agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. That may have the way things worked at some point, but it’s not necessarily true today. Though mega-influencers are still highly sought after and highly compensated, attention from both audiences and brands is shifting towards accounts with smaller—

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Influencer Social Media Survey Campaign 124

SocMed Sean

AUGUST 11, 2019

SocMedSean - Social.Media.Sean [ANSWERED] How Do I Save Groups Of Hashtags For Reuse On Instagram? Hey Sean, Do you have any clever tricks for saving hashtags so they can easily be re-used on Instagram? I want to make it easy to copy and paste hashtags that I reuse and I need to have access to it on my mobile device since Instagram is such a mobile-focused app.

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Hashtag Groups Groups Instagram 210

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

Examples 200

Examples Marketing Retail Automotive 200

The Realtime Report

AUGUST 29, 2019

Health and Safety Tips for a Better Work Environment. Do you know why workplace health and safety is important? Even if your company has safety guidelines in place, are people abiding by the rules? Workplace hazards impact the wellbeing of employers and employees alike. No one wants to put their life at risk because of work, so why not learn how to keep injuries and accidents at bay?

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Tips Guidelines Types Issues 170

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Social Media

Social Media Today

AUGUST 20, 2019

A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.

Influencer 168

Influencer Study Brands Engagement 168

Jon Loomer

AUGUST 11, 2019

There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday.

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Review Facebook Training Campaign 167

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience.

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Instagram Brands Fashion Sports 155

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

Brands 154

Brands Analytics Consultant Data 154

Ignite Social Media

AUGUST 5, 2019

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” The changes will be rolling on out mobile first, with desktop updates to follow.

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Facebook Feed Feedly News 144

Social Media Today

AUGUST 16, 2019

Facebook's launching a new initiative to better ingratiate itself with the public, by opening cafes where users can meet with Facebook representatives face-to-face.

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Privacy Facebook Meeting 168

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

AUGUST 12, 2019

I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. It turns out that this is part of a test that began late last year for select advertisers. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. If you’ve advertised long enough on Facebook, you may recall Sponsored Results , Facebook’s first stab at search ads.

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Facebook Retail Advertising Buy 167

Meltwater

AUGUST 11, 2019

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>.

Trends 156

Trends Marketing How To Team 156

Unmetric

AUGUST 22, 2019

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands

Social Media 127

Social Media Engagement Class Campaign 127

agora pulse

AUGUST 15, 2019

Do you use Instagram carousel posts? Are you looking for ways that you can use them more effectively? I’m going to show you some creative ways you can use Instagram carousels in your feed. But before we start … What’s the Big Deal About Instagram Carousel Posts? Instagram carousel posts engage your audience for longer periods of time. Because Instagram users are swiping through your images, not just scrolling by, they are immersed in your content—until they move on.

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Instagram Engagement Mobile Feed 121

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Ignite Social Media

AUGUST 30, 2019

YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it.

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YouTube Hubspot Video Influencer 142

Social Media Today

AUGUST 7, 2019

If you want to maximize your social media marketing success, you need a plan. Here are some key tips to help you build an effective social media marketing strategy.

Social Media Management 168

Social Media Management Social Media How To Tips 168

Jon Loomer

AUGUST 9, 2019

I’m an old guy when it comes to Facebook advertising. I’ve been doing it for a long time. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side. Ad rejections are rare for me.

Instagram 166

Instagram Facebook Policies Upcoming 166

Meltwater

AUGUST 25, 2019

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

Reputation 123

Reputation 123

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Social Media

Unmetric

AUGUST 9, 2019

Pinterest is the go-to content discovery and curation site for thousands of consumers. A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest. Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own site

Analytics 126

Analytics Tools Price Curation 126

agora pulse

AUGUST 7, 2019

Marketing your business online requires a lot of images. You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. If you pay for all those images, that cost is going to eat up your marketing budget. So, where can you source free images for your social media? I’ve been on a mission to find more interesting sites where you can source free images that you can use without attribution and have a license to edit.

Public Domain 119

Public Domain Social Media Flickr Library 119

Ignite Social Media

AUGUST 20, 2019

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. Facebook. Use hashtags sparingly on this channel. If you are going to use them, it’s best to only use them to categorize content, such as posts that are part of a content series or a campaign name, or for a wel

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Hashtag Social Media LinkedIn Trends 140

Social Media Today

AUGUST 17, 2019

Facebook is testing a new Stories option which would display a split Stories updater at the top of your feed, enabling faster posting to personal and Page stories.

Facebook 167

Facebook Feed Feedly 167

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Audiense

AUGUST 8, 2019

This is a guest blog written by Michael Brito, EVP of Digital & Analytics at Zeno Group. Connect with him on LinkedIn or Twitter.

Analytics 125

Analytics LinkedIn Groups Groups 125

Meltwater

AUGUST 22, 2019

Meltwater’s Ben Kessler moderated a second panel discussion at the Press Lounge in New York City in May, this time on media measurement and data insights. Discussion was focused on… Read More >>>.

Data 118

Data 118

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Once the proper foundation had been laid, video wasted no time conquering the web.

B2B 111

B2B Video Strategy Marketing 111

agora pulse

AUGUST 8, 2019

As a social media manager, you’re constantly juggling everything social, from publishing posts and engaging with followers to monitoring metrics and creating reports. You know that social media automation can save you time and free up your schedule for more high-level strategy—but you don’t want to compromise performance or put your campaigns on autopilot.

Social Media 118

Social Media How To Publishing Hashtag 118

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Social Media

Ignite Social Media

AUGUST 23, 2019

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Reactive is an essential part of any community manager’s job and shouldn’t be overlooked or done too quickly. When done correctly, addressing complaints, solving problems and rewarding positive feedback can really make a difference for current and future customers.

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Engagement How To Communities Comments 131

Social Media Today

AUGUST 10, 2019

Affiliate marketing is a practice that's been long used to boost brand awareness - here's an overview of how it works, along with its growth and benefits.

Affiliate marketing 167

Affiliate marketing Overview Marketing Brands 167

Hootsuite

AUGUST 26, 2019

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

Analytics 112

Analytics Twitter HootSuite Metrics 112

Meltwater

AUGUST 1, 2019

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>.

Brands 118

Brands Content Engagement Marketing 118

Likeable

AUGUST 26, 2019

It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family.

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Influencer Communities Social Media Instagram 112