

LinkedIn has recently made changes to its messaging platform – making it better streamlined to help businesses continue their conversations with their peers, customers and clients in a quick and easy way. Now LinkedIn users can send short messages to their connections in a chat-conversation format which makes it more convenient to send messages back […]. The post How to Use LinkedIn Messaging to Connect With Active Prospects appeared first on Devumi.

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. I photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

5 Super Cool Facebook Messenger for Business Examples

agora pulse

Communication is evolving into quick, short interactions. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business. From resolving customer inquiries to facilitating sales transactions, here are five brands unlocking the potential to build consumer connections with messaging. Fandango. In business, some companies live by the old adage: If you build it, they will come.

Social Media Recap: December 2016

Meltwater

Kicking things off for December, a Five by Five report via Business Insider shows that… Read More.

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Facebook Combats Fake Stories | Social You Should Know

Ignite Social Media

Facebook appears to be taking steps to rid feeds of fake news stories, and LinkedIn adds a new tool called Conversation Starters. All this and more in this week’s edition of Social You Should Know. Facebook is Apparently Taking Aim at Fake News. As a way to rid feeds of fake news, for which Facebook has been under tough scrutiny for spreading as of late, the social media giant is allegedly using a survey tool and asking for help from users.

[Event Info] Announcing the #SocialPRbootiecamp

Waxing UnLyrical

I cannot believe it’s already December. Where did the year go?! Regardless of where you’re based, I’m guessing you’re thinking the same thing, and are indulging in some end-of-year introspection … or maybe just crazy holiday shopping. Who on earth gives a bat skeleton as a gift?! Yet, as the holiday madness descends, I’m guessing you also want to get in great Social PR shape for the New Year.

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Creating valuable content is meaningless without reaching the right audience. Every brand’s goal is to have thousands or millions of loyal followers while amassing new ones. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. Both big and small brands are always eager to know how they can optimize advertising on these platforms whether paid or free.

Google wants a warm meal every day instead of a fancy Christmas dinner but once-a-year

Socialmedia.biz

W hy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that? Don’t we all know that Google Search is a somniloquist ! Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me. feed me Seymour.”.