August, 2019

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Micro-Influencers Are Mighty Powerful on Social Media

agora pulse

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. That may have the way things worked at some point, but it’s not necessarily true today. Though mega-influencers are still highly sought after and highly compensated, attention from both audiences and brands is shifting towards accounts with smaller—

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

Examples 204
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Health And Safety Tips For A Better Work Environment

The Realtime Report

Health and Safety Tips for a Better Work Environment. Do you know why workplace health and safety is important? Even if your company has safety guidelines in place, are people abiding by the rules? Workplace hazards impact the wellbeing of employers and employees alike. No one wants to put their life at risk because of work, so why not learn how to keep injuries and accidents at bay?

Tips 170
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New Study Examines How Brand Engagement on Social Influences Purchase Behavior

Social Media Today

A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What to Do if Your Facebook Ad is Stuck in Review

Jon Loomer

There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday.

Review 167
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How to Spot Fake Influencers

Meltwater

Brands are devoting more and more of their budget to influencer marketing: this market is estimated today at more than $1.5 billion worldwide. However, with any big trend, there are… Read More >>>.

More Trending

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

Brands 154
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Facebook Post Updates Coming Mid August

Ignite Social Media

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” The changes will be rolling on out mobile first, with desktop updates to follow.

Facebook 144
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Facebook's Will Open Several Pop-Up Cafes in London to Assist Users with Privacy Settings

Social Media Today

Facebook's launching a new initiative to better ingratiate itself with the public, by opening cafes where users can meet with Facebook representatives face-to-face.

Privacy 167
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Where to Get Awesome Free Images for Your Social Media (Without Stealing Them)

agora pulse

Marketing your business online requires a lot of images. You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. If you pay for all those images, that cost is going to eat up your marketing budget. So, where can you source free images for your social media? I’ve been on a mission to find more interesting sites where you can source free images that you can use without attribution and have a license to edit.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Meltwater

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>.

Trends 156
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15 most engaging Back-to-School social media posts

Unmetric

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands

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How to Create a B2B Video Marketing Strategy

Oktopost

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Once the proper foundation had been laid, video wasted no time conquering the web.

B2B 112
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YouTube Best Practices

Ignite Social Media

YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it.

YouTube 142
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Create a Social Media Management Plan That Produces Results

Social Media Today

If you want to maximize your social media marketing success, you need a plan. Here are some key tips to help you build an effective social media marketing strategy.

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3 Reasons Why Audience Intelligence Should be a Priority in 2020

Audiense

This is a guest blog written by Michael Brito, EVP of Digital & Analytics at Zeno Group. Connect with him on LinkedIn or Twitter.

Analytics 125
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3 Steps for Preparing Executives for Media Interviews

Meltwater

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

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5 best Pinterest analytics tools

Unmetric

Pinterest is the go-to content discovery and curation site for thousands of consumers. A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest. Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own site

Analytics 126
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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14 Beginner Tips for Growing Your Brand on YouTube

Hootsuite

YouTube is the second most-visited site on the web. It has almost 2 billion monthly users, watching videos in more than 80 languages. This growing audience makes mastering YouTube a must for any marketer. But how do you get started on this booming platform? In this post, we’ll share 14 easy, actionable YouTube tips for beginners. Bonus: Attract more views and subscribers in minutes with one of our 5 free customizable YouTube channel art templates.

YouTube 111
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Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. Facebook. Use hashtags sparingly on this channel. If you are going to use them, it’s best to only use them to categorize content, such as posts that are part of a content series or a campaign name, or for a wel

Hashtag 140
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Facebook's Looking to Prompt More Sharing to Your Personal and Page Stories

Social Media Today

Facebook is testing a new Stories option which would display a split Stories updater at the top of your feed, enabling faster posting to personal and Page stories.

Facebook 167
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Essential Tips for How to Get Verified on Instagram

Sprout Social

We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. When it comes to brands and entities on social media, that validation typically comes in the form of verification. To be more specific, it’s all about attaining that coveted blue check mark. As you’d expect, securing something like a verified badge on Instagram is not easy and not available to everyone, for obvious reasons.

Instagram 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Part 2 of Press Lounge Dialogue Tackles Media Measurement and Data Insights

Meltwater

Meltwater’s Ben Kessler moderated a second panel discussion at the Press Lounge in New York City in May, this time on media measurement and data insights. Discussion was focused on… Read More >>>.

Data 118
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How to Use Pinterest Video – Create Video Pins Now!

Socially Sorted

Want to create Pinterest Video? This post will get you started. Yes, you can upload video pins directly to Pinterest so that they catch attention on the Pinterest feed. In this post, I’ll share what you should create and how to share them. Girl eating popsicle by. // Read More. The post How to Use Pinterest Video – Create Video Pins Now!

Video 111
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US Businesses Are Benefiting From Ambitious Environmental Goals

Forbes Social Media

The study shows that although businesses are still driven to manage their resources efficiently from an economic standpoint, they have also become more engaged in sustainable development. Environmental considerations have become a more serious talking point among company decision-makers.

Study 111
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How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. When done correctly, addressing complaints, solving problems and rewarding positive feedback can really make a difference for current and future customers.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook's Looking to Make it Easier to Post to Your Personal and Page Story Simultaneously

Social Media Today

Facebook is testing a new Stories option which would display a split Stories updater at the top of your feed, enabling faster posting to personal and Page stories.

Facebook 165
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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). In fact, Instagram has rolled out more feature updates for Stories than it has for general post publishing, which shows us just how important they consider this feature to be.

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4 Smart Ways PR Can Amplify Brand Content

Meltwater

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>.

Brands 118
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If Likes No Longer Matter on Social Media, Then What Does?

Buffer Social

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most popular posts , they’re a core element to engagement metrics , and they’re the easiest way to react to the people we follow.

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Five Podcasts To Encourage Diversity And Inclusivity

Forbes Social Media

We often do not hear different kinds of stories and voices in mainstream media. Here are some podcasts that can help us understand diverse narratives and experiences.

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