December, 2019

New Year’s Resolutions for the Social PR Pro

Waxing UnLyrical

The “three words” still rule. In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice.

Tips For Increasing Blog Traffic Without Writing A Single Word

SocMed Sean

SocMedSean - Social.Media.Sean. Tips For Increasing Blog Traffic Without Writing A Single Word. If you're tired of writing and need to take a break, there are plenty of things you can do to enhance and improve your blog!

Tips 130

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Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

Meltwater

Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms

Tips 126

How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]

Webbiquity SMM

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights.

B2B 191

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Predictions For 2020, According to 3 Experts

Social Media Today

From TikTok to IGTV, what's trending with social influencers in 2020

What Are RFP Responses and How Do They Work?

The Realtime Report

What Are RFP Responses and How Do They Work? Ganesh Shankar from RFPIO reports that only 5% of RFP responses are successful. With such a small win rate you may wonder why a response is even necessary.

RFP 91

More Trending

How to Use Instagram Hashtags Strategically

Meltwater

Meltwater recently hosted a webinar discussing Instagram strategies and how the algorithm sorts content. Included in that discussion was the strategic approach to Instagram hashtags to increase search results and… Read More >>>. Social Planning & Strategy Social Media Trendspotting

How to Get Verified on Facebook and Instagram

Social Media Today

Facebook has provided an updated overview of how to apply for profile verification on Facebook and Instagram

How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.

My Three Words for 2020

Waxing UnLyrical

Countdown to 2020: Part II. When I published last week’s post, I noted that it was exactly four weeks to 2020. Exactly four weeks not just to a new year, but a whole new decade. The next decade is already knocking on our door! Looking back.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

Webbiquity SMM

Guest post by Andy Beohar. No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Image credit: tookapic on Pixabay.

[INSTATIPS] Steps for Creating Better Instagram Photos And Growing Your Following

SocMed Sean

SocMedSean - Social.Media.Sean. INSTATIPS] Steps for Creating Better Instagram Photos And Growing Your Following. Ever wondered how to edit your photos like an Instagram pro? Want to grow your Instagram following by creating amazing photos? Here are some great tips on how to succeed on Instagram.

Facebook Ads Automatic Translation Feature

Jon Loomer

If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new automatic translation feature. Let’s walk through how you can utilize it, too.

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Social Media Today

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram fact checking comes to Canada

Sherrilynne Starkie

Earlier this year Instagram introduced fact-checking in the US to help identify, review and label false information. Starting today the program goes worldwide, including in Canada.

5 Of The Best Industries For Entrepreneurs

The Realtime Report

5 Of The Best Industries For Entrepreneurs. Entrepreneurs will always want to find ways in which they can build their own wealth, reputation and experience.

eHarmony Review

SocialFish

In today’s fast-paced world, many aspects of our lives are increasingly adapting to rapid speeds, same-day deliveries, and the increasing I-need-it-now instant gratification mania.

Review 130

Avoid These 10 Big Mistakes When You Schedule Social Media Content

agora pulse

Scheduling social media content offers tons of benefits—except when it doesn’t. Avoid these 10 major social media scheduling mistakes. Scheduling social media content helps improve your work productivity, but automating your publishing workflow needs to be done thoughtfully.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Social Media Predictions for 2020

Ignite Social Media

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed.

Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Social Media Today

Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years

Changes to Google News

Sherrilynne Starkie

Google is now using machine learning to group top media stories in Google Search and has implemented carousels to improve search relevance and make news easy to access. Searchers now see a carousel of articles at the top of the search results highlighting relevant news.

News 195

Why You Should Consider Doing Your MBA Online

The Realtime Report

Why You Should Consider Doing Your MBA Online. Getting your MBA can open up a whole range of possibilities when it comes to senior management careers.

Study 123

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Passion.com Review

SocialFish

Once upon a time, flirting with someone online meant “poking” them on Facebook. Oh how far we have come.

Review 130

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Facebook’s Collection Ads are an incredibly valuable, high-converting ad format. But many companies failing to use them. Here’s why you need to make Collection Ads part of a social media strategy.

UGC 123

Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>. PR & Comms Media Monitoring Trendspotting

The Winners and Losers of Black Friday 2019

Social Media Today

Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers

Retail 137

Facebook Ads and the Importance of Traffic

Jon Loomer

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences.

How to Hold Conference Calls That Don’t Suck

The Realtime Report

How to Hold Conference Calls That Don’t Suck. When you hear the phrase conference call, you’re probably not struck with a sudden urge to participate in one. Conference calls and business meetings are often the dread of working-class business professionals, and for good reason.

Pure App Review

SocialFish

While some berate Tinder and other similar apps as the herald of hookup culture that is fueling the dating apocalypse , this reprimand has not stopped the rapid rise of these platforms.

Review 130

Plan a Virtual Summit and Generate Thousands of Leads (While Staying Sane)

agora pulse

Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars.

4 Examples of Great Social Media Content and What You Can Learn From Them

Ignite Social Media

If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty.

Survey: Social Media Platform and Content Plans for 2020

Social Media Today

We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out

Survey 130