Micro-Influencers Are Mighty Powerful on Social Media
agora pulse
AUGUST 1, 2019
When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. That may have the way things worked at some point, but it’s not necessarily true today. Though mega-influencers are still highly sought after and highly compensated, attention from both audiences and brands is shifting towards accounts with smaller—
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