Instagram is Testing a Double-Story Stories Feed with Some Users
Social Media Today
MAY 28, 2020
Instagram is testing a double-story Stories feed in the app, continuing its gradual shift towards becoming a Stories-first platform.
May, 2020
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LinkedIn is Considering New Reactions to Express More Responses During COVID-19
Social Media Today
MAY 26, 2020
LinkedIn is considering new Reactions types to help users express responses to COVID-19 reports.
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[Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic
SocMed Sean
MAY 26, 2020
SocMedSean - Social.Media.Sean. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like. Here is my step-by-step process to update posts for better results. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic.
Working through a pandemic #mindfulsocial with @nextpivotpoint
Janet Fouts
MAY 12, 2020
On the show this week my guest is Julie Kratz, an inclusive leadership trainer, author, speaker, and founder of Next Pivot Point. We talked at length on what it’s like to live and work through this pandemic while having smart conversations about how we want to be now and going forward. How can we be in the driver’s seat deciding the path we take through and beyond the crisis?
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up
The Realtime Report
MAY 14, 2020
Made Dizzy By COVID-19 Data? Artificial Intelligence Helps Clear Things Up. As governors begin to make decisions about reopening the economy, Americans are left to wonder whether they should follow their state government’s lead – or make their own decisions about when to return to normal. Image by marian anbu juwan from Pixabay. One problem for the average person: How to decipher the multitudes of data about COVID-19 and evaluate whether the country or any particular state is – or is not – flatt
Create Facebook Pixel Events for Time Spent
Jon Loomer
MAY 26, 2020
In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. This is a big deal. It’s more than simply creating a custom audience of those who spent the most time on your website , as is already easily possible (top 5%, 10%, and 25%).
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Twitter Says That its getting Better at Detecting and Removing Bots, Outlines Common Misinterpretations
Social Media Today
MAY 19, 2020
Despite various research reports indicating significant bot activity on Twitter, Twitter says that these are often incorrect, and it's getting better at addressing concerns.
[Answered] Your Guide To Effectively Using Instagram Hashtags
SocMed Sean
MAY 21, 2020
SocMedSean - Social.Media.Sean. [Answered] Your Guide To Effectively Using Instagram Hashtags. Did you know that effectively using hashtags on Instagram can help you grow your audience, generate more audience engagement, and even drive traffic to your blog? Here's how! [Answered] Your Guide To Effectively Using Instagram Hashtags. Sean R. Nicholson.
3 Phases of Digital Transformation: Mindset, Skillset, Toolset
Oktopost
MAY 11, 2020
Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs
Amy Cooper Fired After Viral Central Park Video
Forbes Social Media
MAY 26, 2020
Franklin Templeton had placed Cooper on administrative leave following a viral video of her calling the police on a black man who had asked her to leash her dog in Central Park.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Create a Social Media Strategy in 8 Easy Steps (Free Template)
Hootsuite
MAY 27, 2020
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own.
Social Media Managers Are Necessary During a Crisis: Here?s Why
agora pulse
MAY 29, 2020
A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship of their customers, disruptions in the supply chain, and myriad other concerns.
Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19
Social Media Today
MAY 7, 2020
Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns.
Everything You Need to Know About Instagram Guides
Later
MAY 19, 2020
Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. The new feature gives users an easier way to consume helpful recommendations and tips from trusted creators, public figures, organizations, and publishers, with an initial focus on wellness and mental health content in response to COVID-19. Ready to learn everything you need to know about Instagram Guides?
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Evolving Relationship Between Marketing and Information Technology
Oktopost
MAY 24, 2020
The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more.
How to improve your social media engagement
Sprout Social
MAY 14, 2020
How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach.
9 Social Media Templates to Save You Hours of Work
Hootsuite
MAY 27, 2020
These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. 1. Social media strategy template. Whether you’re starting from scratch or looking to improve your current social marketing strategy , you need this essential resource.
20 Free Social Media Tools for Social Media Managers
agora pulse
MAY 20, 2020
Tight budget or not, you’ll want to check out these popular–and free–social media tools. . Are you creating social media content? Managing social media teams? Running a social media agency? Though many paid tools are available, sometimes you may want something that you can use for free. You might want to start with a free tool because: You want to try different things to see what is a good fit.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Instagram Adds New 'Guides' Profile Section to Help users Connect with Resources and Products
Social Media Today
MAY 18, 2020
Instagram has launched a new option that will enable selected business users and creators to highlight recommendations, tips, and other content in a new, dedicated profile tab.
8 Ways to Create Attention-Grabbing Images on Instagram
Socially Sorted
MAY 21, 2020
Need to catch attention with images on Instagram? You're in the right place. In this post, we walk you through 8 ways to use attention-grabbing Instagram Images for your brand – including case studies and examples you can use for inspiration right now! Posts on this blog may contain affiliate links, which means we receive a […]. The post 8 Ways to Create Attention-Grabbing Images on Instagram appeared first on Socially Sorted.
Fintech Social Media Marketing Done Right
Oktopost
MAY 26, 2020
It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. .
Why digital literacy matters for marketers
Sprout Social
MAY 26, 2020
Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads
Hootsuite
MAY 27, 2020
With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. That’s where Twitter ads come in. Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers.
10 Top Instagram Marketing Tools to Grow Your Business
agora pulse
MAY 13, 2020
Want to get the most out of your Instagram marketing? These tools can help you grow your business and get more out of this popular social media platform. With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry.
Facebook Publishes New Report on the Impact of COVID-19 on Small Businesses
Social Media Today
MAY 18, 2020
Facebook has published a new report on the state of the SMB space, incorporating responses from over 86,000 people who own, manage or work for a small to medium-sized business.
Andreessen Horowitz Wins VC Sweepstakes To Back Clubhouse, Voice App Still In Beta, At $100 Million Valuation
Forbes Social Media
MAY 15, 2020
Clubhouse has picked Andreessen Horowitz over Benchmark in one of Silicon Valley's fiercest startup funding races, valuing the still-in-beta app at $100 million.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Awesome Virtual Zoom Background Images – 3 Easy Ways
Socially Sorted
MAY 8, 2020
Need some awesome virtual Zoom background images for all those virtual conferences and meetings you're finding yourself in? Look no further! In this post, we share 3 Easy Ways to create awesome Zoom visuals. Transport you (and your viewers) to fun places in style! Posts on this blog may contain affiliate links, which means we receive […]. The post Awesome Virtual Zoom Background Images – 3 Easy Ways appeared first on Socially Sorted.
8 stats that demonstrate how social drives business growth
Sprout Social
MAY 5, 2020
When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring for
15 of the Best Social Media Monitoring Tools to Save You Time
Hootsuite
MAY 21, 2020
Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.
How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)
agora pulse
MAY 12, 2020
Want to respond to Facebook dark post comments? We’ll show the best ways to do this, so you can get started today ! If you’re a seasoned Facebook admin and have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. But how quick are you to respond to comments on your unpublished posts (i.e., dark posts)?
Virtual Events and the Future of Business Gatherings in the Post COVID-19 Era [Infographic]
Social Media Today
MAY 11, 2020
With physical events set to remain on hold for some time yet, more businesses are looking to virtual meet-ups - will that lead to a more significant shift even after the COVID-19 lockdowns are over?
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