May, 2020

How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. As algorithms are updated regularly, you need to know hat is working now to grow your followers and get your content seen by more people. One part of that is having an effective reposting strategy. Republishing/Reposting Defined.

Instagram is Testing a Double-Story Stories Feed with Some Users

Social Media Today

Instagram is testing a double-story Stories feed in the app, continuing its gradual shift towards becoming a Stories-first platform

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How Does Studying Information Technology Make You Stand Out From The Crowd?

The Realtime Report

How Does Studying Information Technology Make You Stand Out From The Crowd? Are you looking forward to pursuing higher education? Choosing the right career path is very stressful. You have to pick something that aligns with your interests and market demands. In the 21st century, everything revolves around technology. More or less, it has become a need for today’s generation since who can imagine a day without the internet?

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LinkedIn is Considering New Reactions to Express More Responses During COVID-19

Social Media Today

LinkedIn is considering new Reactions types to help users express responses to COVID-19 reports

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Types of TikTok Content Brands Can Dominate

Ignite Social Media

Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial users. So now that all eyes are on TikTok, how do brands create an active presence that drives business results? One thing’s for sure, it’s not by participating in dance challenges.

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How to lead and inspire others

Sherrilynne Starkie

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators? I’m a past president of IABC Ottawa and am just about to step up as Chair of IABC Canada East Region. In addition, for almost 20 years I’ve held leadership roles at communications agencies in Canada, the USA and the UK.

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More Trending

What Is This “Free Time” Of Which You Speak?

Waxing UnLyrical

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.”

Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up

The Realtime Report

Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up. As governors begin to make decisions about reopening the economy, Americans are left to wonder whether they should follow their state government’s lead – or make their own decisions about when to return to normal. Image by marian anbu juwan from Pixabay.

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How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US

Social Media Today

Social media platforms have been posting their support for those calling for action across the US

[Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic

SocMed Sean

SocMedSean - Social.Media.Sean. Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like. Here is my step-by-step process to update posts for better results. Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. Sean R. Nicholson.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets on digital ads for promotion and yet, they continue to be disappointed with the results.

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How to Craft a Social Media Landing Page That Wows

agora pulse

Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. Your reach is off the charts. Even your engagement rates are sky-high. But what happens when followers click on the links you share?

Working through a pandemic #mindfulsocial with @nextpivotpoint

Janet Fouts

On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward. How can we be in the driver’s seat deciding the path we take through and beyond the crisis? What do we want more of? Less of?

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

Social Media Today

Instagram has announced a new way for creators to generate revenue from Instagram Live, and the next stage of ads in IGTV content

3 Phases of Digital Transformation: Mindset, Skillset, Toolset

Oktopost

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication.

Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY THURSDAY with Yasmin

yMarketingMatters

Please join me every Thursday at 1 pm ET for these Marketing Consulting & Coaching Zoom Q&A call for women business owners. Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach and help more people or how to create content that will help you stand out.

10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Want to get the most out of your Instagram marketing? These tools can help you grow your business and get more out of this popular social media platform. With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. So how can you make Instagram work for your business or client?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Take in the Good- #Mindfulsocial with @gbiegel

Janet Fouts

These days the more we can put our focus on the good in the world the better! Gina Biegel is the author of “ Take in the Good- Skills for Staying Positive and Living Your Best Life ”. The book has some of my favorite positive coping skills, to help us move away from destructive or harmful patterns and towards ones that can make us happier, healthier and a whole lot better human beings. Listen to the Mindful Social Podcast with Gina below. Then follow the links to her work!

6 Web Analytics Tools to Help Strengthen Your Content Strategy

Visually SM

Web analytics tools are the marketer’s primary weapons. Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become as much a part of a marketer’s job these days as working on actual marketing campaigns. But all this data is meaningless if you don’t know how it’s positioned in relation to your campaigns. Analytics tools are a handy way of getting to know that relationship.

Facebook Launches New App Called 'CatchUp' to Facilitate Group Phone Chats

Social Media Today

Facebook's experimental app team, NPE, has released its sixth new app, as the company looks to find new use cases

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Tips For Growing Your Business

The Realtime Report

Tips For Growing Your Business. Are you looking to grow your business? It is important for business owners to always consider ways in which they can take their company forward in order to stay current, to compete at a higher level, and to appeal to their target customer. Growth is critical for continued success in a fast-changing environment, but it can also be difficult to make big changes to a company, and sometimes these actions do not pay off and can actually damage the company.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY Friday

yMarketingMatters

With Yasmin & Elinor . Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach and help more people or how to create content that will help you stand out.

A Step-by-Step Walk Through the New Facebook Messenger Rooms

agora pulse

Everyone’s been talking about the new Facebook Messenger Rooms … but what do they mean for you and your business? Maybe you have noticed a new feature on Facebook under your status updates: Rooms. This new Facebook feature is set to compete against Zoom and other video-conferencing tools. But is it any good? Will it work for you? Facebook Rooms allow up to 50 people to meet simultaneously with no time limit on the meeting. But can you use them for business?

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Stress Management in a Pandemic

Janet Fouts

Business as usual just doesn’t exist for most of the world right now. On top of that many of the resources we’ve learned to rely on have either stopped or radically changed. An article in the New York Times in 2019 (pre pandemic) indicated that Americans were the most stressed-out population in the world! I’m not sure how those numbers would look now, but I’m willing to guess that stress levels are at an all-time high worldwide.

Social Media Experiments: What You Can Learn by Testing Messaging, Imagery, and More

Meltwater

It’s easy to get tunnel vision as a marketer or business owner.You’ve got lots of things on your plate, and only so many hours in the day to get everything… Read More >>>. Marketing Planning & Strategy Social Media

Twitter Rolls Out Native Scheduling Within the Tweet Composer Window on Desktop

Social Media Today

Twitter is bringing drafts and tweet scheduling to the desktop app, direct from the tweet composer window

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame

The Realtime Report

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame. Asia Hunt. As the COVID-19 pandemic continues to accelerate and information rapidly circulates online around the crisis, incendiary headlines have exploded onto our newsfeeds, resulting in mixed messaging, confusion, and most dangerously — major panic.

4 perspectives on the role of social data in the new normal

Audiense

Some experts are saying that the brands that invested most in their social relationships are the most prepared to face the current crisis. This “new normal” tests everyone: "Companies, organisations and Government need insights, they need to know what has changed, and what stays the same," said Ray Poynter in the article Organisations are flying blind – social listening can help , published on our blog a month ago. Audience Intelligence

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How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

Want to respond to Facebook dark post comments? We’ll show the best ways to do this, so you can get started today ! If you’re a seasoned Facebook admin and have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. But how quick are you to respond to comments on your unpublished posts (i.e., dark posts)?

Non Wels is a @feelyhuman and so are you! #mindfulsocial

Janet Fouts

Empathy, emotions, vulnerability, these emotions are a part of all of us, even if we don’t fully acknowledge them, and these days emotions seem to be taking us over from time to time, don’t they? . This week I’m chatting with Non Wels, founder of the podcast You Me Empathy and the Feely Human Collective , a safe space for us all to gather and learn about ourselves and our emotional lives which is launching on May 27. Just what we all need right now!

A Realistic Look at Digital Marketing ROI

Ignite Social Media

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks.

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