August, 2019

Content-The Struggle is Real

Direct Marketing Observations

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers.

Micro-Influencers Are Mighty Powerful on Social Media

agora pulse

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money.

How to Turn Site Visitors into Paying Customers

Socialmedia.biz

As a business owner, you know that a website plays a crucial role in your success. If your operation is located in Miami, you’re up against a lot of competition and a website can help to set you apart from the crowd, improve your reach, and increase your visibility. .

Sites 130

Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Lots of social media news out this week and here’s a summary of the top five stories you need to know. Pinterest improves organic reach for retailers.

News 224

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Spot a Bad Influencer

Waxing UnLyrical

Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself.

More Trending

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

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Health And Safety Tips For A Better Work Environment

The Realtime Report

Health and Safety Tips for a Better Work Environment. Do you know why workplace health and safety is important? Even if your company has safety guidelines in place, are people abiding by the rules? Workplace hazards impact the wellbeing of employers and employees alike.

Tips 173

Facebook Publishes New Guide to Creator Studio for Instagram

Social Media Today

Instagram has put together a new guide to its evolving Creator Studio functions for Instagram marketers

Social Media Automation: How to Do It Well and What to Avoid

agora pulse

As a social media manager, you’re constantly juggling everything social, from publishing posts and engaging with followers to monitoring metrics and creating reports.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Short and Simple Ways of Making Your Instagram Account Boost SEO

Waxing UnLyrical

Guest post by Kristen Smith. Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere.

SEO 190

Max Yoder Shares His Steps For Building Community

Firebelly

Max Yoder, the CEO and co-founder of Lessonly – a software designed to drive team productivity – and the author of “Do Better Work,” has successfully built a community in Indianapolis through steps he uses in his everyday life, both in the workplace and outside of the office.

How to Spot Fake Influencers

Meltwater

Brands are devoting more and more of their budget to influencer marketing: this market is estimated today at more than $1.5 billion worldwide. However, with any big trend, there are… Read More >>>. Social

How to Grow Your LinkedIn Network

Webbiquity SMM

Guest post by Zack Halliwell. When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Hackers Gain Access to the Twitter Account of Platform CEO Jack Dorsey, Tweet Offensive Content

Social Media Today

Hackers have tweeted out a stream of offensive content on Twitter CEO Jack Dorsey's profile, which may raise concerns about the app's security measures

Where to Get Awesome Free Images for Your Social Media (Without Stealing Them)

agora pulse

Marketing your business online requires a lot of images. You need visual content for blog posts, social media posts, thumbnails for videos, slideshows, ads … and so on. If you pay for all those images, that cost is going to eat up your marketing budget.

Top Tips for Handling a PR Crisis

Waxing UnLyrical

Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments.

Tips 184

Social Media Metrics That Matter Based On Your Goals

Firebelly

School is officially in session. We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. This is why it’s so important to have clearly defined goals going into your social media marketing strategy.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Meltwater

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>. Enterprise Executives Marketing PR & Comms

Trends 160

Facebook Post Updates Coming Mid August

Ignite Social Media

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.”

8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

Social Media Today

Looking to improve your social media marketing approach? This overview provides the fundamental framework for an effective strategy

How to Manage Your LinkedIn Community Without Feeling Completely Overwhelmed

agora pulse

Whether you want to establish your brand (or your CEO!) as the next big thought leader or you just want to find the best applicants for an open position, LinkedIn is a must-have.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Guest post by Alex Slichnyi. During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral.

[ANSWERED] How Do I Save Groups Of Hashtags For Reuse On Instagram?

SocMed Sean

SocMedSean - Social.Media.Sean [ANSWERED] How Do I Save Groups Of Hashtags For Reuse On Instagram? Hey Sean, Do you have any clever tricks for saving hashtags so they can easily be re-used on Instagram?

What to Do if Your Facebook Ad is Stuck in Review

Jon Loomer

There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training.

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Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. Facebook.

Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

Social Media Today

A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment

Instagram Carousel Best Practices to Make Your Audience Stop Scrolling and Start Engaging

agora pulse

Do you use Instagram carousel posts? Are you looking for ways that you can use them more effectively? I’m going to show you some creative ways you can use Instagram carousels in your feed. But before we start … What’s the Big Deal About Instagram Carousel Posts?

20 Most followed brands on Instagram

Unmetric

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products.

Steps To Close The Deal With Facebook Conversion Ads

Firebelly

Increasing website traffic is great, but what do you want those visitors to do once they get to your site? Facebook conversion ads allow you to reach people more likely to take desired actions on your website, which means more signups, add to carts or increased sales.